A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.
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Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US Cartridge Cheap Hp Ink Quality Htm companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.
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The SIVA Model provides a demand/customer centric version alternative to the well-known Cartridge Cheap Hp Ink Quality Htm 4Ps supply Cartridge Cheap Hp Ink Quality Htm side model (product, price, place, promotion) of marketing management.
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