CA2231817A1 - System and method for scheduling and controlling delivery of advertising in a communications network - Google Patents

System and method for scheduling and controlling delivery of advertising in a communications network

Info

Publication number
CA2231817A1
CA2231817A1 CA002231817A CA2231817A CA2231817A1 CA 2231817 A1 CA2231817 A1 CA 2231817A1 CA 002231817 A CA002231817 A CA 002231817A CA 2231817 A CA2231817 A CA 2231817A CA 2231817 A1 CA2231817 A1 CA 2231817A1
Authority
CA
Canada
Prior art keywords
advertising
communications network
scheduling
time
advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002231817A
Other languages
French (fr)
Other versions
CA2231817C (en
Inventor
Micah Alexei Adler
Phillip B. Gibbons
Yossi Matias
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Nokia of America Corp
Original Assignee
Lucent Technologies Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lucent Technologies Inc filed Critical Lucent Technologies Inc
Publication of CA2231817A1 publication Critical patent/CA2231817A1/en
Application granted granted Critical
Publication of CA2231817C publication Critical patent/CA2231817C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A system and method for scheduling and controlling delivery of advertising in a communications network and a communications network and remote computer program employing the system or the method. The system includes:
(1) a time allocation controller that allocates time available in a particular advertising region in a display device of a remote computer between at least two advertisements as a function of one of a desired user frequency, a desired time frequency, or a desired geometry, for each of the at least two advertisements and (2) data communication controller, coupled to the time allocation controller, that delivers the at least two advertisements to said remote computer for display in the advertising region according to the allocating of the time.
CA002231817A 1997-04-02 1998-03-10 System and method for scheduling and controlling delivery of advertising in a communications network Expired - Lifetime CA2231817C (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US08/832,409 US6009409A (en) 1997-04-02 1997-04-02 System and method for scheduling and controlling delivery of advertising in a communications network
US08/832,409 1997-04-02

Publications (2)

Publication Number Publication Date
CA2231817A1 true CA2231817A1 (en) 1998-10-02
CA2231817C CA2231817C (en) 2001-07-10

Family

ID=25261555

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002231817A Expired - Lifetime CA2231817C (en) 1997-04-02 1998-03-10 System and method for scheduling and controlling delivery of advertising in a communications network

Country Status (4)

Country Link
US (1) US6009409A (en)
EP (1) EP0869446A1 (en)
JP (1) JPH10312344A (en)
CA (1) CA2231817C (en)

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