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A market-focused, or customer-focused, organization first determines what its potential customers Cheap Cruise Trip desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, Cheap Cruise Trip or because it provides a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and Cheap Cruise Trip expansion of relationships with existing customers Cheap Cruise Trip (base management). Once Cheap Cruise Trip a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a Cheap Cruise Trip relationship,

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nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments. For a marketing plan to be successful, Cheap Cruise Trip the mix of the four "Ps" must Cheap Cruise Trip reflect Cheap Cruise Trip the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely Cheap Cruise Trip expensive and seldom Cheap Cruise Trip successful. Marketers depend Cheap Cruise Trip on insights from marketing

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research, both Cheap Cruise Trip formal and Cheap Online Paroxetine informal, to determine what Order Cheap Wellbutrin consumers want and what they Cheap Cruise Trip are willing

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to pay for. Marketers Cheap Cruise Trip hope that this process will give them a sustainable competitive advantage. Marketing management is Cheap Flights To Bolivia the practical application Cheap Cruise Trip of this process. The offer Cheap Cruise Trip is also an important addition to the 4P's theory. Within most organizations, the activities encompassed by the marketing Cheap Cruise Trip function are led by a Vice President Colorado Package Cheap Hosting Web or Director of Marketing. A growing number of organizations, especially large US companies, have Cheap Cruise Trip a Chief Marketing Officer position, reporting to the Chief Executive Officer. The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.". Marketing methods are informed

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by many of the Cheap Cruise Trip social sciences, particularly psychology, sociology, and economics. Anthropology is also a Cheap Cruise Trip small, but Cheap Cruise Trip growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is Cheap Cruise Trip a wide and heavily Cheap Cruise Trip interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according Cheap Hotels Key West to the times and the culture. Many companies today have a customer focus (or customer orientation). This Cheap Cruise Trip implies that the company focuses its activities and products on consumer demands. Generally Cheap Cruise Trip there are three Cheap Cruise Trip ways of doing this: the customer-driven

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approach, the sense of identifying market Cheap Cruise Trip changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic Cheap Cruise Trip marketing decisions. No strategy is pursued until it passes the Cheap Cruise Trip test of consumer research. Every aspect of

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a market offering, including the nature of the Cheap Cruise Trip product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this Cheap Cruise Trip approach is that there is no point spending R&D funds developing Cheap Cruise Trip products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs. A formal Cheap Cruise Trip approach to this

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customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The

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SIVA Model provides Cheap Cruise Trip a demand/customer Cheap Cruise Trip centric version alternative to the well-known 4Ps supply side Cheap Cruise Trip model (product, price, place, Cheap Cruise Trip promotion) of marketing management. In a product Cheap Cruise Trip innovation approach, the company Acura Cheap Tires pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale is that Cheap Cruise Trip customers may not know what options will Cheap Cruise Trip be available to them in the future Cheap Cruise Trip so we should not expect them to tell us what they Cheap Cruise Trip will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize Cheap Cruise Trip on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas

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Edison depended on marketing research he would have produced larger candles rather than inventing light Cheap Cruise Trip bulbs. Many firms, Cheap Cruise Trip such as research and Cheap Cruise Trip development focused companies, successfully focus on product innovation (Such as Nintendo who constantly change the way Video games are played). Many purists doubt

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whether this is really a form of marketing orientation Cheap Cruise Trip at all, because of Cheap Cruise Trip the ex post status of consumer research. Some even question whether it is marketing.