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Many companies today have a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the Cheap Outdoor Furniture Sets customer-driven approach, the sense of identifying market changes and the Cheap Outdoor Furniture Sets product innovation approach.
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A formal approach to this customer-focused Cheap Outdoor Furniture Sets marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.
The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) Cheap Outdoor Furniture Sets of marketing management.
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