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Many companies today have Cheap Flights Faro Spain a customer focus Cheap Flights Faro Spain (or customer orientation). This implies that the Cheap Flights Faro Spain company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes Cheap Flights Faro Spain and the product innovation Cheap Flights Faro Spain approach.
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A formal approach to this customer-focused Cheap Flights Faro Spain marketing is Cheap Flights Faro Spain known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and Cheap Flights Faro Spain reworded to provide a customer Cheap Flights Faro Spain focus.
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In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what Cheap Flights Faro Spain options will be available to them in the future so we should not expect them to tell us what they will buy in the future. Cheap Flights Faro Spain However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Cheap Flights Faro Spain Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on Cheap Flights Faro Spain product innovation (Such as Nintendo who constantly change the way Video games are played). Many purists doubt whether this is really a Cheap Flights Faro Spain form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing. |