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of this process. The offer is also an important addition to the 4P's Cheap Samsung Lcd Tv theory. Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Cheap Samsung Lcd Tv Officer position, reporting to the Chief Executive Officer. The Cheap Samsung Lcd Tv American Marketing Association (AMA) states, �Marketing

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sociology, and economics. Anthropology is also a small, but growing influence. Cheap Samsung Lcd Tv Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily Cheap Samsung Lcd Tv interconnected subject with extensive publications. It is also an area of activity Cheap Samsung Lcd Tv infamous for re-inventing itself and its vocabulary

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according to the times and the culture. Many companies today have a customer focus (or customer orientation). This implies that the company focuses Cheap Samsung Lcd Tv its activities and products on consumer demands. Generally Cheap Samsung Lcd Tv there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are Cheap Samsung Lcd Tv the drivers of all strategic marketing decisions. No strategy is pursued until it passes Cheap Samsung Lcd Tv the test of consumer research. Every aspect of a market offering, including Cheap Samsung Lcd Tv the nature of the product Cheap Samsung Lcd Tv itself, is driven by the needs of potential consumers. Cheap Samsung Lcd Tv The starting point is always the consumer. The rationale for Cheap Samsung Lcd Tv this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs. A formal Cheap Samsung Lcd Tv approach to this Cheap Samsung Lcd Tv customer-focused Cheap Samsung Lcd Tv marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply Cheap Samsung Lcd Tv side model (product, price, place, promotion) of marketing management. In a product innovation approach, Cheap Samsung Lcd Tv the Cheap Samsung Lcd Tv company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research Cheap Samsung Lcd Tv is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that customers may not know what options will be available Cheap Samsung Lcd Tv to them in the future so we should not expect them to tell us what they will buy in the Cheap Samsung Lcd Tv future. However, marketers can aggressively Cheap Samsung Lcd Tv over-pursue product innovation and Cheap Samsung Lcd Tv try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing research Cheap Samsung Lcd Tv he would have produced larger candles rather Cheap Samsung Lcd Tv than inventing light bulbs. Cheap Samsung Lcd Tv Many firms, such as research and development focused companies, successfully focus Cheap Samsung Lcd Tv on product innovation (Such Cheap Samsung Lcd Tv as Nintendo Cheap Samsung Lcd Tv who constantly change Cheap Samsung Lcd Tv the way Video games are played). Many purists doubt Cheap Samsung Lcd Tv whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing. Cheap Samsung Lcd Tv
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