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For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom Cheap Nextel I95cl Phones successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a Cheap Nextel I95cl Phones sustainable competitive advantage. Marketing management is the practical application of this process. Cheap Nextel I95cl Phones The offer is also an Cheap Nextel I95cl Phones important addition to the 4P's theory.
Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US Cheap Nextel I95cl Phones companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.
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