A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or Window Blinds Cheap service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.
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The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and Cheap Flights From Dublin To Uk society Window Blinds Cheap at large.".
Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, Cheap Cars Toronto but growing Window Blinds Cheap influence. Market research underpins these activities. Through Window Blinds Cheap advertising, it is also related to many of the creative arts. Marketing is a wide and heavily Window Blinds Cheap interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and Window Blinds Cheap the culture.
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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the Window Blinds Cheap needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite Window Blinds Cheap of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.
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