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The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".
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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is Cheap Car Parts In Croydon always the consumer. The rationale for this approach Cheap Car Parts In Croydon is that there is no point spending R&D funds developing Cheap Car Parts In Croydon products Cheap Car Parts In Croydon that people will not buy. Cheap Car Parts In Croydon History attests to many products that were commercial failures in spite Cheap Car Parts In Croydon of being Cheap Car Parts In Croydon technological breakthroughs.
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