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Wed, 28 May 2008 19:49:37 +0000

Cheap Car Rental Singapore! Best offers!

A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing Cheap Car Rental Singapore theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base Cheap Car Rental Singapore management). Once a marketer has converted the prospective buyer, base management Cheap Car Rental Singapore marketing takes over. The process for base management shifts the marketer to Cheap Car Rental Singapore building a relationship, nurturing the links,

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enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments. For a marketing plan to be successful, the Cheap Car Rental Singapore mix of the four "Ps" must reflect Cheap Car Rental Singapore the wants and desires of the consumers or Cheap Car Rental Singapore Shoppers in the target market. Trying to convince a Cheap Flights London Prague market segment to buy something they don't want is Cheap Car Rental Singapore extremely expensive and seldom successful. Marketers Cheap Car Rental Singapore Cheap Holidays In Canary Islands depend on insights from Cheap Car Rental Singapore marketing research, Cheap Car Rental Singapore both Cheap Car Rental Singapore formal and informal, to determine Cheap Car Rental Singapore what consumers want and what they are Cheap Car Rental Singapore willing to pay for. Marketers hope that this process will give them Uga Cheap Travel Insurance a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is Cheap Car Rental Singapore also an important addition to the 4P's theory.

Within most organizations, the activities Cheap Car Rental Singapore encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number Cheap Car Rental Singapore of organizations, Cheap Flight To London From Glasgow especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer. The American Marketing Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging Cheap Car Rental Singapore offerings that have value for customers, clients, partners, and society at large.". Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics.

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Anthropology is also a small, but growing

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influence.

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Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject

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with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture. Many companies today have Cheap Car Rental Singapore a customer focus (or customer orientation). This implies that the company focuses its activities Cheap Car Rental Singapore and products on consumer demands. Generally there are three ways of doing this: Cheap Car Rental Singapore the customer-driven approach, the sense of identifying market changes and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect Cheap Car Rental Singapore of a market Cheap Car Rental Singapore offering, including the Cheap Flights Bodrum Gatwick nature of the product Cheap Car Rental Singapore itself, is Cheap Car Rental Singapore driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point Cheap Car Rental Singapore spending R&D Cheap Car Rental Singapore funds developing products that people Cheap Car Rental Singapore will Cheap Car Rental Singapore not

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buy. History attests to many products that were commercial failures in

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spite Cheap Car Rental Singapore of being technological breakthroughs. A Cheap Car Rental Singapore formal approach Cheap Car Rental Singapore to this customer-focused marketing is known as SIVA[3] (Solution, Information, Cheap Car Rental Singapore Value, Access). This Cheap Car Rental Singapore system is Cheap Car Rental Singapore Cheap Flights Nyc To Rome basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a Cheap Car Rental Singapore product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product Cheap Car Rental Singapore innovation drives the process and marketing Cheap Car Rental Singapore research is conducted primarily to Cheap Car Rental Singapore ensure that a profitable market segment(s) exists for the innovation. The Cheap Car Rental Singapore rationale is that customers may Cheap Car Rental Singapore not know what options will be available to them in the future so we should not expect them to tell us Cheap Car Rental Singapore what they will buy Cheap Car Rental Singapore in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a Cheap Car Rental Singapore niche. When pursuing a product innovation approach, marketers must

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London Europe Cheap Flights ensure that they have Cheap Car Rental Singapore a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus Cheap Car Rental Singapore on product innovation (Such as Nintendo who constantly change the

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way Video games Cheap Car Rental Singapore are played). Cheap Car Rental Singapore Many purists doubt whether this is really a form of marketing orientation Cheap Car Rental Singapore at all, because of the Cheap Car Rental Singapore ex post status of consumer research. Some even question whether it is marketing.