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The American Marketing Association (AMA) states, Cheap Fastin �Marketing is the activity, Cheap Fastin set of Cheap Fastin institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for Cheap Fastin customers, Cheap Fastin clients, partners, and society at large.".
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In the Cheap Fastin consumer-driven approach, consumer wants are the Cheap Fastin drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is Cheap Fastin no point spending R&D funds developing products Cheap Fastin that people will not buy. History attests to many products Cheap Fastin that were commercial failures in spite of being technological breakthroughs.
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The SIVA Model provides Cheap Fastin a demand/customer centric version alternative to the well-known Cheap Fastin 4Ps supply side model (product, price, place, promotion) of marketing management.
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