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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the Panama Cheap Flights Within Europe nature of the product itself, is driven by the Cheap Indomethacin needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no Panama Cheap Flights Within Europe point spending R&D funds Panama Cheap Flights Within Europe developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.
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