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A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is Cheap Travel Insurance Australians basically the four Ps renamed and reworded to provide a customer focus.
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The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of Cheap Travel Insurance Australians marketing management.
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