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at large.". Marketing methods are informed by many of the social sciences, particularly Cheap Flights Florida London psychology, sociology, and economics. Cheap Flights Florida London Anthropology is also a small, but growing influence. Market research underpins Cheap Flights Florida London these activities. Through advertising, it is also related to many of the creative arts. Marketing is a Cheap Flights Florida London wide and heavily interconnected Cheap Flights Florida London subject with extensive publications. It is also an area Cheap Flights Florida London of activity infamous for re-inventing itself Cheap Flights Florida London and its vocabulary according to the times and the culture. Many companies today have Cheap Flights Florida London a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: Cheap Flights Florida London the customer-driven approach, the sense of identifying market changes Cheap Flights Florida London and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature Cheap Flights Florida London of Cheap Flights Florida London the product itself, is driven by Cheap Flights Florida London the needs of potential consumers. The Cheap Flights Florida London starting point is always the consumer. The rationale for this approach Cheap Flights Florida London is that Cheap Flights Florida London there is Cheap Flights Florida London no point spending R&D funds developing products that people will not buy. History attests to many products

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