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that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and Cheap Efx Kre-alkalyn the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. Cheap Efx Kre-alkalyn No strategy is pursued until it passes Cheap Efx Kre-alkalyn the test of consumer research. Every aspect of a market offering, including Cheap Efx Kre-alkalyn the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not Cheap Efx Kre-alkalyn buy. History attests to many products that were commercial failures in spite of being technological Cheap Efx Kre-alkalyn breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded Cheap Efx Kre-alkalyn to provide a customer focus. The SIVA Model provides a demand/customer Cheap Efx Kre-alkalyn centric version alternative to the well-known 4Ps supply Cheap Dvd Movies For Sale side model (product, price, place,

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