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Many companies today have a customer focus (or customer orientation). Cheap Virgin Mobile Phones This implies that the company focuses its activities and products on consumer demands. Generally there are Cheap Virgin Mobile Phones three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach.
In Cheap Virgin Mobile Phones the consumer-driven approach, Cheap Virgin Mobile Phones consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is Cheap Virgin Mobile Phones always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were Cheap Virgin Mobile Phones commercial failures in Cheap Virgin Mobile Phones spite Norton S Antivirus Sale Cheap of being technological breakthroughs.
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In a product innovation Cheap Canada Discount Train Travel approach, the company pursues product innovation, then Cheap Virgin Mobile Phones tries to develop Cheap Virgin Mobile Phones a market Cheap Virgin Mobile Phones for the product. Product innovation drives the process and marketing research is conducted primarily to Cheap Virgin Mobile Phones ensure that a profitable market segment(s) exists for the innovation. Cheap Holiday Amsterdam The rationale is that customers may not know what options will be available to them in the future Cheap Virgin Mobile Phones so we should Cheap Virgin Mobile Phones not expect them to tell us what they will buy in the Cheap Virgin Mobile Phones future. However, marketers can aggressively over-pursue product innovation and Cheap Virgin Mobile Phones try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Cheap Virgin Mobile Phones Edison depended on marketing research he would have produced larger candles rather than Cheap Virgin Mobile Phones inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation (Such as Nintendo who constantly Cheap Virgin Mobile Phones change the Cheap Virgin Mobile Phones way Video games Cheap Virgin Mobile Phones are played). Many purists doubt whether this is really a form of marketing orientation at all, because of Cheap Virgin Mobile Phones the ex post status of consumer research. Cheap Virgin Mobile Phones Some even Cheap Virgin Mobile Phones question whether it is marketing. |
