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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by Cheap Exotic Vacations the needs of potential consumers. The starting point is Cheap Exotic Vacations always the Cheap Exotic Vacations consumer. The rationale Cheap Exotic Vacations for Cheap Exotic Vacations this Cheap Exotic Vacations approach is that there is no point spending R&D funds developing Cheap Exotic Vacations products that Cheap Exotic Vacations people will not buy. Cheap Exotic Vacations History attests to many products that were commercial failures in spite of being technological breakthroughs.
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