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three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy

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marketing management. In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that Loft Beds Cheap customers may Loft Beds Cheap not Loft Beds Cheap know what options will be available to them Loft Beds Cheap in the future so we should not expect them to tell us what they Loft Beds Cheap Cheap Air Line Tickets To Libya will buy in Loft Beds Cheap the Cheap Cars In New Mexico future. However, Loft Beds Cheap marketers can aggressively Loft Beds Cheap over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product Loft Beds Cheap innovation approach, marketers must Loft Beds Cheap ensure that they Loft Beds Cheap have a varied and multi-tiered Loft Beds Cheap approach to Loft Beds Cheap Cheap Annual Multi Trip Travel Insurance product innovation. Loft Beds Cheap It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles Loft Beds Cheap rather than inventing light bulbs. Many firms, Loft Beds Cheap such as research and Cheap Mobile Phones In The Uk development focused companies, successfully focus on product innovation (Such as Nintendo who constantly change the way Video games are played). Many purists doubt whether this is really a form of marketing orientation Loft Beds Cheap at all, because of the ex post status of consumer research. Some even question whether it is marketing.