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A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the Cancun Cheap Cruise product or service. Cancun Cheap Cruise Marketing theory and practice is justified in Cancun Cheap Cruise the belief that customers use a product or service because they have a need, or because it provides a perceived Cancun Cheap Cruise benefit. Two major Cancun Cheap Cruise factors of marketing are the recruitment Cancun Cheap Cruise of Cancun Cheap Cruise new customers (acquisition) and the retention and expansion of Cancun Cheap Cruise relationships with existing customers (base Cancun Cheap Cruise management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing Cancun Cheap Cruise the benefits that sold the buyer in

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of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a Cancun Cheap Cruise market segment to buy something they don't want is extremely expensive and seldom successful. Marketers Cancun Cheap Cruise depend on insights from marketing research, both formal and informal, to Cheap All Inclusive Mexico Vacation determine what consumers want and what they are

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