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alternative to the well-known 4Ps supply side Cheap Flights Australia And New Zealand model (product, price, place, promotion) of marketing management. In a product innovation approach, the company pursues product innovation, Cheap Flights Australia And New Zealand then tries to develop a Cheap Flights Australia And New Zealand market for the product. Product innovation drives the process and marketing research Cheap Flights To Zurich From London is conducted primarily to ensure that a profitable market segment(s) exists Cheap Flights Australia And New Zealand for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will Cheap Holidays In Egypt buy in the Cheap Flights Australia And New Zealand future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When

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