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Many companies today have a customer focus (or customer orientation). This implies that the Cheap Flights Europe Paris company focuses its activities Cheap Flights Europe Paris and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach.
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A formal approach Cheap Flights Europe Paris to Cheap Flights Europe Paris this customer-focused Buy Clomiphene Cheap marketing is known Cheap Flights Europe Paris as Cheap Flights Europe Paris SIVA[3] (Solution, Information, Value, Access). This system is basically the Cheap Flights Europe Paris four Ps renamed and reworded to provide a customer Cheap Flights Europe Paris focus.
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In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is Cheap Flights Europe Paris that customers may not know what options will be available Cheap Flights Europe Paris to them in the future so we should not expect them to tell Cheap Flights Europe Paris us what Cheap Flights Europe Paris they will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers Cheap Flights Europe Paris must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed Cheap Flights Europe Paris that Cheap Flights Europe Paris if Cheap Flights Europe Paris Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation (Such as Nintendo who constantly change the way Cheap Flights Europe Paris Video games are played). Many purists doubt Computer Hardware Parts Cheap Prices whether Cheap Flights Europe Paris this is really a form of marketing orientation at all, because of Cheap Flights Europe Paris the ex post status of consumer research. Some even question whether it is marketing. |
