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In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product Travel Usa Cheap Flights innovation drives Travel Usa Cheap Flights the process and marketing research is Travel Usa Cheap Flights conducted primarily to ensure that Travel Usa Cheap Flights a profitable market segment(s) exists Travel Usa Cheap Flights for Travel Usa Cheap Flights the innovation. The Travel Usa Cheap Flights rationale is that customers may not know what options will be available to them Cheap Tickets Cruise in the future so we should not Travel Usa Cheap Flights expect them Travel Usa Cheap Flights to tell us what they will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a Cheap Flights Amsterdam Sydney product innovation approach, marketers must ensure that they have Travel Usa Cheap Flights a Travel Usa Cheap Flights varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles Travel Usa Cheap Flights rather Travel Usa Cheap Flights than inventing light bulbs. Many firms, such Travel Usa Cheap Flights as research and development focused companies, Travel Usa Cheap Flights successfully focus on product innovation (Such as Nintendo who constantly Cheap Flights Western Australia change the way Video games are played). Many purists doubt whether this is really a form of Travel Usa Cheap Flights marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing. |
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