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A market-focused, or customer-focused, organization first determines what its potential Cheap Charms customers desire, and then Cheap Wedding builds the product or service. Marketing theory and practice is justified in the belief that Cheap Charms customers use a product or service because they have a need, or because Cheap Charms it provides a perceived benefit. Two major factors of marketing are the recruitment Cheap Charms of new customers (acquisition) and the retention and expansion Cheap Charms of relationships with existing Cheap Charms customers (base Cheap Charms management). Once a marketer Cheap Charms has converted the prospective buyer, base management marketing takes over. The process for

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base management shifts the Cheap Charms marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the Cheap Charms business Cheap Charms from competitive encroachments. For

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a marketing plan to be successful, Cheap Charms the mix of the four "Ps" must reflect

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