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Many companies today have a customer focus (or customer orientation). This implies that the company focuses its activities Cheap Discount Discount Airline and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach.
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The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.
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