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renamed and reworded to provide Cheap Air Ticket For Dubai a customer focus. The SIVA Model provides a demand/customer centric Cheap Air Ticket For Dubai version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that a profitable market segment(s) exists for the innovation. The rationale Cheap Air Ticket For Dubai is that customers may not know what options will be available to them in the future so we should not

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