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In the consumer-driven approach, consumer wants are the drivers of all strategic Cheap Car Insurance In Ca Humor Cat T Shirt Cheap marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach Cheap Car Insurance In Ca is that there is no point spending Cheap Car Insurance In Ca R&D funds developing products Cheap Car Insurance In Ca that people will not buy. Cheap Car Insurance In Ca History attests to many products that were commercial failures in spite of being technological breakthroughs.
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The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.
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