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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. Cheap Furniture Shop No strategy is pursued until Cheap Replica Handbags it passes the test Cheap Furniture Shop of consumer research. Every aspect of a market Cheap Furniture Shop offering, including the Cheap Flights From Usa To Germany nature of the product itself, is driven by Cheap Furniture Shop the needs of Cheap Furniture Shop potential consumers. The starting Cheap Furniture Shop point is always the consumer. The rationale for this approach is that there Cheap Tickets Finder Lowest Airfares is no point Cheap Long Term Payday Loan spending R&D funds developing products that people Cheap Furniture Shop will not buy. History attests to many products Garmin Vista Hcx Cheap that were commercial failures in spite of being technological breakthroughs.
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The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, Cheap Furniture Shop price, place, promotion) of marketing management.
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