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Two major factors of marketing are the recruitment of new customers (acquisition) and the retention Cheap Airfare New Zealand and expansion of relationships with Cheap Airfare New Zealand existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing Cheap Airfare New Zealand the Cheap Airfare New Zealand benefits that sold the buyer Cheap Airfare New Zealand in the first place, and improving the product/service continuously to protect the business from competitive encroachments.
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