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For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a Cheap Yankee Candle market segment to buy something they don't Cheap Yankee Candle want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to Cheap Yankee Candle determine what Cheap Softtabs consumers want and what they are Cheap Yankee Candle willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.
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A Cheap Yankee Candle formal approach to this Cheap Yankee Candle customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to Cheap Yankee Candle provide a customer focus.
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