<?xml version='1.0' encoding='UTF-8'?><rss xmlns:atom='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearch/1.1/' version='2.0'><channel><atom:id>http://www.google.com/notebook/feeds/12275245963856657810/notebooks/BDSelIwoQx6GB6sEj</atom:id><lastBuildDate>Mon, 01 Sep 2008 09:31:08 +0000</lastBuildDate><title>Cheap Paintball Marker</title><description/><link>http://www.google.com/notebook/public/12275245963856657810/BDSelIwoQx6GB6sEj</link><managingEditor></managingEditor><generator>Google Notebook</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>10</openSearch:itemsPerPage><item><guid isPermaLink='false'>http://www.google.com/notebook/feeds/12275245963856657810/notebooks/BDSelIwoQx6GB6sEj/NDR7cIgoQ1rOB6sEj</guid><pubDate>Mon, 01 Sep 2008 09:31:08 +0000</pubDate><atom:updated>2008-09-01T09:31:08.675Z</atom:updated><category domain='http://schemas.google.com/notebook/gdata/2007/section'>SDSelIwoQyKGB6sEj</category><title>Cheap Paintball Marker! 
 
 
 
  
  
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A market-focused, or customer-focused, organization first determines what its potential customers Cheap Paintball Marker desire, and then builds the product or service. Marketing theory and practice is &lt;i&gt;Cheap Paintball Marker&lt;/i&gt; justified in the belief that customers use a product or service because they Cheap Paintball Marker have a need, or because it provides a perceived benefit.
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has Cheap Paintball Marker converted the prospective buyer, base Cheap Paintball Marker management marketing takes over. The &lt;a href="http://www.google.com.au/notebook/public/12275245963856657810/BDR2TIgoQ0bv56cEj"&gt;Cheap Halloween Decor&lt;/a&gt; process for base management shifts the marketer to Cheap Paintball Marker building a relationship, Cheap Paintball Marker nurturing the links, enhancing the benefits that sold the &lt;h2&gt;Cheap Paintball Marker&lt;/h2&gt; buyer in the first Cheap Paintball Marker &lt;a href="http://www.google.com.au/notebook/public/12275245963856657810/BDUThIgoQ4qr66cEj"&gt;Cheap P225 75r16 Tires&lt;/a&gt; place, and improving the product/service continuously to protect the business from competitive encroachments.
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The American Marketing &lt;u&gt;Cheap Paintball Marker&lt;/u&gt; Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, &lt;u&gt;Cheap Paintball Marker&lt;/u&gt; delivering, and exchanging offerings that have value for customers, clients, partners, and society &lt;b&gt;Cheap Paintball Marker&lt;/b&gt; at large.&amp;quot;.
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Many companies today have Cheap Paintball Marker a customer Cheap Paintball Marker focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation Cheap Paintball Marker approach.
In &lt;a href="http://www.google.com.au/notebook/public/12275245963856657810/BDR2TIgoQ5-T-6cEj"&gt;Cheap Business Cards Online&lt;/a&gt; the consumer-driven approach, consumer wants are the drivers &lt;u&gt;Cheap Paintball Marker&lt;/u&gt; of all Cheap Paintball Marker strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature &lt;u&gt;Cheap Paintball Marker&lt;/u&gt; of the product itself, is Cheap Paintball Marker driven by the needs of potential consumers. The &lt;u&gt;Cheap Paintball Marker&lt;/u&gt; starting point &lt;b&gt;Cheap Paintball Marker&lt;/b&gt; is always the consumer. The rationale for this approach is that there is no point spending R&amp;amp;D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.
A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). &lt;h2&gt;Cheap Paintball Marker&lt;/h2&gt; This system is basically the four Ps renamed and reworded to provide a customer focus.
The SIVA Model provides a demand/customer &lt;a href="http://www.google.com.au/notebook/public/12275245963856657810/BDQelIwoQ4df_6cEj"&gt;Cheap Hotel Central London&lt;/a&gt; centric version alternative Cheap Paintball Marker to the well-known 4Ps Cheap Paintball Marker supply side model (product, price, place, promotion) of marketing Cheap Paintball Marker management.
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