A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.
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Many companies today have a customer focus (or Cheap Prices On Car Tires customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three Cheap Prices On Car Tires ways of doing this: the customer-driven approach, the sense of identifying Cheap Prices On Car Tires market changes and the product innovation approach.
In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the Cheap Prices On Car Tires consumer. The rationale for this approach is that there is no point spending Cheap Prices On Car Tires R&D Cheap Prices On Car Tires funds developing products that people will not buy. History attests to many products that were commercial failures in Cheap Flights London To Bangkok spite of being technological breakthroughs.
A Cheap Prices On Car Tires formal approach to this customer-focused marketing Cheap Prices On Car Tires is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a Cheap Prices On Car Tires customer focus.
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