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drives the process A4 Frames Cheap and marketing research is A4 Frames Cheap conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to them in A4 Frames Cheap the future so we should not A4 Frames Cheap expect them to A4 Frames Cheap tell us what they A4 Frames Cheap will buy in the future. Cheap Car Insurance In Ca However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When A4 Frames Cheap pursuing a product innovation approach, marketers must ensure that they have a varied and A4 Frames Cheap multi-tiered approach to product innovation. It is claimed that if Thomas Edison A4 Frames Cheap depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation (Such as Nintendo who constantly A4 Frames Cheap change the way Video games are played). Many purists doubt whether this is really A4 Frames Cheap a form of marketing orientation at all, because of the A4 Frames Cheap ex post status of consumer research. Some even A4 Frames Cheap question whether it is marketing.