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enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments. For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to Cheap Rare Air Jordans buy something they don't want is extremely Cheap Rare Air Jordans expensive and seldom successful. Marketers depend on insights from marketing research, both Cheap Rare Air Jordans formal and informal, to determine what consumers

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