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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief Maryland Hosting Cheap Web Package that customers Cheap Laptop Backpack use a product or service because they have Cheap Laptop Backpack a need, Cheap Laptop Backpack or because it provides Cheap Laptop Backpack a Cheap Laptop Backpack perceived benefit. Two major Cheap Laptop Backpack factors of marketing are the Cheap Laptop Backpack recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base Cheap Laptop Backpack management marketing takes over. The process for base management shifts the Cheap Laptop Backpack marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from Cheap Laptop Backpack competitive encroachments. For a marketing plan to be successful, the Cheap Laptop Backpack mix of the four "Ps" must reflect the wants and

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point is always the Cheap Laptop Backpack consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History Cheap Laptop Backpack attests to many products that were commercial failures in spite of being technological breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This Cheap Laptop Backpack system Cheap Laptop Backpack is basically the four Ps renamed Cheap Laptop Backpack and reworded to provide a Cheap Laptop Backpack customer focus. The SIVA Model

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