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In a product innovation approach, Discount Flights Cheap Fares Rome the company pursues product innovation, then tries to develop a market for the product. Product Discount Flights Cheap Fares Rome innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available to Discount Flights Cheap Fares Rome them in the future so Discount Flights Cheap Fares Rome we should not expect them to Discount Flights Cheap Fares Rome tell us what they will buy in the Discount Flights Cheap Fares Rome future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied Buy Cheap Temporary Health Insurance and multi-tiered approach to product innovation. It is claimed that if Discount Flights Cheap Fares Rome Thomas Edison depended on marketing research he would have produced larger candles rather than Cheap Cruises For March inventing light bulbs. Many firms, such Discount Flights Cheap Fares Rome as research and development focused companies, Discount Flights Cheap Fares Rome successfully focus on product innovation (Such as Nintendo who constantly change the way Video games Discount Flights Cheap Fares Rome are played). Discount Flights Cheap Fares Rome Many purists doubt whether Discount Flights Cheap Fares Rome Cheap Candy Bar Wrappers this is Discount Flights Cheap Fares Rome really Discount Flights Cheap Fares Rome a form of marketing orientation at all, because of the ex post status of consumer Discount Flights Cheap Fares Rome research. Some even question whether it is marketing. |