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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing

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market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the Cheap Air Flight Ibiza Htm nature of the product itself, is driven by the needs of Cheap Air Flight Ibiza Htm potential consumers. The starting point is always the consumer. The rationale for this approach is that there Cheap All Inclusive Romantic Honeymoon is no point Cheap Contemporary Ceiling Fans spending R&D funds developing products that people will not Cheap Air Flight Ibiza Htm buy. History attests to many products that were commercial Cheap Air Flight Ibiza Htm failures Cheap Air Flight Ibiza Htm in spite of being technological breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Cheap Air Flight Ibiza Htm Information, Value, Access). This system Cheap Air Flight Ibiza Htm is basically the four Ps Cheap Air Flight Ibiza Htm renamed and Cheap Air Flight Ibiza Htm reworded to provide a customer Cheap Air Flight Ibiza Htm focus. The SIVA Model provides a demand/customer centric version alternative to the well-known Cheap Air Flight Ibiza Htm 4Ps supply side model (product, Cheap Air Flight Ibiza Htm price, place, promotion) of Cheap Air Flight Ibiza Htm marketing management. In a

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