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Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US Cheap Car Insurance Quotes Uk companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.
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A formal approach to this customer-focused marketing is known as Cheap Car Insurance Quotes Uk SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.
The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.
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