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In a product innovation approach, the company pursues product innovation, then tries to develop a market for Cheap Tires In Kansas the product. Product innovation drives the process and marketing research Cheap Tires In Kansas is conducted primarily to ensure Cheap Tires In Kansas that a profitable market segment(s) exists for the innovation. Cheap Tires In Kansas The Cheap Tires In Kansas rationale is that Cheap Tires In Kansas customers Cheap Tires In Kansas may not know what options will be available to them in the future so Cheap Tires In Kansas we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product Cheap Tires In Kansas innovation approach, marketers must ensure that Cheap Tires In Kansas they have a varied and multi-tiered approach to product innovation. It is claimed Cheap Tires In Kansas that if Thomas Edison depended on marketing research he would Cheap Tires In Kansas have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully Cheap Tires In Kansas focus on product innovation (Such as Nintendo who constantly change the way Video games are played). Many Cheap Tires In Kansas purists doubt whether this is really a form Cheap Tires In Kansas of marketing orientation at all, because of the ex post status of consumer research. Cheap Tires In Kansas Some even Cheap Tires In Kansas question whether it is marketing. |
