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activity infamous for re-inventing itself and its vocabulary according to the times and the culture. Many companies today have a Cheap Domestic Flights Cheap Cruises customer Very Cheap Panelized Homes focus (or Very Cheap Panelized Homes customer Discount Cheap Texas Auto Insurance orientation). This implies that the company focuses its activities and products on consumer demands.

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Generally there are three Cheap Mobile Phone O2 Pay Go ways of doing this: the customer-driven approach, the sense Cheap Discount Italian Red Wine of identifying Very Cheap Panelized Homes market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. Cheap Fast Internet No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs Very Cheap Panelized Homes of potential consumers. The starting point is always the consumer. The rationale

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for this approach is that there is no point spending R&D funds Very Cheap Panelized Homes developing products that people will not buy. History attests to many Very Cheap Panelized Homes products that were commercial failures Very Cheap Panelized Homes in Very Cheap Panelized Homes spite of Very Cheap Panelized Homes being technological breakthroughs. A formal approach to this customer-focused marketing is Very Cheap Panelized Homes known as SIVA[3] (Solution, Information, Value, Cheap Boost Controller Access).

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This system is basically the four Ps Very Cheap Panelized Homes renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a product innovation Very Cheap Panelized Homes approach, Very Cheap Panelized Homes the company pursues product innovation, then tries to develop Very Cheap Panelized Homes a market for the product. Product innovation

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drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The Very Cheap Panelized Homes rationale is that customers may not know what options will be available to

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