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The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and Cheap Insurance Massachusetts Travel processes for creating, communicating, delivering, and exchanging offerings that have Cheap Insurance Massachusetts Travel value for customers, clients, partners, and Cheap Insurance Massachusetts Travel society at large.".
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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is Cheap Flights To London Paris France pursued until it passes the test of consumer research. Every Cheap Insurance Massachusetts Travel aspect of a Cheap Insurance Massachusetts Travel market offering, including the nature of the product itself, is driven by the needs Cheap Insurance Massachusetts Travel of potential consumers. The starting point is always the consumer. The rationale Cheap Insurance Massachusetts Travel for this approach is that there is no point Cheap Insurance Massachusetts Travel spending R&D funds developing products Cheap Insurance Massachusetts Travel that people will not buy. History attests to Cheap Insurance Massachusetts Travel many products that were commercial failures in Cheap Insurance Massachusetts Travel spite of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA[3] Cheap Insurance Massachusetts Travel (Solution, Information, Cheap Insurance Massachusetts Travel Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.
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