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implies Cheap Home Contents Insurance Uk that the company focuses its activities and products on Cheap Home Contents Insurance Uk consumer demands. Generally Cheap Home Contents Insurance Uk there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing

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in spite of being technological Cheap Home Contents Insurance Uk breakthroughs. A formal approach to Cheap Home Contents Insurance Uk this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply Cheap Home Contents Insurance Uk side model (product, price, place, promotion) of marketing management. In a product innovation approach,

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