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A market-focused, or customer-focused, organization first determines Cheap Security Cameras what its potential
Cheap Security Cameras customers desire, and then builds the product Cheap Security Cameras or service. Marketing theory and practice is justified in the belief that Cheap Security Cameras customers use a product or service because they have a need, or because it provides a perceived benefit.
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with Cheap Security Cameras existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over.
Cheap Security Cameras The process for Cheap Security Cameras base management shifts the Cheap Security Cameras marketer to building a relationship, nurturing
Cheap Security Cameras the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive
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For a marketing
Cheap Security Cameras plan to be successful, the mix of
Cheap Security Cameras the Cheap Security Cameras four "Ps" Cheap Security Cameras must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to Cheap Security Cameras convince a market segment to Cheap Security Cameras buy something
Cheap Security Cameras they don't want is extremely expensive and seldom
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successful. Marketers depend on insights from marketing research, both Cheap Security Cameras formal and informal, to
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determine what consumers want and what they are willing to pay for. Marketers hope that this Cheap Security Cameras process will give them a sustainable competitive advantage. Cheap Security Cameras Marketing management is Cheap Security Cameras the practical application of this process. The offer is also an important addition to the 4P's
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Within most organizations, the activities encompassed by the marketing Cheap Security Cameras function are led Cheap Security Cameras by Cheap Security Cameras a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, Cheap Security Cameras have a Chief Marketing Officer position, reporting to the Cheap Security Cameras Chief Executive Officer.
The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating,
Cheap Security Cameras delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".
Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a
Cheap Security Cameras small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject Cheap Security Cameras with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture.
Many companies today have a customer focus (or customer orientation). This implies
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In the Cheap Security Cameras consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued Cheap Security Cameras until it Cheap Security Cameras passes the test of consumer research. Every aspect of a market offering,
Cheap Security Cameras including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no
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point spending R&D funds developing products that people will not buy. History attests to many Cheap Security Cameras products that were commercial failures in spite of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Cheap Security Cameras Information, Value, Access). This system is basically the Cheap Security Cameras four Ps
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The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.
In a product innovation approach, the company pursues product Cheap Security Cameras innovation, then tries to develop a market for the product. Product innovation drives Cheap Security Cameras the process and marketing research is conducted Cheap Security Cameras primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue product
Cheap Security Cameras innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers Cheap Security Cameras must ensure that Cheap Security Cameras they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing Cheap Security Cameras research he would have produced larger Cheap Security Cameras candles rather than
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inventing light bulbs. Many firms, such as research and development focused companies, Cheap Security Cameras successfully focus on product innovation (Such Cheap Security Cameras as Nintendo who constantly change the way Video games are played). Many purists doubt whether this is really Cheap Security Cameras a form of marketing orientation at all, because of the ex post status of consumer research. Some Cheap Security Cameras even question whether it is marketing.
