CN100507894C - System and method for segmenting and targeting audience members - Google Patents
System and method for segmenting and targeting audience members Download PDFInfo
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- CN100507894C CN100507894C CNB2004800286408A CN200480028640A CN100507894C CN 100507894 C CN100507894 C CN 100507894C CN B2004800286408 A CNB2004800286408 A CN B2004800286408A CN 200480028640 A CN200480028640 A CN 200480028640A CN 100507894 C CN100507894 C CN 100507894C
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Abstract
Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. The content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
Description
The cross reference of related application
This application relate to and have the right to enjoy title be submit in 25 days September in 2003 of " System and Method forSegmenting and Targeting Audience Members (system and method that is used for segmentation and definite target audience member) " the 10/669th, the temporary patent application of submitting in No. 791 U.S. Patent applications and on August 1st, 2003 number is 60/491,521 rights and interests, the copy of these two pieces of applications is incorporated in this, for whole reference.
Technical field
The present invention relates to a kind of based on being various data integration that the profile data that relates to selected spectators member comes targetedly to transmit to selected spectators member the system and method for content.The present invention is particularly useful for internet usage and transmits content to selected spectators member, but the present invention is not limited to via this means and transmits content.
Background technology
Target marketing is considered to a kind of effective ways that are used near client.When client when provider receives suitable content (advertisement etc.) there, client patronizes this specific provider probably, buys and provide additional personal information, described additional personal information helps refining provider " watching " to client.Thereby target marketing can be set up with client and be concentrated more and firm reciprocation.Correspondingly, do like this and can provide how requitable reciprocation for provider because of continuous additional income.
In order to determine the target customers effectively, need a kind of marketing system to come to making a response from various Customer Informations online and that offline source receives.These sources can comprise database and server, and comprise a plurality of webpage attributes in the network that adds the website.In addition, can collect Customer Information from having each multi-form provenance.For for the marketing system of described system interaction effect, also need the actual user of sending to of content.In brief, regardless of the number or the type of the passage that contacts with the user, effectively marketing system can be differentiated specific user's feature and preference.
Yet some known system only is applicable to from single source information (for example, the register information that provides by client) is provided.Though other system can receive information from multiple source, can not usefully make up the information that relates to identical client and it is passed to necessary content distribution system.Thus, need a kind of system and method that is used to transmit content, comprise the system of basic unit that is used for transmitting to client content, wherein said system and method is used for data integration and gathering from each provenance.
The known system that is used for transmitting to client object content concentrates on the client who extends to maximum quantity, and does not consider the mutual value with each special client.For example, some system can all subscribe to the fact of same magazine based on every member of one group of client and " target " content is sent to this every member.Yet except that taking subscriptions for magazines, these systems for example do not consider that only some group can be carried out on-line purchase." valuable " client can't be discerned and distinguish and content supplier's loss income can be caused.In addition, content is sent to a large amount of low value clients and can consume important system resource.Therefore, expectation be to have to send suitable content to appropriate users so that make the means that concern value maximization between provider and the client.
In some embodiment at least, system and method for the present invention can provide the advantage that obviously is better than known marketing system.Of the present invention some and need not to be whole embodiment a kind of useful system and method that is used for targetedly transmitting to selected client content can be provided.The advantage of some embodiment of the present invention is: collect and integrate the customer data from various online and offline resources effectively.The added benefit of some embodiment of the present invention is: effectively content is sent to the high value client.The added benefit of various embodiments of the invention is at least partially in being illustrated in the description subsequently, and according to described description and/or to enforcement of the present invention, these advantages will be apparent for those of ordinary skills.
Summary of the invention
In response to a previous difficult problem, the applicant has developed a kind of innovative approach that transmits content based on spectators member's profile via a plurality of digital medias to spectators member.Described method can comprise the steps: to provide the visit of spectators member to first and second digital medias, wherein, uses the computing machine that is associated with described spectators member that described first digital media is provided; Provide described first and second digital medias total spectators member's profile; Based on described spectators member's profile, described spectators member is associated with spectators member's segmentation; Be sent to this and the computing machine that described spectators member is associated with one to be segmented into targeting cookie, describedly comprise the segment identifiers that is used for described spectators member's segmentation to be segmented into targeting cookie; And, content is sent to described spectators member via described first and second digital medias based on described segment identifiers.
The applicant has further developed a kind of being used for and has transmitted the innovative approach of content based on spectators member to spectators member, comprises the steps: to receive first request to Webpage from the computing machine that is associated with described spectators member; In response to receiving described first request, a cookie is sent to the computing machine that this is associated with described spectators member; Discern the unique identifier that is used for described spectators member among the described cookie; In response to the identification that this is used for described spectators member's unique identifier, visit is used for described spectators member's profile data; Based on described profile data, described spectators member is associated with spectators member's segmentation; Be sent to this and the computing machine that described spectators member is associated with one to be segmented into targeting cookie, describedly comprise the segment identifiers that is used for described spectators member's segmentation to be segmented into targeting cookie; Give described spectators member based on described segment identifiers with delivery of content.
The applicant has further developed a kind of being used for and has transmitted the method for content based on profile data to spectators member, comprises the steps: storage spectators member profile data in database; Based on described profile data, described spectators member is associated with spectators member's segmentation; Be used in one and identify described spectators member's segmentation to be segmented into a segment identifiers that comprises in the targeting cookie; Send to this and the computing machine that described spectators member is associated with described to be segmented into targeting cookie, describedly comprise that to be segmented into targeting cookie one is used for the segment identifiers of described spectators member's segmentation; And transmit content to described spectators member based on described segment identifiers.
It should be understood that previous general description and detailed description subsequently all are exemplary and only are illustrative, rather than restriction the present invention.
Description of drawings
In order to help to understand the present invention, now accompanying drawing is carried out reference, wherein identical reference marker relates to identical element.
Fig. 1 is the block diagram according to the system architecture of first embodiment of the invention.
Fig. 2 is the exemplary process diagram according to the step of first embodiment of the invention execution.
Fig. 3 is the exemplary process diagram that generates the step of spectators member's profile according to first embodiment of the invention being used to of carrying out.
Fig. 4 is the exemplary process diagram of the step of the Website page that uses unique identifier to follow the tracks of spectators member's visit according to first embodiment of the invention being used to of carrying out.
Fig. 5 is that performed being used for is combined as the exemplary process diagram that plurality of segments is come the step of receiving target content to spectators member.
Fig. 6 guides exemplary process diagram to the spectators member's of a segmentation step to object content performed being used for.
Fig. 7 is the block diagram according to the system architecture of second embodiment of the invention.
Embodiment
An embodiment of the system 10 that is used to carry out the inventive method embodiment has been shown among Fig. 1.Described system 10 comprises first server 120 of holding extractor program 122.First server 120 may be operably coupled to one or more offline databases 110 and one or more exterior content server 160.Described offline database 110 and exterior content server 160 also may be operably coupled to one or more webservers 170.The described webserver 170 can provide Website page to spectators member's computing machine 180 according to usual manner.The webserver 170 also may be operably coupled to the target that resides on the second server 150 and determines engine program 152.First and second servers 120 and 150 can may be operably coupled to the 3rd server 130, and it comprises the database 132 (being called data warehouse) that is used to store spectators member's profile data.In some embodiments of the invention, same server can serve as first, second and/or the 3rd server 120,150 and 130.Control desk 140 can may be operably coupled to the 3rd server 130.
Give reference in detail now to the step of carrying out according to first embodiment of the invention, Fig. 2 illustrated its example.With reference to figure 2, the first method embodiment of the present invention can comprise three Main Stage: data aggregation and profile generate; Spectators' segmentation and analysis; And dock with external system.During data aggregation and profile generation, off-line data source 110 is searched so that collection relates to individual's profile data of (being called spectators member).These profile datas are stored in the data warehouse 132.During spectators' segmentation and analyzing, use spectators member's profile data that spectators member is classified as plurality of segments.For example, profile data can show that the particular viewer member subscribes to the golf magazine, and thus golf is had some interest.This spectators member may be included into equally in the interested spectators member's segmentation of golf (that is group).With stage that external system is docked during, target determines that engine 152 can use the inclusion of this spectators member in the fragment to come the target external content is guided to these spectators members in this segmentation.Continue the example presented above, the spectators member in " golf " segmentation can have the content that relates to golf that sends to them thus.
With reference to figure 2, data aggregation and profile generate can relate to offline database 110, extractor program 122 and data warehouse 132 continuously.The initial profile information relevant with the individual viewer member can be collected from available database by extraction apparatus 122, such as registered database 112 and subscription database 114.Registration and subscription database 112 and 114 can comprise spectators member's profile data that conduct is collected to the spectators member's of the service registration of any kind or subscription result, and described service for example includes but not limited to internet, magazine, newspaper, news in brief, CATV (cable television), phone or wireless service.These registrations and subscription database can comprise profile information miscellaneous, such as name, sex, age, date of birth, family and work address, telephone number, credit card and debit card information, marital status, income level, child's number and age, employ history, hobby, recent purchase situation, education degree, interest, preference or the like.
Fig. 3 is the exemplary process diagram that generates the step of spectators member's profile according to first embodiment of the invention being used to of carrying out.Step shown in Fig. 3 shows a kind of like this mode, and wherein extraction apparatus 122 acquisitions show the profile data of the online Website page of spectators member's visit.In step 210, extraction apparatus search offline database is such as registration and subscription database, so that configure the profile data that relates to the individual viewer member.The search of offline database can start by the instruction that receives from control desk 140.For example, can provide the profile data that all spectators members that subscribe to the New York Times are collected in instruction.This command request extraction apparatus 122 can use the subscription database of the New York Times.
Extracting rule is determined the profile data that is collected.In step 212, the profile data that extracts from offline resources can be stored in the data warehouse.When needs are determined with the particular viewer member is associated profile data, in step 214, extraction apparatus can be distributed to this profile data to unique identifier.Described unique identifier can be string number, letter, alphanumeric or other character that can be used to discern spectators member.
In step 216, described unique identifier can be used to discern the content by this spectators member's visit.Can so use unique identifier, that is: it is contained among the territory cookie that is associated with each Website page of this spectators member's visit.Each of these territories cookie can be stored on the computing machine that is associated with this spectators member, and when being associated with unique identifier, can be used to discern each the special Website page by this spectators member's visit.In step 218, extraction apparatus can determine to be stored in the territory cookie on this spectators member's computing machine.Because these territories cookie comprises the unique identifier that is used to discern this particular viewer member, so extraction apparatus can use these cookie to revise a particular viewer member profile data, so that reflect the spectators member who has visited the Website page that is associated with these cookie.By combined with the profile data that result as spectators member's access websites page upgrades the profile data that from offline database, obtains, can collect the full-profile data set that is used for a spectators member, it reflects spectators member's off-line and online behavior and characteristic.
The online history of following the tracks of spectators member requires described system can discern spectators member uniquely.This tracking can be by combined realization of Website page in the network that each spectators member's unique identifier and spectators member have been visited.
Fig. 4 for example understand with each territory cookie that a plurality of related web site pages are associated in the method for unique identifier is provided.By one of related web site page territory being appointed as initial (primary) territory, website, each the territory cookie that is associated with Website page that spectators member is visited can be modified so that comprise this unique identifier.Set up initial domain cookie with unique identifier for this territory, initial website.Usually, network has the territory that is used for this purpose already.If no, one of territory in the network can be designated as initial domain.
With reference to figure 4, in step 340, spectators member's browser 300 starts described process by the 310 request Website pages of the website www.domainl.com in network.In response to the Website page request to www.domainl.com 310, in step 342, the page is returned to browser 300 with image tag, and described image tag can relate to the target at te.domainl.com place and determine engine 152.In step 344, image request is sent to target from browser 300 determine engine 152.If unique identifier is not included in the described request, so in step 346, a reboot is sent to browser 300 so that send to existing quilt with reference to determining engine 152 as the target of te.primarydomain.com.In step 344, reboot comprises with reference to original object determines engine reference, te.domainl.com.For example, can described reboot be http://te.primarydomain.com/blank.GIF? te.domainl.com.In step 348, browser 300 can send to te.primarydomain.com to this reboot request.In response to this request, in step 350, the primarydomain.com.cookie that comprises spectators member's unique identifier is assigned to browser 300.In step 352, second reboot is formed by browser 300 to te.domainl.com, its can comprise with initial domain cookie in the identical unique identifier that is provided with.For example this reboot can be http://te.domainl.com/blank.GIF? tid=7dha6wlk9927sha.In step 354, described reboot request together is returned with the domainl.com cookie that has with the identical unique identifier of primarydomain.com.cookie with the image of initial request.
After finishing process illustrated in fig. 4, another website in spectators member's accesses network, such as www.domain2.com, can be in the request of te.domain2.com generation to image.If target is determined engine 152 and is not detected the domain2.com cookie of the unique identifier with the image request of following that target determines that engine 152 can be the primarydomain.com of request reboot to a cookie so.In response to this request to primarydomain.com, described primarydomain.com cookie is read, and reboot is sent back to the browser 300 that comprises unique identifier, and wherein said unique identifier is included among the initial domain.com cookie.Unique identifier among the primarydomain.comcookie and previous be provided with identical.Then, can send to browser 300 and domain2.com cookie to the image of being asked, it can have the unique identifier identical with primarydomain.com cookie.When spectators member visits new Website page first, determine the viewpoint of engine from target, as long as new website relates to other website in the network, so just carry out providing the process of unique identifier to territory cookie.
In a preferred embodiment, described target determines that engine 152 can be a separate network server of going up the MySQL database on operation and the use share service device at apache (Apache).It should be understood that target determines that engine 152 can use standby software and be used for apache and the server that separates of database is realized.Target determines that engine 152 can guide the setting of the additional cookie that comprises one or more segment identifiers.So these cookie can be used by other server, such as Advertisement Server, e-mail server, stream medium server and/or web content server, so that object content is sent to the particular viewer member based on the one or more segmentations among the cookie.
Continuation is with reference to figure 2, and spectators' segmentation and analysis phase can be undertaken by data warehouse 132.Data warehouse 132 can be dispensed to one or more segmentations to special spectators member based on the public profiles characteristic.Spectators member's segmentation can be defined as one group of spectators member that system user (such as the advertiser) wishes to send to it identical content.For example, turn back to above-mentioned example, spectators member's segmentation can be defined as system user and select so that receive all spectators members of special golf advertising.The selection that receives the spectators member of this advertisement can realize based on the one or more spectators member's characteristics in the profile data.
Fig. 5 illustrated the method that spectators member is associated with segmentation.In step 220, the qualified profile data property value that is included in the spectators member in the segmentation can be by a set of segmentation rule definition.Can select chopping rule by operator's console 140.Can use the profile data property value of any number and/or scope to control the segmentation qualification.In step 222, data warehouse 132 can the searching profile data so that determine to have the spectators member of spectators' segmentation qualification.This search can be answered the request of system user and be carried out, and if expectation, on routine basis, carry out, such as carrying out every day.According to this mode, it is up-to-date that the member in spectators' segmentation can keep.In step 224, data warehouse 132 can memory segment similarity data to show the spectators member who comprises in the particular section.It should be understood that described segmentation similarity data can show that spectators member is in the more than one segmentation.Described segmentation similarity data are defined by one group of rule based on behavior in the viewer profile and characteristic.In case identify the one group of rule that is used for definition segment similarity data, just segment identifiers distributed to this special rules group.Then, this segment identifiers was determined by target that spectators' unique identifier of engine 152 distribution was sent to target and determines engine 152 together with previous.In step 226, when notification target determined that engine 152 spectators members have asked the Website page in the network, described target determined that engine stores to be segmented into the cookie of target (segment-targeting) on spectators member's computing machine.Describedly comprise the segment identifiers that is used to discern the segmentation that comprises described spectators member to be segmented into targeting cookie.Storage has been described in further detail to be segmented into the method for targeting cookie on spectators member's computing machine below in conjunction with Fig. 6.
Spectators member's profile data can also be analyzed so that structural segmentation by the artificially.Continuation has (host) target and determines that one or more servers of engine 152 and data warehouse 132 can may be operably coupled to control desk 140 with reference to figure 2.Control desk 140 can be used to indicate the offline database that is used for utilizing at first profile information padding data warehouse, so that the rule of collecting profile information is set, and create and watch the report that shows spectators member's profile data, spectators member's segmentation similarity data and spectators member's the Internet activity.
Fig. 6 illustrated the method for coming to transmit object content based on segmentation similarity data to spectators member.With reference to figure 6, in step 230, spectators member asks the Website page in the network of related web site.In step 232, target determines that engine is notified a Website page request.In response to the request of described spectators member to Website page, in step 234, target determines whether the definite territory cookie that is associated with the Website page of being asked of engine comprises spectators member's unique identifier.If do not identify unique identifier, target determines that engine will provide as above in conjunction with the described unique identifier of Fig. 4 to territory, website cookie so.In case territory, website cookie is provided with unique identifier, so in step 236, target determines that engine can determine whether to be associated with spectators member in the data warehouse already to be segmented into targeting cookie.Can comprise the segment identifiers that is used to show segmentation under the spectators member to be segmented into targeting cookie.If segmentation similarity data are stored in spectators member's the data warehouse,, utilize suitable segment identifiers, be created and be stored in spectators member's computing machine to be segmented into targeting cookie so in step 238.In step 240, can be sent to spectators member to content based on the segment identifiers that is stored in spectators member's computing machine to be segmented in the targeting cookie.
If do not identify to be segmented into targeting cookie in step 236, target determines that engine can inquire about the data warehouse of any segmentation similarity data that are associated with spectators member so.If be not spectators member's memory segment similarity data, so can being stored in spectators member's computing machine acquiescence to be segmented into targeting cookie.Can automatically stopping afterwards in some cycle regular time (such as one day) of acquiescence to be segmented into targeting cookie.
In case being stored on spectators member's computing machine to be segmented into targeting cookie, target determines that engine just can utilize spectators member's new segmentation similarity data to be updated periodically it.Renewal can automatically be carried out in fixed intervals, and/or carries out in response to the modification to spectators member's profile data.
Can offer spectators member to content miscellaneous as the result who is stored on spectators member's computing machine to be segmented into targeting cookie.Continuation is with reference to figure 2, and content can include, but are not limited to Website page advertisement, pop-up advertisement, Email or the like.
With reference to figure 7, wherein identical reference marker is represented components identical, the figure shows to be used to cross over a plurality of digital medias transmit system architecture from content to spectators member according to one embodiment of the invention.Described system comprises digital cable TV net 400.Digital cable TV net 400 can comprise the domestic TV with unique addressable CATV set-top-box 480, and described set-top box is as the means that are used to connect spectators member and digital content.Digital cable TV net 400 can also comprise the CATV (cable television) stem end (head-end) 450 that is used for transmitting to set-top box 480 the segmented objects content.As those skilled in the art were conspicuous, stem end 450 can comprise the device such as satellite earth antenna that is used to receive from the digital signal of program arrangement processor 460.Program arrangement processor 460 arranges to wait to send to spectators member's content, and suitable digital signal is offered stem end 450.Program arrangement processor 460 can be communicated by letter with CNN database 430, and described CNN database for example can be stored the subscription data that relates to spectators member.Described data can comprise the unique identifier of the spectators member in the cable television network 400.Program arrangement processor 460 can be connected with system 10 of the present invention via cable television network/interconnected bridge 440.As mentioned above, system 10 can comprise spectators member's profile.
The CNN website that is provided by the webserver 470 can also be provided digital cable TV net 400, and can be visited via the internet by spectators member.Described spectators member can access websites 470 serve with request, and described service is all orders film in this way, sends the repairing order and change the CATV (cable television) service level.Spectators member can visit website 470 by the cable television network identifier that spectators member is provided.
Embodiments of the invention shown in Fig. 7 can that is: be crossed over a plurality of digital medias and transmit content to spectators member as the operation of getting off.Spectators member can be provided by the website that is provided by the webserver 170.The webserver 170 can receive from spectators member to requests for content, and provide Website page to spectators member's computing machine 180 according to usual manner.Website 170 can be had by the owner of cable television network 400 and website 470 or be attached to him.Spectators member relates to other website of website 170 in can accesses network.In case of necessity, give spectators member the unique spectators member's identifier allocation that relates to the website network, and collection and storage profile data, this is basically as in conjunction with Fig. 3 and 4 described.Spectators member can be associated with spectators' segmentation of a set of segmentation rule definition, and described chopping rule is basically as described in conjunction with Fig. 5.
Spectators member can access websites 470 so that request from the service of CNN, provides the unique identifier of the spectators member in the cable television network 400 simultaneously.Program arrangement processor 460 can read spectators member's webpage network identifier, and spectators member's cable television network identifier therewith identifier be associated.Then, program arrangement processor 460 can visit system 10 via bridge 440, and uses the webpage network identifier to visit the segmentation similarity data that relate to the particular viewer member.Based on spectators' segmentation similarity data, program arrangement processor 460 is the spectators' segmentation definition program arrangement rule in the cable television network 400.Then suitable digital signal is sent to CATV (cable television) stem end 450, and described stem end 450 transmits spectators member's object content via set-top box 480 and spectators member's domestic TV.The preference of spectators member in the network 400 and behavior can also be used to the member's profile in the update system 10.According to this mode, spectators member's preference and behavioral data can be synchronized and are public profile through a plurality of media, and can be customized based on the characteristic of profile via the content that those media send spectators member to.
It will be apparent to one skilled in the art that under situation about not departing from the scope of the present invention with spirit, can modify and change the present invention.
Claims (21)
1. one kind is transmitted the method for content via a plurality of digital medias to spectators member based on spectators member's profile, and described method comprises the steps:
Spectators member is provided the visit to first and second digital medias, wherein, uses the computing machine that is associated with described spectators member that described first digital media is provided;
Provide described first and second digital medias total spectators member's profile;
Based on described spectators member's profile, described spectators member is associated with spectators member's segmentation;
Be sent to this and the computing machine that described spectators member is associated with one to be segmented into targeting cookie, describedly comprise the segment identifiers that is used for described spectators member's segmentation to be segmented into targeting cookie; And
Based on described segment identifiers, content is sent to described spectators member via described first and second digital medias.
2. the method for claim 1, wherein said first digital media and second digital media comprise the digital media that has to unique addressable butt joint of described spectators member.
3. the method for claim 1, wherein said first digital media comprises the website, and described second digital media comprises the digital media of selecting from the group that comprises website, wired system, wireless communication system and non-internet media based on webpage.
4. the method for claim 1, wherein said first digital media comprises the website, and described second digital media comprises digital line system.
5. the method for claim 1, wherein said spectators member has first unique identifier that relates to described first digital media and second unique identifier that relates to described second digital media.
6. method as claimed in claim 5, the step of the wherein said spectators of providing member profile also comprises the steps:
Collect the profile data that relates to described spectators member via described first and second digital medias;
By described first unique identifier and described second unique identifier being associated come related described profile data; And
The described profile data of storage in public spectators member's profile in database.
7. one kind is come to transmit to spectators member the method for content based on spectators member's profile, and described method comprises the steps:
From the computing machine reception that is associated with described spectators member first of Webpage is asked;
In response to receiving described first request, a cookie is sent to the computing machine that this is associated with described spectators member;
Discern the unique identifier that is used for described spectators member among the described cookie;
In response to the identification that this is used for described spectators member's unique identifier, visit is used for described spectators member's profile data;
Based on described profile data, described spectators member is associated with spectators member's segmentation;
Be sent to this and the computing machine that described spectators member is associated with one to be segmented into targeting cookie, describedly comprise the segment identifiers that is used for described spectators member's segmentation to be segmented into targeting cookie;
Give described spectators member based on described segment identifiers with delivery of content.
8. method as claimed in claim 7 also comprises the steps:
In response to second Website page is sent to described computing machine, determine to lack cookie with the unique identifier that is used for described spectators member;
In the 2nd cookie, be provided for described spectators member's unique identifier; And
Described the 2nd cookie is sent to the computing machine that this is associated with described spectators member.
9. method as claimed in claim 8, wherein, as the result who described the 2nd cookie is sent to this computing machine that is associated with described spectators member, described spectators member is associated with spectators member's an acquiescence segmentation.
10. method as claimed in claim 7 also comprises the steps:
One initial territory, website is provided, and it relates to a territory that is associated with described Website page;
Provide the initial website cookie that is associated with territory, described initial website to described computing machine, described initial website cookie has the described unique identifier that is used for described spectators member; And
In response to described initial website cookie is sent to described computing machine, the described cookie that is sent to described computing machine in response to receiving described first request is made amendment, to comprise the described unique identifier that is used for described spectators member.
11. method as claimed in claim 7 also comprises the steps:
Collection relates to described spectators member's profile data; And
Storage is used for described spectators member's profile data in database.
12. method as claimed in claim 11, the step that wherein is used for collecting profile data comprises: collect data from comprising one or more sources that database, Website page request, ad-request, user investigation data, the group of directly response data and site search request select.
13. method as claimed in claim 7, wherein said spectators member's segmentation can define by the rule that is used to discern any public similarity between two or more spectators members.
14. method as claimed in claim 7, wherein said content sends described spectators member to by the server of selecting from the group that comprises Advertisement Server, e-mail server, flow pattern medium server and Website server.
15. method as claimed in claim 7 wherein is used for described spectators member is also comprised the steps: with the step that spectators member's segmentation is associated
More a plurality of spectators members' profile data; And
Relatively form spectators member's segmentation based on spectators member's profile data.
16. method as claimed in claim 11 also comprises the steps:
Periodically collect the additional profile data that is used for described spectators member; And
Come to determine periodically described spectators member with which spectators member's segmentation is associated based on described profile data.
17. a method that transmits content based on profile data to spectators member comprises the steps:
Storage spectators member profile data in database;
Based on described profile data, described spectators member is associated with spectators member's segmentation;
Be used in one and identify described spectators member's segmentation to be segmented into a segment identifiers that comprises in the targeting cookie;
Send to the computing machine that is associated with described spectators member with described to be segmented into targeting cookie, describedly comprise the segment identifiers that is used for described spectators member's segmentation to be segmented into targeting cookie; And
Transmit content based on described segment identifiers to described spectators member.
18. method as claimed in claim 17, wherein said profile data comprise coming the information in one or more sources of selecting in the group that comprises database, Website page request, ad-request, user investigation data, direct response data and site search request.
19. method as claimed in claim 17, wherein said being used for also comprises the steps: described spectators member with the step that spectators member's segmentation is associated
More a plurality of spectators members' described profile data; And
Relatively form spectators member's segmentation based on spectators member's profile data.
20. method as claimed in claim 17 wherein, describedly also comprises the steps: described spectators member with the step that spectators member's segmentation is associated based on described profile data
Periodically collect the additional profile data that is used for described spectators member; And
Come to determine periodically described spectators member with which spectators member's segmentation is associated based on described profile data.
21. method as claimed in claim 17, wherein said content sends described spectators member to by the server of selecting from the group that comprises Advertisement Server, e-mail server, stream medium server and Website page server.
Applications Claiming Priority (3)
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|---|---|---|---|
| US49152103P | 2003-08-01 | 2003-08-01 | |
| US60/491,521 | 2003-08-01 | ||
| US10/669,791 | 2003-09-25 |
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| CN1898662A CN1898662A (en) | 2007-01-17 |
| CN100507894C true CN100507894C (en) | 2009-07-01 |
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| CNB2004800286408A Expired - Fee Related CN100507894C (en) | 2003-08-01 | 2004-07-29 | System and method for segmenting and targeting audience members |
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| ZA (1) | ZA200600900B (en) |
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| US9392074B2 (en) * | 2007-07-07 | 2016-07-12 | Qualcomm Incorporated | User profile generation architecture for mobile content-message targeting |
| US8307006B2 (en) | 2010-06-30 | 2012-11-06 | The Nielsen Company (Us), Llc | Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles |
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2004
- 2004-07-29 CN CNB2004800286408A patent/CN100507894C/en not_active Expired - Fee Related
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| CN1898662A (en) | 2007-01-17 |
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