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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect Cheap Flights From Nice To London of a market offering, including the nature of the Cheap Flights From Nice To London product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for Cheap Flights From Nice To London this approach is that there is no point spending R&D funds developing Cheap Flights From Nice To London products that Cheap Flights From Nice To London people will not buy. History attests to many products that were commercial failures Cheap Graduate Credits in spite Cheap Flights From Nice To London of being technological breakthroughs.
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