CA2132719A1 - Interactive advertising system for on-line terminals - Google Patents
Interactive advertising system for on-line terminalsInfo
- Publication number
- CA2132719A1 CA2132719A1 CA002132719A CA2132719A CA2132719A1 CA 2132719 A1 CA2132719 A1 CA 2132719A1 CA 002132719 A CA002132719 A CA 002132719A CA 2132719 A CA2132719 A CA 2132719A CA 2132719 A1 CA2132719 A1 CA 2132719A1
- Authority
- CA
- Canada
- Prior art keywords
- video
- information
- terminal
- display unit
- combination according
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
- G06Q20/108—Remote banking, e.g. home banking
- G06Q20/1085—Remote banking, e.g. home banking involving automatic teller machines [ATMs]
Abstract
INTERACTIVE ADVERTISING SYSTEM FOR ON-LINE TERMINALS
ABSTRACT
There is disclosed a new system for providing advertising information into an interactive system having a plurality of remotely located terminals (12). Each terminal (12) includes a video display unit (20), logic (19) and a video storage medium such as a hard disc (18) in addition to the normal functions of the interactive system of which an ATM is an example. A remote centrally located commercial computer (10) capable of transmitting digitized signals representing commercial offerings and compressed digitized video signals for display on the video unit (20) communicates with each of the remotely located terminals (12). The compressed digitized video signals are stored on the hard disc (18) of each terminal for display on the video unit (20) at times determined by the use of the terminal (12). The user selects the services or goods offered by the terminal (12) in the conventional manner. During the waiting time inherent in the operation of the terminal (12) a high quality video advertising message is displayed on the video unit (20) from the hard disc (18). The message will last for less than 15 seconds and the user selected function will continue at the conclusion of the message. The advertising message will be changed, updated and varied directly from the central computer (10).
ABSTRACT
There is disclosed a new system for providing advertising information into an interactive system having a plurality of remotely located terminals (12). Each terminal (12) includes a video display unit (20), logic (19) and a video storage medium such as a hard disc (18) in addition to the normal functions of the interactive system of which an ATM is an example. A remote centrally located commercial computer (10) capable of transmitting digitized signals representing commercial offerings and compressed digitized video signals for display on the video unit (20) communicates with each of the remotely located terminals (12). The compressed digitized video signals are stored on the hard disc (18) of each terminal for display on the video unit (20) at times determined by the use of the terminal (12). The user selects the services or goods offered by the terminal (12) in the conventional manner. During the waiting time inherent in the operation of the terminal (12) a high quality video advertising message is displayed on the video unit (20) from the hard disc (18). The message will last for less than 15 seconds and the user selected function will continue at the conclusion of the message. The advertising message will be changed, updated and varied directly from the central computer (10).
Description
- ~ 2 1 3 ~ 7 1 9 P~/~IS93/02~6, TERAcTIVE AD~ERllS'rlC ~I~T~: roR O~-LIN~ TE~MINALS
This inventlon describes a system ~or imposing an ~tvertising mess gC on uscs5 o~ rcmota torminals associated Wil~ on-llne termlnals and more specifically for di~playing an adverti~ing m~sags in high quality . : :
video on cathode r~y Lub~ nn~d ill nlle t~n~l ir~elL
and ~itho~t interruption of th~ ~ervi~e rendar~.d by the 10 t~ nin~l.
~ n thi.s system, use is made Or the fac~ that all task~ tske time ev¢n with thc fastcst computer on line.
'l'his is a na~u~al fac~ when it is considered ~hat hundrcds if not thou6and6 o~ ter~inal~ arH inputting the 15 main llne compu~er for serYices and i~o~ll~Liun.
Invariably, the infor~ation or services regu~st.. ~d by t.he : ~
U~L i~ d~l~y~d with a message th~t ~t~tes, "worki~g", .:
~1~as~ WAit~ or ~ pleasant ~one moment please".
50metimes ~ l~ght ~ill fl~sh to indic~tc thc ~chinc i~ :
'~wor~iDg".
~rhc prc~ent ey~te~ u6e6 th~ waiting period normally :-assoclated wl~h all on-line terminals ~o ~en~ d hi~
quality vidno advertising message to a r~ady ~illing ~n~
waitinq consum~
A revie~ of the c4nv~ntinn~1 automatic teller :~
n~hh~ (ASM) in u5e to d~y ~ill ~ho~ a syatem having c~r~ t.r~n~or~ mecnanis~ ~or accep~ing a cred$t card h~ving ~ m~gnetic ~tripc ~nd ~ key ~oard ~or u6e by tho user to input an iden~ifying ~I~ number. Once this :~
~0 information i6 inputted to the system, the ~ainframe bank computer ldentifies the u~er~ w~ th~ ~a~- t~
seloct ~rom a vasiety of servioes or ~O~.c ~.i n~ ~f f ~r at the termin~l. The syst~m also includes ~ printer for ;~
issuing a r~cei~r dn~l~m~nt. : n~
In the pr~ctice or tbe present in-~cntion, ~ vidco display unlt such as a cathode ray tube, associated logl~
and a video recording modium ~uch a5 a ha~d disc of the SU~STl-rUl E SllEET
/0 93/19~2'J ~ 1 ~ 2 q ~ l/U~Y~/U~
~ype ascoc~ with a convention~l ~C computer i~ added to th~ rPmot ~ termlna~ he addition of the videu displ~y ~llowq the uscr to view a high ~uality visual advertising messa~e in additio~ ~o obt~ining the gooa~
5 and se~vioe~ from the terminal. ~-~
A commercial com~u~r communicatcs ~ith each of thc remotely located termina~ and is capable of deliverlng u~a~d vid~u ~dverti~ing mes~agc from 3 BponEor for t.r~n.-mi ~.~i nn t.o each of the lerminals for display on Lhe 10 video di pl~y unit. ~hc di~play of the messa~e at the -ter~inal is coordina~ed at the ATM ~r tel~minal device bcing u5cd co that the messag4 i~ plAyed only auring ~ d~
the waltlnq or noL ~ ding time of the mainfr~mc computcr driving the A'~M or nth~r terminal.
The ~ e~cial computer hng cxcluive control o~ th~
advrrti~in~ m~Rsage sent to the termlnals and is also c~p~ble of o~fering othcr servioe~ whioh will be explained in connection wl~h the pre~er~ed ~odiment. ~-~
Thc ~d~crti~ers ar~ extremely plea~e~ with the concept oS beinq abl~ ~ present an ~dvertising me3~gc in high-dcfinition, full ~ r, full motion video direcLly Lo ~ user ~t the termin~ he person loc~ted at the termin~l is a con3umer, has the ability to buy ~lld p~y for service~. ~he domographio6 of the consumer are p-r~ect; all of tbe indivldual componen~ pri~ing the system ~rc within tho Ltate of the art, ~nd the o~erall concep~ of the defined ~d~rtising sy~t~m i no~here ~
shown or de~crib~d in th~ art today. ~ -She sy~L~m de~cribet ~bove ~ould rcguire dedicated ' 30 co^ayial lin~s between the remote commercial computer each of thc termin~ls in orde~ to handle th~ wide bandwidth requ1rement of the video qiyn~l ~eing se~t to e~ch of the tcrminal~. ~he interaction b~t~een th~
operation or the terminal and ~h~ ~isplay of the video ::
3~ moss~go during the ~aiting ti~ is handlea at the erminal itselL. Unfortun~tcly, the presen~ d~y co-t5 oL
such lin~s ~akes th~ unit ~ost o~ delivering a vldeo SUBSTITIJTE SHEET
., ~ , , .-: : , ~`, ~ 093~9~27 2 1 3 ~ 7 1 ~ PCT/~IS93~02~61 aover~ising me.c~ge to the consumer as each of Ihe ~in~ls cconomic~lly not vi~blc.
In the preferred embodlmen~ of the d~ d system, chere i5 dcscribed a 6y8tem in ~hich di~it.i~d vldeo slgnals are transmuLL~ ~ver telephone lines uzing compressed video tenhniqll~s o~ the ~ame ~ype used in - .
~ele~o~llullicatio~ systcm~ today. A scrver co~unica~ed direot.ly ~ith the commercial computer and is adapte~ Lo fce~ m~ny termin~l3, .11 looated in a gi~en area.
Additional servers may be used for o~h~r locations h~ving ~ ny torminale. The ~crver a~ts as a hnffer between the commerclal computer ~lld Lh~ tenminals it ~erves ~nd io adaptod to communicate h~t.waen the indiVidUal ter.~lnals.
E~c~l of the termin~l~ cont~in3 thc ne¢e~6ary functions tn ~rform t~e basic operations of supplyiny goods or scrviees to thc uscr be it ~an ~M or any oth~r ~ind of ~i~ket or coUpon dispenser. Tll~ ba6ic ~ --intcr~ctive 6y~tem includes a card ~.r~nsport ~or - ~
acceptlng and readinq L~le magnetic stripe on a ~ nble ~ ::
card, a kcyboart or touch s~r~n overlay for communicating wiLII th~ terminal, a ticket or vouoher dispenser and pos~ihly an audio prompling system using syntlltsized Voice teehniqucs. -~
Tn addition ea~h termlnal will now il~ludc a cathode 25 ~y tube as ~ Vidoo ti~play unit and pref~rably a hard :~
disc for recordln~ maqnetic information. The hard disc .
will 5torc the compr-ssed video infnrmation containing the video advertising m~agc reccivcd from thc a~oociatod server. Upon ~nmmand, the video adver~ls~nq messaqe w~ll L~d a decoder located in each tormlnal ~or do~oding th~ ~nm~ressed video signal before feed ~b~ :
video signal to the ~idco di~play unit ~or vie~ing by t.h~
The termin~l will be operated in th~ nnnv~ntional '5 manner as determined by Lh~ eds of the u~er~ During the waiting time the vi~n m~ssaqe stored in ~he hard : -disc of ~he ~nminal will be directed to the tecoder and SUBSTlTUtE SHEET : ; ~
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WO93~19S27 2~ 71 ~ P~ 31~2~
s~.nr. ~o an in~errUpl con~rol thaL will ~isplay the vidco me~3ag~ vhcn the unit is not ot.h~rwi~e in use. All control ~unctions uL w~iting ~nd pl~ying thc me6sage ar~
locat~d in th~ r.~rmi.nal thereby elimlna~ln~ a mul~iL
of line~ ~ack to the commcrcial comput~r.
Th~ e~nmpressed video sl~nals being LL~n4mitted from the commeroial co~puter to raach of the ~rv~r~ can be :
transmitted over ~elsphone lin~ for sto~ge in thc h~rd :
disc thcrcby eliminating the n~Q~ for dedicated wide 10 bandwidth lines sucll a4 co-axi~l lines. In addition, up .
dated vidoo messagec can be transmirted at low speeds `
durlng low ~hone use when thc tcrminal6 are typically not ~ :
h~ing n~Rd t~ere~y allowin~ Ihe server~ to have the l~test ad~erti~ing me~age~ for stor~ga and display. - :~
lS 1~ will be appreci~L~d by thoe~ ~killed in thc art ;.
that once thc c~merci~] cnmputer is tied into ~he individual ~min~l, that ~dditional ocrvice6 othur than delivesing a vid~ me~sage can now be achieved.
M~Lcl1a11dising ~nd the ~lc of all itnmL.i~ no~ possibl~
20 incl1lding the abili~y IO ~ele~t and old~ hrough the ~ :
keyboArd, ~nd to p~y ~or the items sel~ct.Qd, throu~h the use oS credit cards. ~n ad~ition, coupon~, ticket~ nd promotion~l itrm~ can be off~r~d and dispensed~ ~here ~s no~ limit to th~ u~ of this ne~ ~alco tool. - ~ : :
In consideri.ng the best mode o~ operation, the illv~ tion will be describcd in connoct~on with the d~finçd ~y~tem being used ln ~onnectio~ ~ith a college town having ~ coll~gc with at least 25, oon ~t.n~nts. It i~ qnLte obvious Ihat a colleqe o~ t si~e ~ust u~tc 30 m~in$r~me oomputer to control the li~ting o~ stu~ents, ~ :
inS~ru~tors, classes~ gr~ , registrction, coursc :
Lcreening, ca~pus aotivit.y, payment and the general .:~
operation o~ t11~ school. -~
For pr~per ~rvice to ~he students, at ~ L 011 hu11~r~ t~rmin~l~ will bc l~catcd on campu5. Each terminal ~nmmunicates directly with the ooll~g~ 1u~i~$rame computar ~nt c~n ~e aooco6ed directly once t.he ctud~n~
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SUB5TI~UTE SI~EET ;~
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insert~ hic card containin~ t.he m~gnetlC s~riPe and his PIN numDer.
In the typic~1 school registration system, ~ ~Lu~ns is firs~ inter~ic~ed by ~n advi os and approved f~r r~.gistr~t.inn within certain guldeline~. Depending up~n the sophi~tication o~ the ey~m, th~ ctu~ent is issued an approval slip, usually in ~h~ foL~ of ~ c4rd ~ith ~ :
m~gnctio strip th~t identi~ie.~ t h~ ~tudent and his approval. Usually a special identific~tion number ..
lO uniquely identifying t.he student is establlshed and : ~:
~ig~ Lu ~h~ student. 2his number which uniquely `~
idçnt; f i eR t.h~ studenl is then encod~ ~e the 5tripe o~
the ~tudenta c~sd and ucually printed on ~ll documents issued to Ihe studenc user.
l;The ~tudent ~lects an apprn~riate terminal, inserts hls card and PIN nu~ nd is rc~dy to ?00050 the ~ohool :~
mainfra~e to complete hiR r~gistra~ion. Once the s~udent is properly i~ntified by the campuo m~inframe, all available options are available and they include by w~y 20 of example, cl~s~ ~eleotion, residunc- seleotion, hnnk ::: :
eelection, coUrSe screenin~, qrade~, campus in~ormetion, ~cholarahip~/st~dent lo~n~, jobs/work ~tudy, classifiêd ads and even paymen~ c~p~ility are included togother with any other information that the school feels the ~ :
student should havo acccs~ to in ordcr to ComplHtC his r~gistration. : : :~
A complete printout of his ~chedule is available nn ::
th~ en screen f or reviQw. Each terminal is capable of laaer printing in ~oth letter ~ize and st.rip ~ormat .
30 . thereby çiving the stud~nL ~ printed record of ~
rcquooted in~ormation be it ~hnol requested inSormation or commercial inror~1ation ~uch ~ tic~cta~ vouoher~, or coupon~.
Th~ ~o~ rci~l computer i3 loc~ted remot-ly to the campu~ an~ i~ capable o~ serving a plurality oL ~iLL~rent campuses throughcut thc country by m-ans ef t~l~ph~n~
~in~fi. Tn the preferred embodlment th~ rcial - . ~
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SU~STrnUTE 5HEET
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wo 93/l~a2 2 1 3 ~ 7 1 3 t~ /u~r~l computer 16 connecte~ hy ~hone llnes dLrec~ly ~o ~ ~rv~5 o~ a pluraliLy ef sPrver~ e~ch loc~lcd on campus. ~h~
~~v~r in tur~ i~ connec~ed by dedlca~ed li~ with c~ch s~rlllinal and i~ adaptcd to feet the oompr~.q~ed dlgi~al 5 vi~eo in~ormation to the hard dise a~socisted ~ith cach . . .
termin~l.
'l~he terminal i~ ~rogrammed to delivcr a ~elected :
video adverti9ing messa~e from the hard dise to the :.
dscoder f or di~play on the vid~o di6play unit during t.h~
0 ~aiting time ~sociated with tbe lermin~l ~hile the ~chool computer so~rche6 for the requeet.e~ in~ormation. ~:
The selection of the adver~isilly mess~g~ i9 detcr~ined by the mess~gc reco~de~ on the har~ ~isc. A selectlô~ of dirle~ent messaqes ar~ ~ ecordcd ~nd up d~tct periodically :~
lS and regularly over the t.el ephone lines under the conLLul :~.
o~ ~he co~me~ial computer. ~ ~
Furth~r Db jeetion and advantaqes will be described .~ :
by referring no~ to the accompanying dr~wings wherein~
Figure l. is a block di~gLahl o~ ~ ~ingle commcrcial computer ~nd college mainframç çn~puter feeding a slngle on-campus terminal; : :.
Figure 2. i5 a bloo~ diagram o~ a remote co~mercial computer ~dirlg a pair G~ loc~l tcr~inal~ through a ::
~erver/buff~r located in close proximuty ~v th~
~ ir.~
Figure :~. lS a block diaqram uf a com~eroial computer fecdinq different buffer~.e~rvers located in separate college towns; ::~
Figure 4. is a block diagram o~ a commerclal 30 computer listing Lh~ differcnt ~er~icos being offerud to : :~
tno variou6 ~erver/buffP.r~ located in ~he different colleqe town~; ~nd ~ igure .~. i.s a block diagram of a dual i~l~ut in~ LaCti~re termin~
.~ ThR basic system to be describ~ concerns ~n advertise; supported audio/video i~t.~r~ctive termina system to be deployed o~ average college C mpus ~cro~
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~h~ ~ounlry. ~tuàcnts ~ill u~e thre ~erminals ~or all n~ee~sary scnool funclions sueil as student clcc~ion~, degree ~udits, ~ports faoilit.y sc~ed~ling, campus ~us~, grade reportinq, ~ayment ~s ~11 typcs o~ f ~es, ~ -regi~tration and c1~ selection ~Us~ to n~m~ ~ few.
Adv~ ers will apon30r eaoh ~tudent' c llSR 0~ the termunal hy providing a c~angeable hiyh quality ~idco : :
messagc fo~ di9pl~y on a vidoo di~plAy unit associa~ed ~:
with each ~erminal. Spe~i~1 commercial ~ffering~, su~h a3 tiokcts, ~ale~ voucher~ ~nd coupons w111 be o L~l~d to 2 : ~ -the students when ~}l~ terminals rc used. ::
Rcf~sring no~ t.~ F1gure l. ~here is sllown a r~motely loca~Pd cull~le~ci~l computcr 10 capable of feeding video :~ :
and digital intormation to a rem~ly locatcd te~minal 12 ~ -loc~ted on campu3 ant accessib1e tn students. ~rhe terminal 12 contalns all l~ neccs~ry function~ of a term~n~l which includes a ~rd transport mechanism 14, a ::;
printing device 16, ~ h~rd tisc 18 includinq associat.Pd logie controls an~ ~ Yideo display unit 20. A stand ~ :
alone ~oll~y~ m~in~r~me computer 22 containing all the information a~socla~ed wi~h the cull~ge ~lso feed3 the terminal 12. ~ .
~he ~isclosed Sys~em iY ~chnical1y vi~blc only if ~ -the long lincs 2~ feeting thR ~mmmercial compU~er lO wi~h ~S th~ ~ormlnal 12 hav~ th~ n-co~s~ry bandwidth to handl~
tho viteo ~ignals fnr display on the vide~ di~ y 20 on the term1n~1. In ~ddition the long lines 24 h~ve to be ~eticated 1;nes such as co-axial 1ine~ interconnecting ~h t~rmin~l 12 with the commer~ial ~inirame. ~ :
30 . ~ ~ollege campUs of 25,000 stutent~ would rcquir~
~bout ~00 tcrminals by assuming one ~erminal ~or 250 students. ~e numb~L of dcdie~tet line needod is t~
insure the quality nf the ~ideo dlsplay a~ Lh~ tenmin~la.
~he offeriny ~f the ~ideo di~play i~ determined hy the 3; op~rating par~m~ters of Ihe terminal a~ offercd : :~
du~iny ~llc nosm~ iting period ~hen the ~ol lege ~ ~:
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: . : . ~ : :-~: . : - ~ -.
- - w0 93~9~2 2 1 3 ~ 7 ~ 3~u~
mainrrame 22 i~ se~king inform;ltion that was r~qne~r.~l D~J
the stl~den~.
Irl the u~uE~l tcrm~nal ~yst~m, a sign~1 i s given dur~ng the wailin~ ~ime 1:hhl. tl1~ comouter i, ~working~
"holding~ archin~" ~r e~en a simple, ~one momenL
please siqnal iY displ~y~d. In tho di6closod syst~m e : .:
15 second high ~Al.ity video signal containi~ n :
ddvertising me~ge i-: displayed on the ~rid.qo d i splay llni ~. 7n t.ngether with an appropri~ high q~lity ~udio ~ :
lO mcs~ge. ~he ~dvantage6 to the advertiser of being able : . ~
to deliver a high quali~y ~ideo di~pl~y mc55~9e to th~ : :
ultim~tc ueer at the termj n~ l can not be overs~ated.
The invenLive conccpt h~s ~een detcri~ed broadly in conne~tion ~ith ~igure 1 USing dedlcated c~-oxi~l line~
~u o~t~in th~ ~ece~s~ry ~ndwidth for the high de~inition Video dlsplay. Un~or~Unately, ~ need ~or the wid~
bandwidth dcdicated long lines ~ between ~he commercial computer 10 and the ~ inal 12 li~its tho dein~d system :~
and doos not represent th~ best mode of operation.
The pre~ d em~odi~ent which ic now illustrated in :~
Figure ~ illu~t.r~tes a re~otely located co~rcial -~
c~ulput~r 30 connected by mean~ of telephon~. l.ines ~ to ~erv~r/bu~er 34 located in ~he ~c~ town ~9 thc college ~infr~mo 36. ~he ~erver/buffer .~ feeds a plurall~y of ~S terminals such as ter~illals 38 ~nd 40 which are si~ila~
to tcr~inal l~ illustrate~ in Figure l. The colle~e main~rame 36 is ~iLtctly connected t~ c3ch of the local~ s-:~.
terminalc 38 and 4n.
All inform~tion fro~ tho oo~orcial ~ompnt.~r 30 is : : :
30 ~ent in di~ital ~orm to the server/bu~L~r 34. All video :~
illf O~ation i9 tr~zmitted by means of ~nmprecsed ~igitized signals ~or distribuLion to ~ch of thc :
tcrmin~la 18 and 40 for stora~e nn the hard disc a~socia~ed wL~h ea~h ~inal.
~y utilizing co~ressed digi~al vldeo siq~
now possibl~ to elimun~to thc noed for d~dicatsd co-~Yi~
~ide band~id~.h lines ~rom ~he commercial ~ull~uter 30 to R ~
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Lh~ divldual terminals. ,t lS now possibl~ lo u~e nnnventional dial-u~ ~lephonc line~ 32 whjnh lS ~ore readily available. ni.al-up teleph~n~ line3 arc preR~ntly being used i~ 1b~ ~ideoconfer~n~in~ r.elecommunication 5 field where cnmpressed dl~it~l aign~ rc tran~mitte~ -over pbolle lines from transml t.t.er to receiver wht:re the reoeived video signals are ~ispl~yed. The key to ~n ec~nomical video tran~ission system ls ~he a~ility to digiti~.e the video siynAl and compre~ the dat.~ so it can be more ccono~ically t.ransmu~te~ ove~ ~isting lincs and stored at Ihe L~in~l.
A co~oati.hle expander or d~coder must of course be located ~t eacb o~ the terminals 38 and 40 located dt thc re~eivinq end to reasse~le the sign~l for vie~ing. For 15 any sys~c~ to ~c 6uccessful it is necessary Lur th~
si~n~l expander and co~essor at the transmittRr slte and the r~cciver site h~ compatible as to coding, di~play ~ormat and ~rans~lssion specd.
Pre~ent day ~nding and docodill~ de~ices tormed 20 codecs, ar~ ~de by 3uch co~panies ~s Compresslon Lab~, Inc. whioh ma~es a compression-exp~n~ion de~ice The L~LM codcc i9 ~ generi~ term re~erring to any ~oder-~e~oder device. Other companie~ mlking a cod~c are N~C :-~
ln Jap~n, GPT Video~ystems, ~td, ln th~ Vnited Kingdom, and some other ~Ail co~p2nio6 in the ~lnited S~a~es.
~oo~u~o ~cb company uses dlfferen~ coding nnd transmlsciOll speods it iG necessary for any glven sy~em ~:.
to ULe the c~me coder and deco~er ~t thc tr~n~mitter ~nd receiv~l site.
The codec is a sophis~ic~ted black box that m~kes digit~l Yidco tran~issinn possible on swiL~ d tigit~l t.~lephone lines an~ pri~ate tigital net~or~. The code~
t~ke~ ~ny incomin~ ~nalog sig~al such ~s ~oiee, ~idco :~
(televislon si~ha~ re~zc fram~ vide~, and digi~al 3ign316 6uch as F~X or personal co~uter progra~s and converts th~Y~ sign~ls to digital f Qrm. The disltal eignal~ are ~nmpressed to a 5i~ th~t reduccs th~
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~ . .; - , n v :~J/ 1~ 2 :~L 3 ~ 7 1 9 tran~mi~ion timQ ~rom approxima~ely 90 million bi~s per secoll~ (without comprcssion) to a~ littl~ ~ 56,000 bits pes .~cnnd (wit~ compression). Tl~i~ mix of v~rious : :
sign~ls i9 thcn Eent over rerJul~r t.P1ephone lines usinq existing lelecommunic~Li~n technology ~nd protocol~. A
rccciving codec at the rRceiving server/buffer 34 reverses the p~ucess by exp~nding the digiti~ed .siqnal.s :
thereby making full molion, real ~ime vi~o displ~y ~o~si~le.
n The compression lechnoluyy for c~ch cOmp~ny making a compressor and expander utili 7.R~ proprle~ary ma~bematical algori~kms. Under Lh~ auspice~ of thc Con~ultative -~
Com~ittee on Internati~n~l Telephony and Teleq~apl~y ICCITT) a single stand~rd 4Or vidco compres ion fox vidr.~o .
cod~c~ communi~tion ~ro~ 2.048 mb~s, and 64 kbps h~
established. ~his 6~andard will prnvide ~or ~mplRte operability between vi~o codcc~ and ~idco phonea ~rorldwide. ~he interoprr~bility would be similar to tbat exlstinq Lo~ facsimile m~chincs today. ~he new 20 standard i~ bein~ refRrred to as "YX64". ~he ~V~IIt of ~ -the compresYiurl standard will ~llow dif~erent c~d~ to co~municate wit.h each other regardless o~ th~ manuf~cture : : : :-:
thereby making telecomm~nio3tion more aooe~sihl r~ to all~
Over ~h~ last couple o~ years, ~otion video at lou d~t~ l-ates hss i~provet by t~o mean~
~1~ use of n~w im~ge co~prcssion techn~logy~ and (2) the cbility to operate on two 56-~hps ~ircuits sLmultaneouYly lik~ a single 112 kbp5 circuit.
~he ability to operate at a higll~s dnt~ rate of 112 kbp~ t~gethes with improved image compression tec~niques, now ~llow good qual~ly ~id~u to ~e deli~ercd on 56 kbp~
circuit3. In addition, the ln~aJ. telephone companies ~5 now offering local ~witcned 56 aervioc ~ationwide. -S~itched 5~ ~rvir.e or~ers dial up conveni~l10 wlthout guillg to ~ special conferenc~ net there~y : ~:
SUB5TlllJTE SH EET
W~Y~/IY4~1 2 1 3 ~ 7 ~ ~ r ~ ~ ~ v ov all~wirlg ~ideo ~ran~mi~~sion t~ ~e ~pontaneously ~ .d ~o ike nrdinary.telep~one calls.
The ser~cs/buffer 34 receives all ~igi.tally ~ransmitted sl~nals and ~diLects thcm to th~ a500ciatea terminal ~8 or 40 for stor~g~ on the hard disc 18 associated wlL~I ~ach term~n~l. On comm~nd 3~ deto~ined by the us~ of t.he individual terminal 38 or 40, L~le reco~ded ~ideo eommescial mee~age ~tored on th~ hAr~ ~iso . l8 ls ~ed to the decoder 19 to allow ~ stored ~ideo mes~age to bc visually display~d on t.he video aisplay uni~ 20 on the terminal ~u~ing a holding or ~aitlng pcriot a6 det~rmined by the nse o~ the eerminal l~sel~.
In oper~Lion, the scsver~bu~fcr 34~ the college mainframe ~6 ~nd all local ~erminals 38 and 40 will ~e 1~ loc~ted in the local college town while th~ comm~r~ial :~-computer ~U will be localed remo~ely communic~ting with the 3ervcs/bufer over telephone li na~ 32.
~ l~he college main~ 3G is completely indcpcnden~
of the co~mercial computer ~0 and separa~ely feeds and is responsive to ~ncll of the tesminal~ 38 and 40. Campus uscr~ can acc~ inf~rmation regarding every aspec~ oL
~np~ life, rcceive printcd 6¢hedulos and forms, in~ut ~At.A, and in general carry out many ~f the routine ~nd time con~u~ing choroc of academie lifR. Payment can be -~
2S made th~ough ~he system u~ing either ~ major crcdit card : ~-or dcbit card.
Te~inals a~ lu~ted thsoughout thc campu~
dormitories, student. c~nters, cafeserlas, and office alld classroo~l ~uilding. Public information ~ay be access~d by anyone, ~lt. p~rsonal in~or~ation Ls rest~icL~d, ~ ible only ~y ID c~rd and PI~ number. ~a~h t~rminal .
i5 fll]ly equipped to handle all functi~ that the school administr~tion ~s~ignr to it, includin~ th~ ~rinting o~
hard ~opy when appropriate. T~l~ vid~o di~pl~y unit 20 i~
ctivcly avail~ble for di~ ying in~ormation ~rom the _olle~e mainf~m~ 36 ort h~ commerci 1 comD~ter 3C. :
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f --~9~llY~ZI 2132719 ` ~
~ erring now to Fi~nr~ .~ there is shown a ~loc~
alagram of an .adv~r I i~ing ~y~tem u5ing a sin~le remote commcrcial co~put~r 5~ reeding a plUL~lity o~
- server/~uLLers 52 and 54 located in ~i fferent c,~mpus S townc. ~.neated in town Xl i~ ~ college m~in~ram~ 56 ~-feeding ~ plur~lity of identic~1 terminals 58 and 60. In : : :
~ fiimilar manner there i~ located in town #2 a collçge :
m~in~rame 62 feeding a pll-rality of identical ~un~
~4 and 66.
~eferrin~ no~ to Figure 4 ~here i~ ~hown ~ block :~
diaqram illu~trating tho functions of t.he commercial comput~r Tn all cases the cu~un~rci~l computo- 10 of Pigur~ 1 iY idcntical uith 30 ~f Figure 2 and S0 oP
Figure ~. All function~ which includc terminal ;
instruction, advartising instruc~ion, coupon inStrUctiOn, advertising copy, ticket ~le3, vou~ho~ sales an~ ~ideo information are tr~n~mitted in digital form to the server/bu~r as500iatcd uith o~ch to~n. As desCribed :: ~ :
pre~iously, the individual digitized infor~3tion i6 ~tored on tho h~rd di~c associat.~d with each te~mln~l for ~i~play on ~he vldeo di~lay unit as~o~iated with each ::~:
torminal. :
Keferrinq nuw t~ Pigure 5 there i~ a `DlOC~ diagram :~
. of a dual input interactive terminal 70 of the type 25 111ustra~d in Pigure~ 2 and 1, The t~rminal is actuallv ~ ~ :
~ con~ention terminal o~ the typ~ uset in ~n ~ today with the Addition of a ~ideo di~play unit, a loqic ~nit, ~ -~ecoder ~nd a hard di~ of the typc ueod in any PC
~he termin~1 70 rQcei~es ~ digital inpul ~igll~l from the 3U commercial ~ompu~r and the loc~l college mainfr~me whiCh :~
i5 fed to a ma1n 1 DgiC network 72.
The diyital inpl~t signal from the ~erver/buffer is Peed to the In~ic network 72 whi~:h feeds tl vidco storag~
medium :iuch ~ ~ h~rd ti~c 74 ~hich ~tores ~he received ~s oomm~rr~j Al digi~al si~nal. ~y way o~ exa~nplo thi~ could include video dipla~ informAt.i~n, as well ~s all ~L the ::: :: :''. ~:
SUBSTITUTE SHEET
: : ~::::
, ::- ~, :: , . : . : , - - -W~ ) Y~/ I y4~ 1 . .......................... _.. _ othes commcrcial inform~t.i~n transmi~ed by the commercial CompuLeL and illustra~cd in Figure ~.
In operation, ~ student or user of ~}~ termincl ~ill inserl his UL her card 76 containing a magnet.ic strip 1~
into the ~ard t.ransport reader 80 whicll communic~ses thc re~ in~o~ation ~o thc logic net~ork 7~. At the same tjm~ t.hR user wil1 lnput the k~ybo~rd ~2 ~ith the proper pin number which i9 fed to t.hQ logic ne~wor~ 72 for allowing access t~ e terminal 70.
~t thi~ point. in time the user can sel~t from the many Optiu~l~ which includc commercial off~rings and/or ~chool offerings. A prinler encodel- 84 under thc control uL tll~ logic netuork 72 will print sP.lac~ed reporls, iSCll~ vnuchers and or selecL~d coupons. : ~
lS 5elected information will ~lso be ~eed ~rom the ~:
logic network ~2 to ~ b~ffer through ~n interrupt control 88 to 3 video display sn for viewing by the u-~e~. At any point of t1me Lllat thc di~pl~y is on hold, for ~ny :
rca~on, the interrupt control 88 will ~ignal th~ :
20 i~ L~l~tion to thc logic network 72 ~hich will then .
eontrnl the video storaqe ~4 to read out thc l~te6t vidoo me~5~gc storcd to a decoder ~2 which ~eeds the video advertis1ng messaqe Lh~ugh the interrupt control to the video di~play 90 for vi~wing and display.
~urinq the ~ispl~y of the ~ideo mo~age the int~rrupt con~rnl 8~ will ind~cate lo L~l~ logic network ~2 L~ he video displ3y i~ in use an~ that no fur~her inform~tion should be sent Lu ~h~ ~ufSer 86 for diplay.
In other words the inter~upt cnntrol ~8 will on~y allow ~n information from elther ~ logic unit 72 or f~om the decoder 92 at any given t~im~. while a~ the same time : ~ .
allowing the co~m~ial ~ideo me33~go to be display ~:
during any waitin~ nr dead time as lndicaLe~ by the output ~ Lll~ logic network 72.
This inventlon describes a system ~or imposing an ~tvertising mess gC on uscs5 o~ rcmota torminals associated Wil~ on-llne termlnals and more specifically for di~playing an adverti~ing m~sags in high quality . : :
video on cathode r~y Lub~ nn~d ill nlle t~n~l ir~elL
and ~itho~t interruption of th~ ~ervi~e rendar~.d by the 10 t~ nin~l.
~ n thi.s system, use is made Or the fac~ that all task~ tske time ev¢n with thc fastcst computer on line.
'l'his is a na~u~al fac~ when it is considered ~hat hundrcds if not thou6and6 o~ ter~inal~ arH inputting the 15 main llne compu~er for serYices and i~o~ll~Liun.
Invariably, the infor~ation or services regu~st.. ~d by t.he : ~
U~L i~ d~l~y~d with a message th~t ~t~tes, "worki~g", .:
~1~as~ WAit~ or ~ pleasant ~one moment please".
50metimes ~ l~ght ~ill fl~sh to indic~tc thc ~chinc i~ :
'~wor~iDg".
~rhc prc~ent ey~te~ u6e6 th~ waiting period normally :-assoclated wl~h all on-line terminals ~o ~en~ d hi~
quality vidno advertising message to a r~ady ~illing ~n~
waitinq consum~
A revie~ of the c4nv~ntinn~1 automatic teller :~
n~hh~ (ASM) in u5e to d~y ~ill ~ho~ a syatem having c~r~ t.r~n~or~ mecnanis~ ~or accep~ing a cred$t card h~ving ~ m~gnetic ~tripc ~nd ~ key ~oard ~or u6e by tho user to input an iden~ifying ~I~ number. Once this :~
~0 information i6 inputted to the system, the ~ainframe bank computer ldentifies the u~er~ w~ th~ ~a~- t~
seloct ~rom a vasiety of servioes or ~O~.c ~.i n~ ~f f ~r at the termin~l. The syst~m also includes ~ printer for ;~
issuing a r~cei~r dn~l~m~nt. : n~
In the pr~ctice or tbe present in-~cntion, ~ vidco display unlt such as a cathode ray tube, associated logl~
and a video recording modium ~uch a5 a ha~d disc of the SU~STl-rUl E SllEET
/0 93/19~2'J ~ 1 ~ 2 q ~ l/U~Y~/U~
~ype ascoc~ with a convention~l ~C computer i~ added to th~ rPmot ~ termlna~ he addition of the videu displ~y ~llowq the uscr to view a high ~uality visual advertising messa~e in additio~ ~o obt~ining the gooa~
5 and se~vioe~ from the terminal. ~-~
A commercial com~u~r communicatcs ~ith each of thc remotely located termina~ and is capable of deliverlng u~a~d vid~u ~dverti~ing mes~agc from 3 BponEor for t.r~n.-mi ~.~i nn t.o each of the lerminals for display on Lhe 10 video di pl~y unit. ~hc di~play of the messa~e at the -ter~inal is coordina~ed at the ATM ~r tel~minal device bcing u5cd co that the messag4 i~ plAyed only auring ~ d~
the waltlnq or noL ~ ding time of the mainfr~mc computcr driving the A'~M or nth~r terminal.
The ~ e~cial computer hng cxcluive control o~ th~
advrrti~in~ m~Rsage sent to the termlnals and is also c~p~ble of o~fering othcr servioe~ whioh will be explained in connection wl~h the pre~er~ed ~odiment. ~-~
Thc ~d~crti~ers ar~ extremely plea~e~ with the concept oS beinq abl~ ~ present an ~dvertising me3~gc in high-dcfinition, full ~ r, full motion video direcLly Lo ~ user ~t the termin~ he person loc~ted at the termin~l is a con3umer, has the ability to buy ~lld p~y for service~. ~he domographio6 of the consumer are p-r~ect; all of tbe indivldual componen~ pri~ing the system ~rc within tho Ltate of the art, ~nd the o~erall concep~ of the defined ~d~rtising sy~t~m i no~here ~
shown or de~crib~d in th~ art today. ~ -She sy~L~m de~cribet ~bove ~ould rcguire dedicated ' 30 co^ayial lin~s between the remote commercial computer each of thc termin~ls in orde~ to handle th~ wide bandwidth requ1rement of the video qiyn~l ~eing se~t to e~ch of the tcrminal~. ~he interaction b~t~een th~
operation or the terminal and ~h~ ~isplay of the video ::
3~ moss~go during the ~aiting ti~ is handlea at the erminal itselL. Unfortun~tcly, the presen~ d~y co-t5 oL
such lin~s ~akes th~ unit ~ost o~ delivering a vldeo SUBSTITIJTE SHEET
., ~ , , .-: : , ~`, ~ 093~9~27 2 1 3 ~ 7 1 ~ PCT/~IS93~02~61 aover~ising me.c~ge to the consumer as each of Ihe ~in~ls cconomic~lly not vi~blc.
In the preferred embodlmen~ of the d~ d system, chere i5 dcscribed a 6y8tem in ~hich di~it.i~d vldeo slgnals are transmuLL~ ~ver telephone lines uzing compressed video tenhniqll~s o~ the ~ame ~ype used in - .
~ele~o~llullicatio~ systcm~ today. A scrver co~unica~ed direot.ly ~ith the commercial computer and is adapte~ Lo fce~ m~ny termin~l3, .11 looated in a gi~en area.
Additional servers may be used for o~h~r locations h~ving ~ ny torminale. The ~crver a~ts as a hnffer between the commerclal computer ~lld Lh~ tenminals it ~erves ~nd io adaptod to communicate h~t.waen the indiVidUal ter.~lnals.
E~c~l of the termin~l~ cont~in3 thc ne¢e~6ary functions tn ~rform t~e basic operations of supplyiny goods or scrviees to thc uscr be it ~an ~M or any oth~r ~ind of ~i~ket or coUpon dispenser. Tll~ ba6ic ~ --intcr~ctive 6y~tem includes a card ~.r~nsport ~or - ~
acceptlng and readinq L~le magnetic stripe on a ~ nble ~ ::
card, a kcyboart or touch s~r~n overlay for communicating wiLII th~ terminal, a ticket or vouoher dispenser and pos~ihly an audio prompling system using syntlltsized Voice teehniqucs. -~
Tn addition ea~h termlnal will now il~ludc a cathode 25 ~y tube as ~ Vidoo ti~play unit and pref~rably a hard :~
disc for recordln~ maqnetic information. The hard disc .
will 5torc the compr-ssed video infnrmation containing the video advertising m~agc reccivcd from thc a~oociatod server. Upon ~nmmand, the video adver~ls~nq messaqe w~ll L~d a decoder located in each tormlnal ~or do~oding th~ ~nm~ressed video signal before feed ~b~ :
video signal to the ~idco di~play unit ~or vie~ing by t.h~
The termin~l will be operated in th~ nnnv~ntional '5 manner as determined by Lh~ eds of the u~er~ During the waiting time the vi~n m~ssaqe stored in ~he hard : -disc of ~he ~nminal will be directed to the tecoder and SUBSTlTUtE SHEET : ; ~
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WO93~19S27 2~ 71 ~ P~ 31~2~
s~.nr. ~o an in~errUpl con~rol thaL will ~isplay the vidco me~3ag~ vhcn the unit is not ot.h~rwi~e in use. All control ~unctions uL w~iting ~nd pl~ying thc me6sage ar~
locat~d in th~ r.~rmi.nal thereby elimlna~ln~ a mul~iL
of line~ ~ack to the commcrcial comput~r.
Th~ e~nmpressed video sl~nals being LL~n4mitted from the commeroial co~puter to raach of the ~rv~r~ can be :
transmitted over ~elsphone lin~ for sto~ge in thc h~rd :
disc thcrcby eliminating the n~Q~ for dedicated wide 10 bandwidth lines sucll a4 co-axi~l lines. In addition, up .
dated vidoo messagec can be transmirted at low speeds `
durlng low ~hone use when thc tcrminal6 are typically not ~ :
h~ing n~Rd t~ere~y allowin~ Ihe server~ to have the l~test ad~erti~ing me~age~ for stor~ga and display. - :~
lS 1~ will be appreci~L~d by thoe~ ~killed in thc art ;.
that once thc c~merci~] cnmputer is tied into ~he individual ~min~l, that ~dditional ocrvice6 othur than delivesing a vid~ me~sage can now be achieved.
M~Lcl1a11dising ~nd the ~lc of all itnmL.i~ no~ possibl~
20 incl1lding the abili~y IO ~ele~t and old~ hrough the ~ :
keyboArd, ~nd to p~y ~or the items sel~ct.Qd, throu~h the use oS credit cards. ~n ad~ition, coupon~, ticket~ nd promotion~l itrm~ can be off~r~d and dispensed~ ~here ~s no~ limit to th~ u~ of this ne~ ~alco tool. - ~ : :
In consideri.ng the best mode o~ operation, the illv~ tion will be describcd in connoct~on with the d~finçd ~y~tem being used ln ~onnectio~ ~ith a college town having ~ coll~gc with at least 25, oon ~t.n~nts. It i~ qnLte obvious Ihat a colleqe o~ t si~e ~ust u~tc 30 m~in$r~me oomputer to control the li~ting o~ stu~ents, ~ :
inS~ru~tors, classes~ gr~ , registrction, coursc :
Lcreening, ca~pus aotivit.y, payment and the general .:~
operation o~ t11~ school. -~
For pr~per ~rvice to ~he students, at ~ L 011 hu11~r~ t~rmin~l~ will bc l~catcd on campu5. Each terminal ~nmmunicates directly with the ooll~g~ 1u~i~$rame computar ~nt c~n ~e aooco6ed directly once t.he ctud~n~
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SUB5TI~UTE SI~EET ;~
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- ~vosv1s~z, 2 1 ;~ ~ 7 1 3 r ~ " ~-~7~u~oo~
insert~ hic card containin~ t.he m~gnetlC s~riPe and his PIN numDer.
In the typic~1 school registration system, ~ ~Lu~ns is firs~ inter~ic~ed by ~n advi os and approved f~r r~.gistr~t.inn within certain guldeline~. Depending up~n the sophi~tication o~ the ey~m, th~ ctu~ent is issued an approval slip, usually in ~h~ foL~ of ~ c4rd ~ith ~ :
m~gnctio strip th~t identi~ie.~ t h~ ~tudent and his approval. Usually a special identific~tion number ..
lO uniquely identifying t.he student is establlshed and : ~:
~ig~ Lu ~h~ student. 2his number which uniquely `~
idçnt; f i eR t.h~ studenl is then encod~ ~e the 5tripe o~
the ~tudenta c~sd and ucually printed on ~ll documents issued to Ihe studenc user.
l;The ~tudent ~lects an apprn~riate terminal, inserts hls card and PIN nu~ nd is rc~dy to ?00050 the ~ohool :~
mainfra~e to complete hiR r~gistra~ion. Once the s~udent is properly i~ntified by the campuo m~inframe, all available options are available and they include by w~y 20 of example, cl~s~ ~eleotion, residunc- seleotion, hnnk ::: :
eelection, coUrSe screenin~, qrade~, campus in~ormetion, ~cholarahip~/st~dent lo~n~, jobs/work ~tudy, classifiêd ads and even paymen~ c~p~ility are included togother with any other information that the school feels the ~ :
student should havo acccs~ to in ordcr to ComplHtC his r~gistration. : : :~
A complete printout of his ~chedule is available nn ::
th~ en screen f or reviQw. Each terminal is capable of laaer printing in ~oth letter ~ize and st.rip ~ormat .
30 . thereby çiving the stud~nL ~ printed record of ~
rcquooted in~ormation be it ~hnol requested inSormation or commercial inror~1ation ~uch ~ tic~cta~ vouoher~, or coupon~.
Th~ ~o~ rci~l computer i3 loc~ted remot-ly to the campu~ an~ i~ capable o~ serving a plurality oL ~iLL~rent campuses throughcut thc country by m-ans ef t~l~ph~n~
~in~fi. Tn the preferred embodlment th~ rcial - . ~
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SU~STrnUTE 5HEET
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wo 93/l~a2 2 1 3 ~ 7 1 3 t~ /u~r~l computer 16 connecte~ hy ~hone llnes dLrec~ly ~o ~ ~rv~5 o~ a pluraliLy ef sPrver~ e~ch loc~lcd on campus. ~h~
~~v~r in tur~ i~ connec~ed by dedlca~ed li~ with c~ch s~rlllinal and i~ adaptcd to feet the oompr~.q~ed dlgi~al 5 vi~eo in~ormation to the hard dise a~socisted ~ith cach . . .
termin~l.
'l~he terminal i~ ~rogrammed to delivcr a ~elected :
video adverti9ing messa~e from the hard dise to the :.
dscoder f or di~play on the vid~o di6play unit during t.h~
0 ~aiting time ~sociated with tbe lermin~l ~hile the ~chool computer so~rche6 for the requeet.e~ in~ormation. ~:
The selection of the adver~isilly mess~g~ i9 detcr~ined by the mess~gc reco~de~ on the har~ ~isc. A selectlô~ of dirle~ent messaqes ar~ ~ ecordcd ~nd up d~tct periodically :~
lS and regularly over the t.el ephone lines under the conLLul :~.
o~ ~he co~me~ial computer. ~ ~
Furth~r Db jeetion and advantaqes will be described .~ :
by referring no~ to the accompanying dr~wings wherein~
Figure l. is a block di~gLahl o~ ~ ~ingle commcrcial computer ~nd college mainframç çn~puter feeding a slngle on-campus terminal; : :.
Figure 2. i5 a bloo~ diagram o~ a remote co~mercial computer ~dirlg a pair G~ loc~l tcr~inal~ through a ::
~erver/buff~r located in close proximuty ~v th~
~ ir.~
Figure :~. lS a block diaqram uf a com~eroial computer fecdinq different buffer~.e~rvers located in separate college towns; ::~
Figure 4. is a block diagram o~ a commerclal 30 computer listing Lh~ differcnt ~er~icos being offerud to : :~
tno variou6 ~erver/buffP.r~ located in ~he different colleqe town~; ~nd ~ igure .~. i.s a block diagram of a dual i~l~ut in~ LaCti~re termin~
.~ ThR basic system to be describ~ concerns ~n advertise; supported audio/video i~t.~r~ctive termina system to be deployed o~ average college C mpus ~cro~
SUBSTITUTE SHEET
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WO~3/l9~27 rcr/~93/~z~
~h~ ~ounlry. ~tuàcnts ~ill u~e thre ~erminals ~or all n~ee~sary scnool funclions sueil as student clcc~ion~, degree ~udits, ~ports faoilit.y sc~ed~ling, campus ~us~, grade reportinq, ~ayment ~s ~11 typcs o~ f ~es, ~ -regi~tration and c1~ selection ~Us~ to n~m~ ~ few.
Adv~ ers will apon30r eaoh ~tudent' c llSR 0~ the termunal hy providing a c~angeable hiyh quality ~idco : :
messagc fo~ di9pl~y on a vidoo di~plAy unit associa~ed ~:
with each ~erminal. Spe~i~1 commercial ~ffering~, su~h a3 tiokcts, ~ale~ voucher~ ~nd coupons w111 be o L~l~d to 2 : ~ -the students when ~}l~ terminals rc used. ::
Rcf~sring no~ t.~ F1gure l. ~here is sllown a r~motely loca~Pd cull~le~ci~l computcr 10 capable of feeding video :~ :
and digital intormation to a rem~ly locatcd te~minal 12 ~ -loc~ted on campu3 ant accessib1e tn students. ~rhe terminal 12 contalns all l~ neccs~ry function~ of a term~n~l which includes a ~rd transport mechanism 14, a ::;
printing device 16, ~ h~rd tisc 18 includinq associat.Pd logie controls an~ ~ Yideo display unit 20. A stand ~ :
alone ~oll~y~ m~in~r~me computer 22 containing all the information a~socla~ed wi~h the cull~ge ~lso feed3 the terminal 12. ~ .
~he ~isclosed Sys~em iY ~chnical1y vi~blc only if ~ -the long lincs 2~ feeting thR ~mmmercial compU~er lO wi~h ~S th~ ~ormlnal 12 hav~ th~ n-co~s~ry bandwidth to handl~
tho viteo ~ignals fnr display on the vide~ di~ y 20 on the term1n~1. In ~ddition the long lines 24 h~ve to be ~eticated 1;nes such as co-axial 1ine~ interconnecting ~h t~rmin~l 12 with the commer~ial ~inirame. ~ :
30 . ~ ~ollege campUs of 25,000 stutent~ would rcquir~
~bout ~00 tcrminals by assuming one ~erminal ~or 250 students. ~e numb~L of dcdie~tet line needod is t~
insure the quality nf the ~ideo dlsplay a~ Lh~ tenmin~la.
~he offeriny ~f the ~ideo di~play i~ determined hy the 3; op~rating par~m~ters of Ihe terminal a~ offercd : :~
du~iny ~llc nosm~ iting period ~hen the ~ol lege ~ ~:
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: . : . ~ : :-~: . : - ~ -.
- - w0 93~9~2 2 1 3 ~ 7 ~ 3~u~
mainrrame 22 i~ se~king inform;ltion that was r~qne~r.~l D~J
the stl~den~.
Irl the u~uE~l tcrm~nal ~yst~m, a sign~1 i s given dur~ng the wailin~ ~ime 1:hhl. tl1~ comouter i, ~working~
"holding~ archin~" ~r e~en a simple, ~one momenL
please siqnal iY displ~y~d. In tho di6closod syst~m e : .:
15 second high ~Al.ity video signal containi~ n :
ddvertising me~ge i-: displayed on the ~rid.qo d i splay llni ~. 7n t.ngether with an appropri~ high q~lity ~udio ~ :
lO mcs~ge. ~he ~dvantage6 to the advertiser of being able : . ~
to deliver a high quali~y ~ideo di~pl~y mc55~9e to th~ : :
ultim~tc ueer at the termj n~ l can not be overs~ated.
The invenLive conccpt h~s ~een detcri~ed broadly in conne~tion ~ith ~igure 1 USing dedlcated c~-oxi~l line~
~u o~t~in th~ ~ece~s~ry ~ndwidth for the high de~inition Video dlsplay. Un~or~Unately, ~ need ~or the wid~
bandwidth dcdicated long lines ~ between ~he commercial computer 10 and the ~ inal 12 li~its tho dein~d system :~
and doos not represent th~ best mode of operation.
The pre~ d em~odi~ent which ic now illustrated in :~
Figure ~ illu~t.r~tes a re~otely located co~rcial -~
c~ulput~r 30 connected by mean~ of telephon~. l.ines ~ to ~erv~r/bu~er 34 located in ~he ~c~ town ~9 thc college ~infr~mo 36. ~he ~erver/buffer .~ feeds a plurall~y of ~S terminals such as ter~illals 38 ~nd 40 which are si~ila~
to tcr~inal l~ illustrate~ in Figure l. The colle~e main~rame 36 is ~iLtctly connected t~ c3ch of the local~ s-:~.
terminalc 38 and 4n.
All inform~tion fro~ tho oo~orcial ~ompnt.~r 30 is : : :
30 ~ent in di~ital ~orm to the server/bu~L~r 34. All video :~
illf O~ation i9 tr~zmitted by means of ~nmprecsed ~igitized signals ~or distribuLion to ~ch of thc :
tcrmin~la 18 and 40 for stora~e nn the hard disc a~socia~ed wL~h ea~h ~inal.
~y utilizing co~ressed digi~al vldeo siq~
now possibl~ to elimun~to thc noed for d~dicatsd co-~Yi~
~ide band~id~.h lines ~rom ~he commercial ~ull~uter 30 to R ~
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Lh~ divldual terminals. ,t lS now possibl~ lo u~e nnnventional dial-u~ ~lephonc line~ 32 whjnh lS ~ore readily available. ni.al-up teleph~n~ line3 arc preR~ntly being used i~ 1b~ ~ideoconfer~n~in~ r.elecommunication 5 field where cnmpressed dl~it~l aign~ rc tran~mitte~ -over pbolle lines from transml t.t.er to receiver wht:re the reoeived video signals are ~ispl~yed. The key to ~n ec~nomical video tran~ission system ls ~he a~ility to digiti~.e the video siynAl and compre~ the dat.~ so it can be more ccono~ically t.ransmu~te~ ove~ ~isting lincs and stored at Ihe L~in~l.
A co~oati.hle expander or d~coder must of course be located ~t eacb o~ the terminals 38 and 40 located dt thc re~eivinq end to reasse~le the sign~l for vie~ing. For 15 any sys~c~ to ~c 6uccessful it is necessary Lur th~
si~n~l expander and co~essor at the transmittRr slte and the r~cciver site h~ compatible as to coding, di~play ~ormat and ~rans~lssion specd.
Pre~ent day ~nding and docodill~ de~ices tormed 20 codecs, ar~ ~de by 3uch co~panies ~s Compresslon Lab~, Inc. whioh ma~es a compression-exp~n~ion de~ice The L~LM codcc i9 ~ generi~ term re~erring to any ~oder-~e~oder device. Other companie~ mlking a cod~c are N~C :-~
ln Jap~n, GPT Video~ystems, ~td, ln th~ Vnited Kingdom, and some other ~Ail co~p2nio6 in the ~lnited S~a~es.
~oo~u~o ~cb company uses dlfferen~ coding nnd transmlsciOll speods it iG necessary for any glven sy~em ~:.
to ULe the c~me coder and deco~er ~t thc tr~n~mitter ~nd receiv~l site.
The codec is a sophis~ic~ted black box that m~kes digit~l Yidco tran~issinn possible on swiL~ d tigit~l t.~lephone lines an~ pri~ate tigital net~or~. The code~
t~ke~ ~ny incomin~ ~nalog sig~al such ~s ~oiee, ~idco :~
(televislon si~ha~ re~zc fram~ vide~, and digi~al 3ign316 6uch as F~X or personal co~uter progra~s and converts th~Y~ sign~ls to digital f Qrm. The disltal eignal~ are ~nmpressed to a 5i~ th~t reduccs th~
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~ . .; - , n v :~J/ 1~ 2 :~L 3 ~ 7 1 9 tran~mi~ion timQ ~rom approxima~ely 90 million bi~s per secoll~ (without comprcssion) to a~ littl~ ~ 56,000 bits pes .~cnnd (wit~ compression). Tl~i~ mix of v~rious : :
sign~ls i9 thcn Eent over rerJul~r t.P1ephone lines usinq existing lelecommunic~Li~n technology ~nd protocol~. A
rccciving codec at the rRceiving server/buffer 34 reverses the p~ucess by exp~nding the digiti~ed .siqnal.s :
thereby making full molion, real ~ime vi~o displ~y ~o~si~le.
n The compression lechnoluyy for c~ch cOmp~ny making a compressor and expander utili 7.R~ proprle~ary ma~bematical algori~kms. Under Lh~ auspice~ of thc Con~ultative -~
Com~ittee on Internati~n~l Telephony and Teleq~apl~y ICCITT) a single stand~rd 4Or vidco compres ion fox vidr.~o .
cod~c~ communi~tion ~ro~ 2.048 mb~s, and 64 kbps h~
established. ~his 6~andard will prnvide ~or ~mplRte operability between vi~o codcc~ and ~idco phonea ~rorldwide. ~he interoprr~bility would be similar to tbat exlstinq Lo~ facsimile m~chincs today. ~he new 20 standard i~ bein~ refRrred to as "YX64". ~he ~V~IIt of ~ -the compresYiurl standard will ~llow dif~erent c~d~ to co~municate wit.h each other regardless o~ th~ manuf~cture : : : :-:
thereby making telecomm~nio3tion more aooe~sihl r~ to all~
Over ~h~ last couple o~ years, ~otion video at lou d~t~ l-ates hss i~provet by t~o mean~
~1~ use of n~w im~ge co~prcssion techn~logy~ and (2) the cbility to operate on two 56-~hps ~ircuits sLmultaneouYly lik~ a single 112 kbp5 circuit.
~he ability to operate at a higll~s dnt~ rate of 112 kbp~ t~gethes with improved image compression tec~niques, now ~llow good qual~ly ~id~u to ~e deli~ercd on 56 kbp~
circuit3. In addition, the ln~aJ. telephone companies ~5 now offering local ~witcned 56 aervioc ~ationwide. -S~itched 5~ ~rvir.e or~ers dial up conveni~l10 wlthout guillg to ~ special conferenc~ net there~y : ~:
SUB5TlllJTE SH EET
W~Y~/IY4~1 2 1 3 ~ 7 ~ ~ r ~ ~ ~ v ov all~wirlg ~ideo ~ran~mi~~sion t~ ~e ~pontaneously ~ .d ~o ike nrdinary.telep~one calls.
The ser~cs/buffer 34 receives all ~igi.tally ~ransmitted sl~nals and ~diLects thcm to th~ a500ciatea terminal ~8 or 40 for stor~g~ on the hard disc 18 associated wlL~I ~ach term~n~l. On comm~nd 3~ deto~ined by the us~ of t.he individual terminal 38 or 40, L~le reco~ded ~ideo eommescial mee~age ~tored on th~ hAr~ ~iso . l8 ls ~ed to the decoder 19 to allow ~ stored ~ideo mes~age to bc visually display~d on t.he video aisplay uni~ 20 on the terminal ~u~ing a holding or ~aitlng pcriot a6 det~rmined by the nse o~ the eerminal l~sel~.
In oper~Lion, the scsver~bu~fcr 34~ the college mainframe ~6 ~nd all local ~erminals 38 and 40 will ~e 1~ loc~ted in the local college town while th~ comm~r~ial :~-computer ~U will be localed remo~ely communic~ting with the 3ervcs/bufer over telephone li na~ 32.
~ l~he college main~ 3G is completely indcpcnden~
of the co~mercial computer ~0 and separa~ely feeds and is responsive to ~ncll of the tesminal~ 38 and 40. Campus uscr~ can acc~ inf~rmation regarding every aspec~ oL
~np~ life, rcceive printcd 6¢hedulos and forms, in~ut ~At.A, and in general carry out many ~f the routine ~nd time con~u~ing choroc of academie lifR. Payment can be -~
2S made th~ough ~he system u~ing either ~ major crcdit card : ~-or dcbit card.
Te~inals a~ lu~ted thsoughout thc campu~
dormitories, student. c~nters, cafeserlas, and office alld classroo~l ~uilding. Public information ~ay be access~d by anyone, ~lt. p~rsonal in~or~ation Ls rest~icL~d, ~ ible only ~y ID c~rd and PI~ number. ~a~h t~rminal .
i5 fll]ly equipped to handle all functi~ that the school administr~tion ~s~ignr to it, includin~ th~ ~rinting o~
hard ~opy when appropriate. T~l~ vid~o di~pl~y unit 20 i~
ctivcly avail~ble for di~ ying in~ormation ~rom the _olle~e mainf~m~ 36 ort h~ commerci 1 comD~ter 3C. :
' ' 11 ~'. ~', ~'-SUHSTI~UTE S~EET
f --~9~llY~ZI 2132719 ` ~
~ erring now to Fi~nr~ .~ there is shown a ~loc~
alagram of an .adv~r I i~ing ~y~tem u5ing a sin~le remote commcrcial co~put~r 5~ reeding a plUL~lity o~
- server/~uLLers 52 and 54 located in ~i fferent c,~mpus S townc. ~.neated in town Xl i~ ~ college m~in~ram~ 56 ~-feeding ~ plur~lity of identic~1 terminals 58 and 60. In : : :
~ fiimilar manner there i~ located in town #2 a collçge :
m~in~rame 62 feeding a pll-rality of identical ~un~
~4 and 66.
~eferrin~ no~ to Figure 4 ~here i~ ~hown ~ block :~
diaqram illu~trating tho functions of t.he commercial comput~r Tn all cases the cu~un~rci~l computo- 10 of Pigur~ 1 iY idcntical uith 30 ~f Figure 2 and S0 oP
Figure ~. All function~ which includc terminal ;
instruction, advartising instruc~ion, coupon inStrUctiOn, advertising copy, ticket ~le3, vou~ho~ sales an~ ~ideo information are tr~n~mitted in digital form to the server/bu~r as500iatcd uith o~ch to~n. As desCribed :: ~ :
pre~iously, the individual digitized infor~3tion i6 ~tored on tho h~rd di~c associat.~d with each te~mln~l for ~i~play on ~he vldeo di~lay unit as~o~iated with each ::~:
torminal. :
Keferrinq nuw t~ Pigure 5 there i~ a `DlOC~ diagram :~
. of a dual input interactive terminal 70 of the type 25 111ustra~d in Pigure~ 2 and 1, The t~rminal is actuallv ~ ~ :
~ con~ention terminal o~ the typ~ uset in ~n ~ today with the Addition of a ~ideo di~play unit, a loqic ~nit, ~ -~ecoder ~nd a hard di~ of the typc ueod in any PC
~he termin~1 70 rQcei~es ~ digital inpul ~igll~l from the 3U commercial ~ompu~r and the loc~l college mainfr~me whiCh :~
i5 fed to a ma1n 1 DgiC network 72.
The diyital inpl~t signal from the ~erver/buffer is Peed to the In~ic network 72 whi~:h feeds tl vidco storag~
medium :iuch ~ ~ h~rd ti~c 74 ~hich ~tores ~he received ~s oomm~rr~j Al digi~al si~nal. ~y way o~ exa~nplo thi~ could include video dipla~ informAt.i~n, as well ~s all ~L the ::: :: :''. ~:
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, ::- ~, :: , . : . : , - - -W~ ) Y~/ I y4~ 1 . .......................... _.. _ othes commcrcial inform~t.i~n transmi~ed by the commercial CompuLeL and illustra~cd in Figure ~.
In operation, ~ student or user of ~}~ termincl ~ill inserl his UL her card 76 containing a magnet.ic strip 1~
into the ~ard t.ransport reader 80 whicll communic~ses thc re~ in~o~ation ~o thc logic net~ork 7~. At the same tjm~ t.hR user wil1 lnput the k~ybo~rd ~2 ~ith the proper pin number which i9 fed to t.hQ logic ne~wor~ 72 for allowing access t~ e terminal 70.
~t thi~ point. in time the user can sel~t from the many Optiu~l~ which includc commercial off~rings and/or ~chool offerings. A prinler encodel- 84 under thc control uL tll~ logic netuork 72 will print sP.lac~ed reporls, iSCll~ vnuchers and or selecL~d coupons. : ~
lS 5elected information will ~lso be ~eed ~rom the ~:
logic network ~2 to ~ b~ffer through ~n interrupt control 88 to 3 video display sn for viewing by the u-~e~. At any point of t1me Lllat thc di~pl~y is on hold, for ~ny :
rca~on, the interrupt control 88 will ~ignal th~ :
20 i~ L~l~tion to thc logic network 72 ~hich will then .
eontrnl the video storaqe ~4 to read out thc l~te6t vidoo me~5~gc storcd to a decoder ~2 which ~eeds the video advertis1ng messaqe Lh~ugh the interrupt control to the video di~play 90 for vi~wing and display.
~urinq the ~ispl~y of the ~ideo mo~age the int~rrupt con~rnl 8~ will ind~cate lo L~l~ logic network ~2 L~ he video displ3y i~ in use an~ that no fur~her inform~tion should be sent Lu ~h~ ~ufSer 86 for diplay.
In other words the inter~upt cnntrol ~8 will on~y allow ~n information from elther ~ logic unit 72 or f~om the decoder 92 at any given t~im~. while a~ the same time : ~ .
allowing the co~m~ial ~ideo me33~go to be display ~:
during any waitin~ nr dead time as lndicaLe~ by the output ~ Lll~ logic network 72.
3~ Thr fllnctions OI the ~erminal 70 include ~ keybo~rd, 1U~iL m~ans, h~rd disc, card reader, printer, compuler --~
and tou~.h screen over1ay an~ ~ ~ideo display u~it such as SUBSTlnlTE SHEET ::
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a cathode ray l_ube. Th~ ~ctual: dispi~y ot the vldeo me~6age on thç video display ullit as~ociatcd ~ith each cermillal c~mcs from th~ hard di~c associated wiLh ~ach termina~. The display oL the video ~dvertisin~ m~ssage 5 is a function o~ the use nf the terminal it~lf ~nd thc .- :~
~elays inherent i~l ~he ter~in~
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and tou~.h screen over1ay an~ ~ ~ideo display u~it such as SUBSTlnlTE SHEET ::
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a cathode ray l_ube. Th~ ~ctual: dispi~y ot the vldeo me~6age on thç video display ullit as~ociatcd ~ith each cermillal c~mcs from th~ hard di~c associated wiLh ~ach termina~. The display oL the video ~dvertisin~ m~ssage 5 is a function o~ the use nf the terminal it~lf ~nd thc .- :~
~elays inherent i~l ~he ter~in~
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Claims
I CLAIM:
Claim 1. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit;
remote means for inputting changeable video advertising information to said video display unit for storage and display at the terminal:
said terminal connected to other on-line services;
means for selecting desired information offered by said on-line services at the terminal;
printing means for printing the information selected at the terminal on a hard copy in man readable form, and means responsive to selecting desired information offered by the terminal for displaying said stored changeable video advertising information.
Claim 2. A combination according to claim 1 in which said stored changeable video advertising information is displayed only during a delay in selecting desired information from the terminal.
Claim 3. A combination according to claim 1 in which said video display unit is capable of displaying full motion high definition video sequences in full color.
Claim 4. A combination according to claim 1 in which said video display unit displays said other on-line services selected by said user.
Claim 5. A combination according to claim 1 in which said visual display unit is a cathode ray tube for visually displaying video information.
Claim 6. A combination according to claim 1 in which said means for inputting includes a touch screen overlay operated by the user for selecting desired information being offered at the terminal.
Claim 7. A combination according to claim 1 in which said means for inputting includes a keyboard operated by the user for accessing the terminal and selecting desired information being offered.
Claim 8. A combination according to claim 1 in which said printing means includes both letter format and strip format.
Claim 9. A combination according to claim 8 in which said printing means includes moans for encoding information in machine readable format.
Claim 10. A combination according to claim 1 in which all video information transmitted from said remote means for display by said video display unit is transmitted as compressed digitized signals.
Claim 11. A combination according to claim 10 in which said terminal includes a video storage medium for storing said compressed digitized video information, and means for decoding said stored video information and displaying said information [on command].
Claim 12. A combination according to claim 1 which includes:
a magnetic stripe card reader for reading recorded information on said card to uniquely identify the card holder, and means responsive to said card reader for generating a system access signal.
Claim 13. An interactive network system comprising:
a terminal comprising in combination a video display unit, printing means, keying means, control logic, a video storage medium, decoding means and a card transport, said video display unit consisting of a high definition full color display for displaying full motion video sequences.
means for inputting changeable video information in digitized compressed format for storage in said video storage medium to be displayed on the video display unit on command;
said terminal connected to a plurality of other on-line services capable of being accessed by the user;
said keying means under the control of a user for selecting desired information offered by the terminal;
said printing means for printing the information selected by the user on a hard copy in man readable form, and means responsive to energizing said card transport in said terminal for displaying said recorded information from said video storage medium for display on said video display unit.
Claim 14. A combination according to claim 12 in which said changeable video information is advertising information displayed on command only during a delay in the operation of the terminal.
Claim 15. A college network interactive advertising system comprising:
a plurality of terminals located on campus each comprising in combination a video display unit, printing means, keying means, control logic, a video storage medium, decoding means and a card transport;
said video display unit consisting of a high definition full color display for displaying full motion video sequences;
a remotely located external commercial computer for generating a plurality of different commercial messages concerning goods and services in digital form and for generating video advertising copy in digitized compressed format, at least one server located on each campus receiving an input from said commercial computer and connected to each of said terminals on said campus;
said video information is digitized format being stored on said video storage medium located in each terminal for display on the video display unit of each terminal on command;
at lease one single school mainframe computer under independent control connected directly to each terminal located on said campus and controlling all school information available to the user;
said keying means under the control of user for selecting desired information offered by the commercial computer and the school mainframe computer;
said printing means for printing the information selected by the user on a hard copy in man readable form, and means responsive to energizing said card transport in said terminal for displaying the recorded digitized compressed video information on said video storage medium for visual display on said video display unit.
Claim 16. A combination according to claim 15 in which said changeable video information is advertising copy displayed only during a delay in the operation of the terminal.
Cancel claim 17.
Claim 18. A combination according to claim 15 in which said visual display unit is a cathode ray tube for visually displaying selected video information and commercially offered information from said external commercial computer.
Claim 19. A combination according to claim 18 in which said menas for inputting includes a touch screen overlay operated by the user for selecting desired information being offered.
Claim 20. A combination according to claim 15 in which said means for inputting includes a keyboard operated by the user for selecting campus information and commercial information.
Claim 21. A combination according to claim 15 in which said printing means includes means for printing in both letter format and strip format for printing commercial information and campus information.
Claim 22. A combination according to claim 15 in which video storage medium compress digitized video information, and decoder means fed by said video storage medium recording means for playing said stored video information on said video display on command.
Claim 23. A combination according to claim 15 in which includes:
a magnetic strip card reader for reading recorded information on said card to uniquely identify the card holder, means responsive to said card reader for generating an authorization control signal, and means for printing said authorization control signal on all printed information supplied to said user.
Please enter the following new claims 24, 25, and 26.
Claim 24. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit and video recording means;
remote means for inputting changeable video advertising information to said video display unit for recording on said video recording means;
said terminal connected to at least one other on-line services;
means for selecting desired information offered by the terminal;
printing means for printing the information selected at the terminal on a hard copy in man readable form, and means responsive to selecting desired information offered by the terminal for displaying said recorded video advertising information on said video display unit.
Claim 25. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit and video recording means;
remote means for inputting changeable video advertising information to said video display unit for recording on said video recording means;
said terminal connected to one or more other on-line services;
means for selecting desired information in real time offered by said on-line services;
printing means for printing the information selected at the terminal on hard copy in man readable form, and means responsive to any delay in said on-line services being energized for causing said recorded.
commercial advertising message to be displayed on said video display unit.
Claim 26. A method for displaying a full color, full motion advertising message at a terminal having video recording and display capability comprising the steps of:
inputting changeable video advertising information form a remote source to the terminal for recording:
connecting the terminal to at least one other on-line services;
selecting desired information offered by the on-line services at the terminal;
printing the information selected at the terminal on a hard copy in man readable form, and displaying said recorded video advertising information the video display unit during pauses in the on-line services.
Claim 1. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit;
remote means for inputting changeable video advertising information to said video display unit for storage and display at the terminal:
said terminal connected to other on-line services;
means for selecting desired information offered by said on-line services at the terminal;
printing means for printing the information selected at the terminal on a hard copy in man readable form, and means responsive to selecting desired information offered by the terminal for displaying said stored changeable video advertising information.
Claim 2. A combination according to claim 1 in which said stored changeable video advertising information is displayed only during a delay in selecting desired information from the terminal.
Claim 3. A combination according to claim 1 in which said video display unit is capable of displaying full motion high definition video sequences in full color.
Claim 4. A combination according to claim 1 in which said video display unit displays said other on-line services selected by said user.
Claim 5. A combination according to claim 1 in which said visual display unit is a cathode ray tube for visually displaying video information.
Claim 6. A combination according to claim 1 in which said means for inputting includes a touch screen overlay operated by the user for selecting desired information being offered at the terminal.
Claim 7. A combination according to claim 1 in which said means for inputting includes a keyboard operated by the user for accessing the terminal and selecting desired information being offered.
Claim 8. A combination according to claim 1 in which said printing means includes both letter format and strip format.
Claim 9. A combination according to claim 8 in which said printing means includes moans for encoding information in machine readable format.
Claim 10. A combination according to claim 1 in which all video information transmitted from said remote means for display by said video display unit is transmitted as compressed digitized signals.
Claim 11. A combination according to claim 10 in which said terminal includes a video storage medium for storing said compressed digitized video information, and means for decoding said stored video information and displaying said information [on command].
Claim 12. A combination according to claim 1 which includes:
a magnetic stripe card reader for reading recorded information on said card to uniquely identify the card holder, and means responsive to said card reader for generating a system access signal.
Claim 13. An interactive network system comprising:
a terminal comprising in combination a video display unit, printing means, keying means, control logic, a video storage medium, decoding means and a card transport, said video display unit consisting of a high definition full color display for displaying full motion video sequences.
means for inputting changeable video information in digitized compressed format for storage in said video storage medium to be displayed on the video display unit on command;
said terminal connected to a plurality of other on-line services capable of being accessed by the user;
said keying means under the control of a user for selecting desired information offered by the terminal;
said printing means for printing the information selected by the user on a hard copy in man readable form, and means responsive to energizing said card transport in said terminal for displaying said recorded information from said video storage medium for display on said video display unit.
Claim 14. A combination according to claim 12 in which said changeable video information is advertising information displayed on command only during a delay in the operation of the terminal.
Claim 15. A college network interactive advertising system comprising:
a plurality of terminals located on campus each comprising in combination a video display unit, printing means, keying means, control logic, a video storage medium, decoding means and a card transport;
said video display unit consisting of a high definition full color display for displaying full motion video sequences;
a remotely located external commercial computer for generating a plurality of different commercial messages concerning goods and services in digital form and for generating video advertising copy in digitized compressed format, at least one server located on each campus receiving an input from said commercial computer and connected to each of said terminals on said campus;
said video information is digitized format being stored on said video storage medium located in each terminal for display on the video display unit of each terminal on command;
at lease one single school mainframe computer under independent control connected directly to each terminal located on said campus and controlling all school information available to the user;
said keying means under the control of user for selecting desired information offered by the commercial computer and the school mainframe computer;
said printing means for printing the information selected by the user on a hard copy in man readable form, and means responsive to energizing said card transport in said terminal for displaying the recorded digitized compressed video information on said video storage medium for visual display on said video display unit.
Claim 16. A combination according to claim 15 in which said changeable video information is advertising copy displayed only during a delay in the operation of the terminal.
Cancel claim 17.
Claim 18. A combination according to claim 15 in which said visual display unit is a cathode ray tube for visually displaying selected video information and commercially offered information from said external commercial computer.
Claim 19. A combination according to claim 18 in which said menas for inputting includes a touch screen overlay operated by the user for selecting desired information being offered.
Claim 20. A combination according to claim 15 in which said means for inputting includes a keyboard operated by the user for selecting campus information and commercial information.
Claim 21. A combination according to claim 15 in which said printing means includes means for printing in both letter format and strip format for printing commercial information and campus information.
Claim 22. A combination according to claim 15 in which video storage medium compress digitized video information, and decoder means fed by said video storage medium recording means for playing said stored video information on said video display on command.
Claim 23. A combination according to claim 15 in which includes:
a magnetic strip card reader for reading recorded information on said card to uniquely identify the card holder, means responsive to said card reader for generating an authorization control signal, and means for printing said authorization control signal on all printed information supplied to said user.
Please enter the following new claims 24, 25, and 26.
Claim 24. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit and video recording means;
remote means for inputting changeable video advertising information to said video display unit for recording on said video recording means;
said terminal connected to at least one other on-line services;
means for selecting desired information offered by the terminal;
printing means for printing the information selected at the terminal on a hard copy in man readable form, and means responsive to selecting desired information offered by the terminal for displaying said recorded video advertising information on said video display unit.
Claim 25. A terminal for inputting and accessing information comprising:
a terminal comprising in part a video display unit and video recording means;
remote means for inputting changeable video advertising information to said video display unit for recording on said video recording means;
said terminal connected to one or more other on-line services;
means for selecting desired information in real time offered by said on-line services;
printing means for printing the information selected at the terminal on hard copy in man readable form, and means responsive to any delay in said on-line services being energized for causing said recorded.
commercial advertising message to be displayed on said video display unit.
Claim 26. A method for displaying a full color, full motion advertising message at a terminal having video recording and display capability comprising the steps of:
inputting changeable video advertising information form a remote source to the terminal for recording:
connecting the terminal to at least one other on-line services;
selecting desired information offered by the on-line services at the terminal;
printing the information selected at the terminal on a hard copy in man readable form, and displaying said recorded video advertising information the video display unit during pauses in the on-line services.
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US07/856,250 US5305195A (en) | 1992-03-25 | 1992-03-25 | Interactive advertising system for on-line terminals |
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CA002132719A Abandoned CA2132719A1 (en) | 1992-03-25 | 1993-03-24 | Interactive advertising system for on-line terminals |
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-
1992
- 1992-03-25 US US07/856,250 patent/US5305195A/en not_active Expired - Fee Related
-
1993
- 1993-03-24 JP JP5516850A patent/JPH07507169A/en active Pending
- 1993-03-24 WO PCT/US1993/002861 patent/WO1993019427A1/en active IP Right Grant
- 1993-03-24 EP EP93908610A patent/EP0638186B1/en not_active Expired - Lifetime
- 1993-03-24 DE DE69331139T patent/DE69331139D1/en not_active Expired - Lifetime
- 1993-03-24 CA CA002132719A patent/CA2132719A1/en not_active Abandoned
- 1993-03-24 EP EP01201204A patent/EP1122673A3/en not_active Withdrawn
- 1993-03-24 AU AU39372/93A patent/AU3937293A/en not_active Abandoned
- 1993-03-25 MX MX9301687A patent/MX9301687A/en not_active IP Right Cessation
- 1993-03-25 TW TW085215169U patent/TW347139U/en unknown
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EP0638186B1 (en) | 2001-11-14 |
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EP1122673A3 (en) | 2003-09-10 |
JPH07507169A (en) | 1995-08-03 |
EP0638186A4 (en) | 1995-05-17 |
WO1993019427A1 (en) | 1993-09-30 |
TW347139U (en) | 1998-12-01 |
EP1122673A2 (en) | 2001-08-08 |
MX9301687A (en) | 1994-01-31 |
EP0638186A1 (en) | 1995-02-15 |
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Legal Events
Date | Code | Title | Description |
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EEER | Examination request | ||
FZDE | Discontinued |