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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Cheap Rose Peace Marketing theory and practice is justified Cheap Rose Peace in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit. Two major factors Cheap Rose Peace of marketing are the recruitment of new customers (acquisition) Cheap Rose Peace and the retention and expansion of relationships with Cheap Rose Peace existing customers (base management). Once a marketer has converted the prospective buyer, base Cheap Rose Peace management marketing takes over. 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Marketing management Cheap Rose Peace is the practical application of this process. Cheap Rose Peace The offer is also an important Cheap Rose Peace addition to the 4P's Cheap London Hotel Rates theory. Within most Cheap Rose Peace organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially Cheap Rose Peace large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Cheap Rose Peace Officer. The American Marketing Association (AMA) states, �Marketing is the activity, set of Cheap Rose Peace institutions, and processes for Cheap Rose Peace creating, communicating, delivering, and Cheap Rose Peace exchanging offerings that have Cheap Rose Peace value for customers, clients, partners, Cheap Rose Peace and society at large.". 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