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a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally Small And Cheap Sofa Beds there are three ways of doing this: the customer-driven approach, the sense of Small And Cheap Sofa Beds identifying market changes and the product innovation Small And Cheap Sofa Beds approach. In the consumer-driven approach, consumer Small And Cheap Sofa Beds wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the Cheap Air Fares To Ireland test of consumer Small And Cheap Sofa Beds research. Every aspect of Cheap Electric Insurance Companies a Small And Cheap Sofa Beds market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this Small And Cheap Sofa Beds approach is that Small And Cheap Sofa Beds there is no point spending R&D Cheap Air Fares To Cyprus funds developing products Small And Cheap Sofa Beds that people will not buy. History attests to many products that were Small And Cheap Sofa Beds commercial failures in spite of being Small And Cheap Sofa Beds technological breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to Small And Cheap Sofa Beds provide Cheap Cars Trucks a customer focus. The SIVA Model provides a demand/customer centric version alternative to Small And Cheap Sofa Beds the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a Cheap Billabong product innovation approach, the company pursues Small And Cheap Sofa Beds product innovation, then tries to develop a Small And Cheap Sofa Beds market for the product. Product innovation drives Small And Cheap Sofa Beds the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists

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