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In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including Cheap Flights It Dublin the nature of the product itself, is Cheap Lasvegas Trips driven by the needs Cheap Lasvegas Trips of Cheap Lasvegas Trips potential consumers. The starting point is always the consumer. The rationale Timberland Boots For Cheap Price for this approach is that there is Cheap Flights Memphis no point Cheap Lasvegas Trips spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs. A formal approach to this customer-focused Buy Cheap Princess Cruise Special marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Cheap Lasvegas Trips Ps renamed and reworded to Womens Cheap Sun Glasses provide a customer focus. The SIVA Model provides

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a demand/customer centric version alternative to the well-known 4Ps supply side model (product, Cheap Lasvegas Trips price, Cheap Lasvegas Trips place, promotion) of marketing management. In a product innovation approach, the company pursues Cheap Lasvegas Trips product innovation, Cheap Lasvegas Trips then tries

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