CN102193790A - User interface, system and method for providing marketing information - Google Patents
User interface, system and method for providing marketing information Download PDFInfo
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- CN102193790A CN102193790A CN2010101274161A CN201010127416A CN102193790A CN 102193790 A CN102193790 A CN 102193790A CN 2010101274161 A CN2010101274161 A CN 2010101274161A CN 201010127416 A CN201010127416 A CN 201010127416A CN 102193790 A CN102193790 A CN 102193790A
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Abstract
The invention provides a user interface, system and method for providing marketing information. The method comprises the following steps of: displaying a function selection area and an information display area in a user interface of a handheld device; and when representative data displayed in the function selection area is selected, displaying a technical means of corresponding marketing information on the information display area. By adopting the user interface, the system and the method, the marketing information can be actively provided for a user, and the technical effect of enhancing the marketing benefit of a marketing information publisher is achieved.
Description
Technical field
A kind of user interface, system and method thereof of display message are meant a kind of user interface, system and method thereof that marketing information is provided especially on hand-held device.
Background technology
Flourish along with the progress of science and technology and world-wide web, the quantity of network user has soaring gradually trend, and this makes the network technical sale activity in vogue day by day, and network technical sale information has become a big new opportunity that can not be ignored.Compare with tradition marketing information (as television advertising, newspaper advertisement, magazine advertising etc.), therefore characteristics such as network technical sale information has that spread scope is wide, speed is fast, no time and region restriction, interactive height, cost are lower are subjected to many information publishers' of marketing favor gradually.
In order to increase the exposure rate of network technical sale information; network technical sale information is placed on mostly to be browsed on the high website of number; and along with the difference of being on sale throughout information attribute; the website of placing also can be different; for example large-scale entry network site can be placed the marketing information that can attract most of user's interest; and the marketing information in the specific website of being placed on generally is fit to the user of this specific website, and for example the marketing information in the game website can be the advertisement of recreation and computer hardware usually.
Except provide the user to browse the marketing information by browser, because it is very universal to have the digital device of network function, therefore begin to have manufacturer to attempt being exposed to broadcasting marketing information on the marketing massaging device of open environment, devices such as Hu Wai marketing information board, video wall for example, with after network is connected, is wired to and downloads marketing information in the marketing information server and play.But, no matter marketing information is broadcast by browser or marketing massaging device, the user still needs to be wired to specific website or moving to certain location just can watch marketing information, so, the suitable object of wait that the marketing information publisher can only be passive is watched the chance of marketing information.
In sum, prior art existed since the midium or long term always as can be known needs to wait for the problem that the marketing benefit is just arranged before the user is wired to specific website or moves to specific marketing massaging device, therefore is necessary to propose improved technological means, solves this problem.
Summary of the invention
Because existing, prior art needs to wait for the problem that the marketing benefit is just arranged before the user is wired to specific website or moves to specific marketing massaging device that the present invention provides a kind of user interface, system and method thereof that marketing information is provided then, wherein:
The user interface that marketing information is provided provided by the present invention comprises at least: the function selecting zone is used to show first representative data and second representative data; The information display area territory is used for showing the first marketing information corresponding with first representative data, and shows the second marketing information of the second representative data correspondence in the selected back of second representative data.
The user interface that marketing information is provided provided by the present invention, wherein, the information display area territory comprises horse race lamp show area and/or multimedia show district at least; The first marketing information/this second marketing information more comprises one or more displaying data, and each shows that data are literal, picture, film one of them or its combination at least.
The user interface that marketing information is provided provided by the present invention, wherein, the information display area territory more is used for when the execution content corresponding with first representative data/second representative data is written into, show the first marketing information/this second marketing information, more be used for after the first marketing information/the second marketing information is selected, show page data or additional data within the first marketing information/this second marketing information, more be used for when the first marketing information/second marketing information comprises a plurality of displaying data, wheel is broadcast those and is showed data, more be used for when showing the second marketing information, show by those and to select in data residue demonstration time person should be arranged, and show the selected displaying data of time showing with residue.
The system that marketing information is provided provided by the present invention, at least comprise: storage module, be used to store first representative data, second representative data, the first marketing information and the second marketing information, wherein, first representative data is corresponding with the first marketing information, and second representative data is corresponding with the second marketing information; Insmod, be used to read first representative data, second representative data, the first marketing information and the second marketing information; Display module is used to provide the user interface, and the user interface comprises function selecting zone and information display area territory, and is used at function viewing area demonstration first representative data and second representative data, and shows the first marketing information in the information display area territory; Load module is used for selecting second representative data in the function selecting zone, makes display module after second representative data is transfused to the module selection, shows the second marketing information in the information display area territory.
The system that marketing information is provided provided by the present invention, wherein, display module more is used for showing the second marketing information when the execution content corresponding with second representative data is written into; Load module more is used to provide selects the first marketing information/second marketing information, and display module more is used to show page data or additional data within the first selected marketing information/second marketing information.
The system that marketing information is provided provided by the present invention, more comprise wheel Broadcast Control molding piece, be used for according to the wheel that is stored in storage module broadcast write down in the enactment document more than the broadcast DISPLAY ORDER and/or broadcast demonstration time of a displaying data, provide the display module wheel to broadcast the displaying data that are contained in this first marketing information/this second marketing information, wherein, wheel is broadcast enactment document and is established according to the use habit with the user of hand-held device, and the first marketing information and this second marketing information are corresponding with the user's of hand-held device use habit and/or personal attribute.
The system that marketing information is provided provided by the present invention, more comprise timing module, what be used to displaying data that the first marketing information of calculating/the second marketing information is comprised shows the time, and according to being scheduled to the demonstration time and having shown the Time Calculation residue demonstration time, display module more is used in the first marketing information/when this second representative data is selected, show time showing displaying data according to residue, more comprise update module, be used to receive at least one renewal news in brief, and, wherein upgrade news in brief and comprise first representative data according to upgrading news in brief renewal hand-held device, second representative data, the first marketing information, the second marketing information or wheel broadcast enactment document at least one of them.
The method that marketing information is provided provided by the present invention, its step comprises at least: store first representative data, second representative data, first marketing information and with the second representative data corresponding second marketing information corresponding with first representative data; Show the user interface, the user interface comprises function selecting zone and information display area territory; In the function viewing area, show first representative data and second representative data; In the information display area territory, show the first marketing information; After second representative data is selected, show the second marketing information in the information display area territory.
The method that marketing information is provided provided by the present invention, wherein, show that in the information display area territory step of the second marketing information is to broadcast enactment document according to wheel to show that the broadcasts DISPLAY ORDER of data and/or broadcast demonstration time takes turns the displaying data of broadcasting in the first marketing information that is contained in/second marketing information more than writing down.
The method that marketing information is provided provided by the present invention, wherein, after the selected step of second representative data, more be contained in the execution content corresponding when being written into second representative data, after showing the step of the second marketing information, in the information display area territory, showing the step of the first marketing information/second marketing information, more comprising provides this first marketing information/this second marketing information of selecting, and shows the step of page data within this first marketing information/this second marketing information or additional data.
The method that marketing information is provided provided by the present invention, wherein, in store first representative data, second representative data, the first marketing information corresponding with first representative data reaches with the step of the corresponding second marketing information of second representative data before, more comprise at least one renewal news in brief of reception, and broadcast the enactment document step of the renewal news in brief renewal hand-held device of one of them at least according to comprising first representative data, second representative data, the first marketing information, the second marketing information or wheel.
Showing in the information display area territory that the step of this second marketing information more comprises shows more than being comprised by the second marketing information and selects in the data residue demonstration time person should be arranged, after the selected displaying data of residue demonstration time showing, wheel is broadcast the step of showing data.
System and method for provided by the present invention as above, and the difference between the prior art is that Presentation Function is selected zone and information display area territory in the user interface that the present invention passes through at hand-held device, when the representative data in being shown in the function selecting zone is selected, on the information display area territory, show corresponding marketing information, use solving the existing problem of prior art, and can reach the technology effect of the marketing benefit that increases the marketing information publisher.
Description of drawings
The user interface synoptic diagram that marketing information is provided that Fig. 1 is carried by the present invention.
The system architecture diagram that marketing information is provided that Fig. 2 is carried by the present invention.
The method flow diagram that marketing information is provided that Fig. 3 A is carried by the present invention.
The method flow diagram of page data or additional data within the demonstration second marketing information that Fig. 3 B is carried by the present invention.
The detailed method process flow diagram of the demonstration second marketing information that Fig. 3 C is carried by the present invention.
The wheel that Fig. 4 A is carried by the embodiment of the invention is broadcast the synoptic diagram of enactment document.
The another kind wheel that Fig. 4 B is carried by the embodiment of the invention is broadcast the synoptic diagram of enactment document.
Embodiment
Below will cooperate graphic and embodiment to describe the present invention's feature and embodiment in detail, content is enough to make any related art techniques person of haveing the knack of can fully understand the applied technological means of technical solution problem of the present invention easily and implements according to this, realizes the accessible effect of the present invention by this.
The present invention is applied in as on the hand-held devices such as mobile phone, PDA, but the hand-held device that the present invention carried is not as limit.By the present invention, can on hand-held device, show marketing information.
The marketing information that the present invention carried (the first marketing information and the second marketing information) can comprise one or more displaying data.If marketing information comprises a plurality of displaying data, then will have certain association between each displaying data, and in the present invention, may represent a plurality of displaying data that same marketing information is comprised with " showing data for one group " or relevant descriptions such as " displaying data sets ".
The displaying data that the present invention carried, combination in any for one or more literal, picture and film, that is to say, one show data can only have passage or film, one show that data also comprise one or more picture, even one showed that data can comprise a passage and a pictures etc., but the present invention is not as limit.
Displaying literal, picture or film that data comprised are except can being shown in existing different position, the position that displaying literal, picture or film that data comprised are shown also can overlap, for example all or part of content in the literal and picture overlapping etc., but the present invention is not as limit, in addition, when showing that data comprise plurality of pictures, what the order that each pictures also can be scheduled to was continuous is shown.
Page data within the present invention carries can or be showed the detailed content etc. of data for time page or leaf content of the displaying data that can't be shown simultaneously in a picture; The additional data that the present invention carried for showing the partial content in the data, just can be presented on the displaying data by all or part of emphasis when showing that data are selected.
The representative data that the present invention carried (first representative data, second representative data ... Deng) corresponding with a specific function respectively, be generally the literal or the image (icon) of the connotation that can show corresponding function, and each marketing information or show that data can correspond to one or more representative datas.
Following elder generation illustrates System Operation of the present invention with the synoptic diagram at " Fig. 1 " the user interface that marketing information is provided that the present invention was carried.Shown in " Fig. 1 ", the present invention's user interface 100 comprises function selecting zone 110 and information display area territory 120, but does not exceed with the configuration shown in " Fig. 1 " in the position in the user interface 100 in the function selecting that the present invention carried zone 110 and information display area territory 120.
Function selecting zone 110 can show first representative data and second representative data, user interface 100 can provide the user to select first representative data or second representative data in function selecting zone 110, after representing data to be selected by the user, the marketing information corresponding with selected representative data can be shown in information display area territory 120.What deserves to be mentioned is that function selecting zone 110 can be after user interface 100 be shown by hand-held device 400, default first representative data of selecting.
The selected user of being meant of the representative data that the present invention carried operates hand-held device 400 representative data is moved to ad-hoc location (as the centre in function selecting zone 110), or the user operates hand-held device 400 vernier is moved on this representative data, but the present invention is not as limit.
In the present invention, first represents the selecteed representative data of data representation, and non-selected representative data is called second representative data, and on practice, second representative data has more than and is limited to one.
Generally speaking, representative data can be arranged and be presented in the function selecting zone 110, function selecting zone 110 mode that shows that can circulate provides the user to select representative data, that is to say, representative data can be regarded as being arranged on the virtual ring, to control representative data continuous when mobile towards same direction as the user, will be rotated as virtual ring, and representative data will be shown in the round-robin mode.In addition, function selecting zone 110 can show selecteed representative data in the mode that highlights, for example amplify selecteed representative data, or changes position that representative data is shown etc., and shown in " Fig. 1 ", but the present invention is not as limit.
In fact, function selecting zone 110 might not be configured in the below at user interface 100, also can be configured in 110 tops, function selecting zone, left or right-hand etc., and the present invention is not as limit.
Be responsible for after user interface 100 is shown by hand-held device 400 in information display area territory 120, and the user does not show and the default selected first corresponding marketing information of first representative data before selecting any second representative data in function selecting zone 110 as yet.Also be responsible for after the user selects second representative data in information display area territory 120, show and the selected corresponding second marketing information of second representative data, because second representative data that is displayed in the function selecting zone 110 may have a plurality of, so, the second marketing information also may have a plurality of, but each second representative data only can be corresponding with one second marketing information.
When being comprised a plurality of displaying data by the first marketing information of information display area territory 120 demonstrations or the second marketing information, information display area territory 120 can show that each shows data in the mode that wheel is broadcast, and all that make that win marketing information or the second marketing information comprises show that data can both be displayed in the information display area territory 120.
Though the first marketing information is corresponding with first representative data, and the second marketing information is corresponding with second representative data, but on practice, all or part of displaying data that the first marketing information is comprised also may be contained in the second marketing information, but the present invention is not as limit.
What is particularly worth mentioning is that, information display area territory 120 can be for comprising the combination in any in horse race lamp show area 121 and multimedia show district 122, that is to say, information display area territory 120 can only comprise horse race lamp show area 121 or only comprise multimedia show district 122, and information display area territory 120 also can comprise horse race lamp show area 121 and multimedia show district 122 simultaneously.In addition, information display area territory 120 also can comprise other parts outside horse race lamp show area 121 and the multimedia show district 122, and the present invention is not as limit.
Horse race lamp show area 121 will show the displaying data that the first marketing information or the second marketing information are comprised in the mode of horse race lamp, the displaying data that are shown in the horse race lamp show area 121 are the combination of literal, picture or literal and picture, but the present invention is not as limit.If the first marketing information or the second marketing information comprise a plurality of displaying data, then horse race lamp show area 121 can show the displaying data with particular order.
When the displaying data that comprised when the first marketing information or the second marketing information are shown in horse race lamp show area 121, the user can select to be displayed on the displaying data in the horse race lamp show area 121, after showing that data are selected by the user, if selecteed displaying data have corresponding interior page data, then corresponding with selected displaying data interior page data can be displayed on the optional position in information display area territory 120, in for example in the four corner in information display area territory 120, showing page data or in all or part of multimedia show district 122 page data etc. in the demonstration, but the present invention is not as limit.Wherein, if show that data can provide the user to select, show that then data are generally the title of interior page data, and interior page data is only complete content, but the present invention is not as limit.
In fact, horse race lamp show area 121 might not be shown in " Fig. 1 ", can only be configured in the top in information display area territory 120, also can be configured in the optional position in the information display area territory 120, the for example left in information display area territory 120, right-hand or below etc., but the present invention is not as limit.
Can show the displaying data that literal, picture or image combination in any are produced in the multimedia show district 122, but the present invention is not as limit.If the first marketing information or the second marketing information comprise a plurality of displaying data, then the displaying data can be broadcast with the particular order wheel by multimedia show district 122.
Similar to horse race lamp show area 121, when the displaying data that comprised when the first marketing information or the second marketing information are shown in multimedia show district 122, user interface 100 can provide the user to select to be displayed on instantly displaying data in the multimedia show district 122, after the displaying data that are shown are selected by the user, if selecteed displaying data have corresponding interior page data or additional data, then corresponding with showing data interior page data can be displayed on the optional position in information display area territory 120, page data etc. in for example in all or part of multimedia show district 122, showing, but the present invention is not as limit.
On practice, multimedia show district 122 might not be shown in " Fig. 1 ", can only be configured in the below in information display area territory 120, also can be configured in the optional position in the information display area territory 120, for example be configured in the information display area territory 120 not border position contacting with information display area territory 120 etc.
Following elder generation illustrates System Operation of the present invention with " Fig. 2 " system architecture diagram that marketing information is provided that the present invention was carried.Shown in " Fig. 2 ", the present invention's system contains storage module 210 at least, insmod 220, load module 230 and display module 240.
Storage module 210 is responsible for storing marketing information (the first marketing information and the second marketing information).Generally speaking, storage module 210 can use a different directories in the master catalogue to store marketing information, because the second marketing information may have a plurality of, therefore storage module 210 can use the different catalogue under this master catalogue to store the second different marketing information respectively, and can use the different sub-directories in the catalogue of depositing each marketing information to store each displaying data that this marketing information comprises.Wherein, the bibliographic structure of the storage module 210 storage first marketing information and the second marketing information does not exceed with above-mentioned.
On practice, storage module 210 can use the catalogue of predetermined title, the catalogue that is called " main " as name stores the first marketing information, in addition, also can use corresponding with each representative data respectively title to store the corresponding second marketing information, as the catalogue of using name to be called " document " stores the second marketing information corresponding with second representative data 112, the catalogue of using name to be called " health " stores the marketing information corresponding with third generation table data 113 etc., and deposit " main " with a master catalogue, " document ", " health " and the catalogue that stores other second marketing information are not exceeded with above-mentioned but the present invention stores the title of the catalogue of marketing information.Generally speaking, when representative data was literal, the title of the catalogue corresponding with representative data was representative data usually, and when representing data for diagram, the title of the catalogue corresponding with representative data is generally the file name of representative data.
In fact, the present invention might not use the catalogue of predetermined title to store the first marketing information, also not necessarily to use the catalogue of the title corresponding to store the second marketing information with representative data, other modes are for example set up a corresponding tables in master catalogue, and in corresponding tables the marketing information of the directory name correspondence of each catalogue of record in the master catalogue, for example, the name of the catalogue of the record storage first marketing information is called " 00 " in corresponding tables, store being called of catalogue " 01 " of the second marketing information corresponding with first representative data 111, store being called of catalogue " 02 " of the second marketing information corresponding etc., but the present invention is not as limit with second representative data 112.
Insmod and 220 be responsible for reading marketing information (the first marketing information or the second marketing information), use the marketing information that is written into by storage module 210.Insmod and 220 can read corresponding marketing information down to the catalogue corresponding in the storage module 210 with each representative data, for example to the catalogue of first representative data 111 corresponding they " main " in read the first marketing information corresponding with first representative data 111, and for example to the catalogue of second representative data 112 corresponding they " 02 " in read with the corresponding second marketing information of second representative data 112 etc., but the present invention is not as limit.
In fact, load module 230 also is responsible for providing the user to select marketing information, the behaviors such as complete content that further provide the user to browse marketing information are provided, for example, do the time spent in that button " * " and button " # " are undefined, load module 230 can distinguish definition push key " * " and button " # " is to browse the function that is shown in the marketing information in horse race lamp show area 121 and the multimedia show district 122, make the user can watch the complete content of the marketing information in horse race lamp show area 121 or the multimedia show district 122, but the mode that load module 230 provides the user to select marketing information is not exceeded with above-mentioned.
What deserves to be mentioned is that display module 240 can be when the marketing packets of information contains a plurality of displaying data, each that can show that marketing information be comprised with specific order showed data, makes each displaying data to be shown in information display area territory 120.
In fact, the present invention more can comprise wheel Broadcast Control molding piece 250, is responsible for assisting display module 240 to take turns and broadcasts each displaying data that marketing information is comprised, and makes display module 240 no longer need show the displaying data that marketing information is comprised with predefined procedure.
Putting in order of the file name of the displaying data that wheel Broadcast Control molding piece 250 can be comprised according to marketing information, provide display module 240 to show the displaying data that marketing information is comprised, also can show putting in order of time that data are established etc. according to each, provide display module 240 to show and show data, or providing display module 240 to show with at random order shows data, but the present invention is not as limit.
Wheel Broadcast Control molding piece 250 also can be controlled the demonstration time of the displaying data that marketing information comprised, generally speaking, under the situation that does not have special definition, wheel Broadcast Control molding piece 250 can provide at interval with regular time shows that data show to display module 240, that is to say, provide another to show data after 250 meetings at a fixed time of wheel Broadcast Control molding piece, make display module 240 show different displaying data at a fixed time at interval to display module 240.Wherein, display module 240 shows the different interbody spacers (wheel Broadcast Control molding piece 250 provides and shows the time interval of data to display module 240) in the data of showing, is called as " playing the demonstration time " in the present invention.
What deserves to be mentioned is, wheel Broadcast Control molding piece 250 more can broadcast in the enactment document write down according to wheel each show the broadcast demonstration time and/or the broadcast DISPLAY ORDER of data, provide and show that data to display module 240, make display module 240 can show the displaying data in turn.Wherein, wheel is broadcast enactment document and can be stored in the catalogue of depositing in the first marketing information/second marketing information in the storage module 210, in the case, each the first marketing information and the second marketing information can comprise proprietary wheel and broadcast enactment document, the wheel that each the first marketing information or the second marketing information comprise broadcast that enactment document only can write down that this first marketing information or this second marketing information comprised each show that the broadcast of data shows the time and/or plays DISPLAY ORDER, but the present invention is not as limit, for example, wheel is broadcast in the master catalogue that enactment document also can be stored in the first marketing information of depositing and the second marketing information, and this hour wheel is broadcast broadcast demonstration time and/or the broadcast DISPLAY ORDER that enactment document will write down the displayings data that all marketing information are comprised.
In addition, the present invention more can comprise timing module 260, timing module 260 is responsible for displaying data that the second marketing information of calculating are comprised and is shown the shown time of module 240, just calculate certain display module and be shown module 240 demonstration backs to the time of being passed through instantly, this time is called as " having shown the time " in the present invention, has shown that the time is corresponding with the displaying data that just are shown module 240 demonstrations.
In fact, timing module 260 calculate just be shown module 240 demonstrations before selecting representative data with the user show that data are after the corresponding residue demonstration time, the residue demonstration time that can will calculate is stored in the catalogue of depositing the marketing information that comprises corresponding displaying data in the storage module 210, so, when this marketing information is shown module 240 demonstrations once more, for example user interface 100 is shown again, or after the representative data corresponding with the marketing information that comprises these displaying data selected by the user, wheel Broadcast Control molding piece 250 can be according to insmoding 220 when storage module 210 is written into this marketing information, the residue that is written in the lump shows the time, provide displaying data corresponding to display module 240 earlier with this residue demonstration time, then, wheel Broadcast Control molding piece 250 can be when the residue demonstration time arrives, and each that should marketing information be comprised shows that data offer display module 240 demonstrations.
In addition, the present invention more comprises update module 270, update module 270 is responsible for receiving the renewal news in brief that is transmitted by the external server (not shown), upgrades in the news in brief to comprise the combination that first representative data, second representative data, the first marketing information, the second marketing information or wheel are broadcast data such as enactment document.Wherein, upgrade the marketing information that comprised in the news in brief by external server according to the user of hand-held device 400 prestore thereon use habit (as employed time, performed function etc.) and/or personal attribute's personal data such as (as sex, age, interest, occupations etc.), draw after all data are screened; Similar, upgrade the wheel that is comprised in the news in brief broadcast enactment document can be by external server according to the user of hand-held device 400 prestore thereon personal attribute and/or use habit and producing, but the producing method that marketing information that the present invention carried and wheel are broadcast enactment document is not as limit.
Then explain orally operation system of the present invention and method, and please refer to " Fig. 3 A " method flow diagram that marketing information is provided that the present invention carried with first embodiment.
In the present embodiment, suppose that hand-held device 400 is mobile phone, but the hand-held device that the present invention carried does not exceed with mobile phone.If store four representative datas and the marketing information (step 310) corresponding respectively in the storage module 210 of mobile phone with each representative data, wherein, when user interface 100 is shown module 240 demonstrations, default selecteed first representative data is literal " Home ", second representative data is literal " Data ", " Game " and " Message " etc., the first marketing information only comprises one and shows data, the displaying data that the first marketing information is comprised are a pictures, each second marketing information equally all only comprises one and shows data, be respectively a pictures, passage and passage, the displaying data that comprised are that the second marketing information of picture is corresponding with second representative data " Game ", and all the other two second marketing information are corresponding with second representative data " Data " and " Message " respectively.
Use when of the present invention when execution has the user of the present invention's mobile phone (hand-held device 400), starting hand-set for example insmods and 220 can read first representative data " Home " and the corresponding first marketing information earlier to storage module 210.In the present embodiment, suppose storage module 210 with the first marketing information storage in the following catalogue " main " of master catalogue " CSGUI ", then insmod and 220 understand to the path of " CSGUI main " and be written into the displaying data (picture) that the first marketing information is comprised.
Then, display module 240 can show user interface 100 (steps 320), suppose in the present embodiment, the information display area territory 120 at user interface 100 only comprises the horse race lamp show area, and do not comprise the multimedia show district, so, display module 240 can be shown in four representative datas in the function selecting zone 110 (step 332) earlier, and the mode with horse race lamp shows the displaying data (step 336) that the first marketing information is comprised in the horse race lamp show area; And if the information display area territory 120 that comprises, user interface 100 only comprises the multimedia show district, then the display module 240 displaying data presentation that can directly the first marketing information be comprised is in the multimedia show district (step 336).In the present embodiment, suppose that four representative datas from left to right DISPLAY ORDER in function selecting zone 110 is " Game ", " Data ", " Home ", " Message ".
After display module 240 showed first representative data and the first marketing information (step 332,336), load module 230 can provide the user to select second representative data.In the present embodiment, suppose that a left side/right key that the user need press on the mobile phone switches selecteed representative data, for example after the user presses Right soft key for the first time, load module 230 can receive the corresponding input signal that Right soft key is pressed and is produced, therefore, load module 230 can be according to the definition of the input signal corresponding with Right soft key, with the representative data in the zone of spinfunction selection to the right 110, so, representative data " Data " can be rotated to the position of original first representative data " Home ", expression representative data " Data " is selected, after if the user presses Right soft key once more, load module 230 can be once more to the right spinfunction select representative data in the zone 110, make representative data " Game " be rotated to representative data " Home " at the beginning the position and selected (step 340).In fact, after the user presses Right soft key for the third time, load module 230 can continue the representative data in the zone of spinfunction selection to the right 110, make that representative data " Message " is selected, and if the user presses Right soft key for the 4th time, load module 230 can continue the representative data in the zone of spinfunction selection to the right 110, makes representative data " Home " get back to position at the beginning, forms a circulation.Wherein, load module 230 mode that provides the user to select representative data is not exceeded with above-mentioned.
After load module 230 provides the user to select representative data (step 340), insmod 220 can be written into by the corresponding second marketing information (step 350) of second representative data of user's selection.In the present embodiment, suppose storage module 210 with second the marketing information storage under master catalogue " CSGUI ", and set up catalogue of the same name according to each representative data, that is to say, under master catalogue " CSGUI ", except comprising the catalogue " main " of depositing the first marketing information, the catalogue " Data " that also comprises the second marketing information corresponding with second representative data " Data ", the catalogue " Game " of corresponding with second representative data " Game " the second marketing information and second catalogue " Message " of being on sale throughout information corresponding with second representative data " Message ", therefore, insmoding 220 can be written into the displaying data (literal) that the second marketing information corresponding with second representative data " Game " is comprised to the path of " CSGUI Game ".
And in information display area territory 120, show in the displaying data (step 360) that comprised with the corresponding second marketing information of second representative data " Game " at display module 240, if the user presses the function key of confirming selection, then mobile phone can be written into the required execution content of function " recreation " with representative data " Game ", just mobile phone can read the execute file of recreation and relevant enactment document, display module 240 can be after mobile phone reads end, or after finishing a period of time of reading, stop the demonstration of the displaying data that comprised with the corresponding second marketing information of second representative data " Game ", and show the picture of the recreation that mobile phone read.Wherein, when mobile phone was written into the required execution content of function " recreation " with representative data " Game ", display module 240 can continue the demonstration second marketing information (step 380).
Then explain orally operation system of the present invention and method with second embodiment again, please continue with reference to " Fig. 3 A " method flow diagram that marketing information is provided that the present invention carried.Present embodiment is similar to first embodiment, but maximum difference is that the user interface 100 of present embodiment is shown in " Fig. 1 ", comprise function selecting zone 110 and information display area territory 120, and information display area territory 120 more comprises horse race lamp show area 121 and multimedia show district 122.
When provider of the present invention desire is upgraded user interface 100, this provider can it provides server send renewal news in brief, suppose to upgrade in the news in brief and comprise a lastest imformation, four representative datas, all representative datas all be diagram and respectively with three corresponding second marketing information of diagram wherein, comprise the displaying data more than three in each second marketing information.
When execution has the present invention's mobile phone (hand-held device 400) to receive renewal news in brief (step 301), the update module 270 that the present invention additionally comprises can read five representative datas and three second marketing information by upgrading in the news in brief, and with five representative datas and three second marketing information storage in storage module 210, use the marketing information (step 305) that is stored in the mobile phone of upgrading.Suppose in the present embodiment, five representative datas are respectively expression " Home ", " Data ", " Game ", " Message ", the diagram of " Health ", and three second marketing information respectively with representative " Game ", " Message ", the diagram correspondence of " Health ", if lastest imformation has write down the content of upgrading, then update module 270 can be according to lastest imformation, with the representative data " Home " that originally was stored in the storage module 210, " Data ", " Game ", " Message " replaces with the expression " Home " of reading in the news in brief by upgrading, " Data ", " Game ", the diagram of " Message ", and store new " Health " diagram, make representative data be updated to diagram by literal; In addition, update module 270 also can be according to lastest imformation, the second marketing information deletion that will be corresponding with representative data " Data " and " Game ", and after setting up new catalogue " Health ", in three second marketing information, be stored into respectively in corresponding it " Data " and " Game " catalogue with the second marketing information of representative data " Data " and " Game ", and the second marketing information storage that will be left is so just finished renewal in corresponding it " Health " catalogue.
After update module 270 is finished renewal, to store the first original marketing information in the storage module 210 and upgrade after representative data and the second marketing information (step 310) of distinguishing corresponding each representative data, wherein, suppose that the first marketing information corresponding with first representative data 111 is stored in " main " catalogue, the second marketing information corresponding with second representative data 112 is stored in " Data " catalogue, the third line pin information corresponding with third generation table data 113 is stored in " Health " catalogue, the second marketing information corresponding with the 4th representative data is stored in " Game " catalogue, because the marketing information of above-mentioned each representative data correspondence all comprises three and shows data, therefore also can comprise three sub-directories in above-mentioned each catalogue, deposit corresponding displaying data respectively.
Reuse when of the present invention when execution has the user of the present invention's mobile phone (hand-held device 400), starting hand-set again for example insmods and 220 can read first representative data and the first marketing information earlier to storage module 210.Since storage module 210 in the present embodiment with the first marketing information storage in master catalogue " CSGUI " catalogue " main " down, then insmoding 220 can be written into the displaying data (picture) that the first marketing information is comprised to the path of " CSGUI main ".
Then, display module 240 can show user interface 100 (steps 320), suppose in the present embodiment, the displaying data that the first marketing information is comprised are defined and are presented in the multimedia show district 122, then display module 240 can be shown in " Fig. 1 ", earlier five representative datas are shown in the function selecting zone 110 after (step 332), default first representative data 111 of selecting, and the displaying data presentation that will the first marketing information corresponding with first representative data be comprised is in multimedia show district 122 (step 336).
After display module 240 showed first representative data and the first marketing information (step 332,336), load module 230 can provide the user to select second representative data.In the present embodiment, suppose that the user presses Right soft key once continuously, load module 230 will be to all representative datas of right rotation, second representative data 112 like this can be rotated to first representative data, 111 original positions that show, just the centre in function selecting zone 110 makes that second representative data 112 is selected.
After load module 230 provides the user to select second representative data (step 340), insmod 220 can be written into by second representative data, the 112 corresponding second marketing information (step 350) of user's selection.Because storage module 210 in the present embodiment, the second marketing information storage that will be corresponding with second representative data 112 is in master catalogue " CSGUI " down in it " Data " catalogue, therefore, insmod and 220 can be written into the second marketing information corresponding to the path of " CSGUI Data " with second representative data 112.If the second marketing information corresponding with second representative data 112 comprises four and shows data, 220 four sub-directories that also need to open under the path of " CSGUI Data " so insmod, for example show that for storing first data, second show that data, the 3rd show that data and the 4th show sub-directory " A01 ", " A02 ", " B01 " and " B02 " of data, use being written into four displaying data that the second marketing information corresponding with second representative data 112 is comprised.
If comprise wheel Broadcast Control molding piece 250 among the present invention, then take turns Broadcast Control molding piece 250 and can show the time and put in order according to predetermined broadcast and provide the displaying data that are presented at horse race lamp show area 121 or in multimedia show district 122, show to show to display module 240.And if in the catalogue that stores the second marketing information corresponding with second representative data 112, more store wheel and broadcast enactment document, each of taking turns then that Broadcast Control molding piece 250 can broadcast in the enactment document to be defined according to wheel show the broadcast DISPLAY ORDER of data and/or play the demonstration time, provides display module 240 to show that each shows data.In the present embodiment, suppose to take turns and broadcast enactment document 500 shown in " Fig. 4 A ", be recorded in the broadcast DISPLAY ORDER of the displaying data in multimedia show district 122, then taking turns Broadcast Control molding piece 250 can be according to taking turns the record of broadcasting in the enactment document 500, every process identical distance time is (as 30 seconds, but interval time is not as limit) after, the displaying data among the following sub-directory " B01 " in the path that " CSGUI Data " be provided in regular turn, " B02 ", " B01 ", " B01 ", " B02 " show for display module 240 to circulate.
In addition, if wheel is broadcast broadcast DISPLAY ORDER that enactment document 500 write down shown in " Fig. 4 B ", except the broadcast DISPLAY ORDER of record display data, also write down each broadcast of showing data and shown the time, then taking turns Broadcast Control molding piece 250 can be according to taking turns the record of broadcasting in the enactment document 500, after providing displaying data in the sub-directory " B01 " to show for display module 240 earlier, provide the displaying data in the sub-directory " B02 " to show for display module 240 again through 30 seconds (playing the demonstration time), provide the displaying data in the sub-directory " B01 " to give display module 240 after same 30 seconds (playing the demonstration time), at last after through 20 seconds (play demonstration time), repeat above-mentioned loop, allow display module 240 in regular turn with 30 seconds, 30 seconds, constantly circulated in 20 seconds and show sub-directory " B01 ", " B02 ", displaying data in " B01 ".Wherein, what deserves to be mentioned is that wheel is broadcast the broadcast demonstration time of being write down in the enactment document 500, can be time span arbitrarily, do not exceed with 30 seconds or 20 seconds.
And in information display area territory 120, show in the displaying data (step 360) that comprised with second representative data, the 112 corresponding second marketing information at display module 240 or afterwards, if the user presses the function key of confirming selection, then mobile phone can be written into the required execution content of function " browsing data " with representative data " Data ", just the data file that provides the user to browse can be provided mobile phone, display module 240 can be after mobile phone reads end, or after finishing a period of time of reading, stop to show the displaying data that comprised with second representative data, the 112 corresponding second marketing information, and demonstration provides the user to browse the picture of the data file that mobile phone reads.Wherein, when mobile phone was written into the required execution content of function " browsing data " with representative data " Data ", display module 240 can continue to show the second marketing information (step 380).
After the displaying data (step 360) that display module 240 shows in information display area territory 120 and second representative data, the 112 corresponding second marketing information are comprised, can also be shown in the flow process of " Fig. 3 B ", if the user presses the button (step 371) of selecting the second marketing information, for example press the button " * " that the marketing information in the horse race lamp show area 121 that just is being shown in is selected in expression, or press the button " # " that selection just is being shown in the marketing information in the multimedia show district 122, then display module 240 can show the interior page data or the additional data (step 372) of selected marketing information in information display area territory 120.
In a second embodiment, renewal news in brief also can comprise wheel and broadcast enactment document, update module 270 by upgrade read in the news in brief first representative data, second representative data, the first marketing information or the second marketing information at least one of them the time, also can read wheel in the lump and broadcast enactment document, and upgrade, making wheel Broadcast Control molding piece 250 to broadcast enactment document according to the wheel after upgrading provides the displaying data to show to display module 240.
In sum, difference between the present invention and the prior art is to have Presentation Function selection zone and information display area territory in the user interface of hand-held device as can be known, when the representative data in being shown in the function selecting zone is selected, the technological means that on the information display area territory, shows corresponding marketing information, can solve existing need the wait before the user is wired to specific website or moves to specific marketing massaging device of prior art by this technological means just has the problem of marketing benefit, and then reaches the technology effect of the marketing benefit that increases the marketing information publisher.
In the second above-mentioned embodiment, when display module 240 shows corresponding with second representative data 112 second when being on sale throughout information, if the user selects first representative data 111 once more, represent that then display module 240 will stop the second marketing information, change and show the first marketing information, at this moment, if the present invention more comprises timing module 260, then timing module 260 can calculate the residue that just is being shown the displaying data that the module 240 second shown marketing information are comprised and shows the time, for example 10 seconds or 15 seconds etc. (but the residue demonstration time that the present invention carried is not as limit), and will remain specific file or the wheel that the demonstration time is stored into the sub-directory of depositing these displaying data and broadcast in the enactment document, so, shown in the flow process of " Fig. 3 C ", after the user selects second representative data 112 once more, display module 240 will show the second marketing information, at this moment, wheel Broadcast Control molding piece 250 can broadcast whether search has the residue demonstration time to be recorded in the enactment document at the specific file or the wheel of the sub-directory of depositing these displaying data, if have, wheel Broadcast Control molding piece 250 can will offer display module 240 earlier to the displaying data that the residue demonstration time should be arranged and show (step 361), after making these displaying data be shown residue that module 240 shows 10 seconds or 15 seconds earlier to show the time (step 362), wheel Broadcast Control molding piece 250 just can provide each to show data to display module 140 with above-mentioned wheel broadcast mode, uses wheel and broadcasts each displaying data (step 363).
Moreover the present invention's the method that marketing information is provided can be implemented in the combination of hardware, software or hardware and software.
Though embodiment provided by the present invention as above, holding within thought is described is not the scope of patent protection that is used for directly limiting the present invention.Any persond having ordinary knowledge in the technical field of the present invention under the prerequisite that does not break away from spirit and scope provided by the present invention, does a little change retouching to the present invention's reaching of enforcement in form on the details, all belong to the present invention's scope of patent protection.The present invention's scope of patent protection, still must with appended application claim the person of being defined be as the criterion.
Claims (20)
1. the user interface that marketing information is provided is applied to hand-hold device, it is characterized in that, this user interface comprises at least:
One function selecting zone is used to show one first representative data and one second representative data; And
One information display area territory is used for showing one of corresponding with this first representative data first marketing information, and shows in the selected back of this second representative data and one of the corresponding second marketing information of this second representative data.
2. the user interface that marketing information is provided as claimed in claim 1, it is characterized in that, this information display area territory more is used for when the execution content corresponding with this first representative data/second representative data is written into, and shows this first marketing information/this second marketing information.
3. the user interface that marketing information is provided as claimed in claim 1 is characterized in that, this information display area territory comprises a horse race lamp show area and/or a multimedia show district at least.
4. the user interface that marketing information is provided as claimed in claim 1, it is characterized in that, this first marketing information/this second marketing information more comprises one or more displaying data, and respectively these displaying data are literal, picture, film one of them or its combination at least.
5. the user interface that marketing information is provided as claimed in claim 1 is characterized in that, this information display area territory more is used for when this first marketing information/this second marketing information comprises a plurality of displaying data, and wheel is broadcast those and showed data.
6. the user interface that marketing information is provided as claimed in claim 5, it is characterized in that, this information display area territory more is used for when showing this second marketing information, show by those and to select in data a residue demonstration time person should be arranged, and with this residue show time showing selected should show data.
7. the user interface that marketing information is provided as claimed in claim 1, it is characterized in that, this information display area territory more is used for showing page data or additional data within this first marketing information/this second marketing information after this first marketing information/this second marketing information is selected.
8. the method that marketing information is provided is applied to hand-hold device, it is characterized in that, this method comprises the following step at least:
Store one first representative data, one second representative data, one of corresponding with this first representative data first marketing information and with one of the corresponding second marketing information of this second representative data;
Show a user interface, this user interface comprises a function selecting zone and an information display area territory;
In this function viewing area, show this first representative data and this second representative data;
In this information display area territory, show this first marketing information; And
After this second representative data is selected, show this second marketing information in this information display area territory.
9. the method that marketing information is provided as claimed in claim 8, it is characterized in that, this method more is contained in one of correspondingly with this second representative data when carrying out content and being written into after the selected step of this second representative data, shows the step of this second marketing information.
10. the method that marketing information is provided as claimed in claim 8, it is characterized in that, should show that the step of this second marketing information was to take turns according to one to broadcast enactment document and show the broadcasts DISPLAY ORDER of data more than writing down and/or play the demonstration time and take turns and broadcast those displaying data in this information display area territory, wherein, those show that packet is contained in this first marketing information/this second marketing information.
11. the method that marketing information is provided as claimed in claim 8 is characterized in that, should show that the step of this second marketing information more comprised the following step in this information display area territory:
Show more than comprising by this second marketing information and select in the data a residue demonstration time person should be arranged;
Show data with selected being somebody's turn to do of this residue demonstration time showing; And
Wheel is broadcast those and is showed data.
12. the method that marketing information is provided as claimed in claim 8, it is characterized in that, this method shows the step of this first marketing information/this second marketing information in this information display area territory after, more comprising provides this first marketing information/this second marketing information of selecting, and shows the step of page data within this first marketing information/this second marketing information or additional data.
13. the method that marketing information is provided as claimed in claim 8, it is characterized in that, this method in store this first representative data, this second representative data, this first marketing information corresponding with this first representative data reaches with the step of corresponding this second marketing information of this second representative data before, more comprise and receive at least one renewal news in brief, and according to comprise this first representative data, this second representative data, this first marketing information, this second marketing information or one take turns broadcast enactment document at least one of them this renewal news in brief upgrade the step of this hand-held device.
14. the system that marketing information is provided is applied to hand-hold device, it is characterized in that, this system comprises at least:
One storage module is used to store one first representative data, one second representative data, one first marketing information and one second marketing information, and wherein, this first representative data is corresponding with this first marketing information, and this second representative data is corresponding with this second marketing information;
One insmods, and is used to read this first representative data, this second representative data, this first marketing information and this second marketing information;
One display module, be used to provide a user interface, this user interface comprises a function selecting zone and an information display area territory, and is used at this function viewing area this first representative data of demonstration and this second representative data, and shows this first marketing information in this information display area territory;
One load module is used for selecting this second representative data in this function selecting zone, makes this display module after this second representative data is selected by this load module, shows this second marketing information in this information display area territory.
15. the system that marketing information is provided as claimed in claim 14 is characterized in that, this display module more is used for when carrying out content and being written into, showing this second marketing information one of corresponding with this second representative data.
16. the system that marketing information is provided as claimed in claim 14, it is characterized in that, this system more comprises takes turns Broadcast Control molding piece, be used for according to be stored in one of this storage module wheel broadcast write down in the enactment document more than the broadcast DISPLAY ORDER and/or broadcast demonstration time of a displaying data, provide this display module wheel to broadcast those and show data, wherein, those show that packet is contained in this first marketing information/this second marketing information.
17. the system that marketing information is provided as claimed in claim 16, it is characterized in that, this is taken turns and broadcasts enactment document and be established according to the use habit with the user of this hand-held device, and this first marketing information and this second marketing information are corresponding with the user's of this hand-held device use habit and/or personal attribute.
18. the system that marketing information is provided as claimed in claim 14, it is characterized in that, this system more comprises a timing module, being used to calculate this first marketing information/this second marketing information one of comprises and to show that one of data show the time, and foundation one is scheduled to the demonstration time and this has shown the one residue demonstration time of Time Calculation, this display module more is used in this first marketing information/when this second representative data is selected, shows that according to this residue time showing should show data.
19. the system that marketing information is provided as claimed in claim 14, it is characterized in that, this load module more is used to provide selects this first marketing information/this second marketing information, and this display module more is used to show page data or additional data within this selected first marketing information/this second marketing information.
20. the system that marketing information is provided as claimed in claim 14, it is characterized in that, this system more comprises a update module, be used to receive at least one renewal news in brief, and upgrade this hand-held device according to this renewal news in brief, wherein this renewal news in brief comprise this first representative data, this second representative data, this first marketing information, this second marketing information or one take turns broadcast enactment document at least one of them.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101274161A CN102193790A (en) | 2010-03-05 | 2010-03-05 | User interface, system and method for providing marketing information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101274161A CN102193790A (en) | 2010-03-05 | 2010-03-05 | User interface, system and method for providing marketing information |
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| CN102193790A true CN102193790A (en) | 2011-09-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2010101274161A Pending CN102193790A (en) | 2010-03-05 | 2010-03-05 | User interface, system and method for providing marketing information |
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| CN1292898A (en) * | 1998-03-05 | 2001-04-25 | 三菱电机株式会社 | Portable terminal |
| CN1613046A (en) * | 2001-12-07 | 2005-05-04 | 株式会社Ntt都科摩 | Mobile communication terminal, application executing control method, application executing control program, and computer-readable recording medium |
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- 2010-03-05 CN CN2010101274161A patent/CN102193790A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1292898A (en) * | 1998-03-05 | 2001-04-25 | 三菱电机株式会社 | Portable terminal |
| US6332024B1 (en) * | 1998-03-05 | 2001-12-18 | Mitsubishi Denki Kabushiki Kaisha | Portable terminal |
| CN1613046A (en) * | 2001-12-07 | 2005-05-04 | 株式会社Ntt都科摩 | Mobile communication terminal, application executing control method, application executing control program, and computer-readable recording medium |
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Application publication date: 20110921 |