Find age-appropriate content
We all know that the web is vast, which means that some content is fine for families and some is better for adults only. Tools like SafeSearch and YouTube Safety Mode can pro-actively filter out mature content, while our reporting tools allow you to flag offensive material for removal.
Google has strict policies and community guidelines that explain how our services can be used. If you spot content or behaviour on Google services like YouTube, Blogger, Google+ or Google Play that violates our guidelines, our tools make it easy to flag it for review.
For example, developers with apps on Google Play have to rate them according to the Google Play apps rating system. If an app has been mis-rated or has inappropriate content, you can flag the app for review – we’ll take a look and may remove it if the app violates our policies.
On YouTube, our policy specialists review flagged videos 24 hours a day, 7 days a week. If a video violates our community guidelines, it gets removed from the site. If it’s simply not appropriate for everyone, the video may be age-restricted, so younger users aren't able to view it. And when a YouTube partner uploads a video in to our Shows or Movies sections, they’re required to rate any mature content.
And that’s just the tip of the iceberg. Check out some of our other safety features in the sidebar and learn more about what you can do to keep your family’s online explorations safe and fun for all ages.
Advice from our partners
Children access the internet for a wide variety of reasons. In navigating cyberspace and searching for information on a wide range of topics, children are at risk of exposure to inappropriate material, such as pornography or violent material.
Technology provides parents with the option to install filters on their computers to reduce the risk of exposure to inappropriate material, but it must be integrated with education for best results. While filters are popular technology-based tools, they are inherently imperfect, and may allow some inappropriate material to leak through to a child. It is important to note that an adult who relies primarily on filters to protect their child may think the child is “safe” when, in fact, the risk of exposure has only been reduced, not eliminated. Therefore, regardless of whether filters are used, a child must learn how to deal with inappropriate material they may come across on-line.
In Australia there are certain types of online content that are prohibited. Some of the more prevalent prohibited materials include: child abuse images, unrestricted access to pornography, illegal activities, and terrorist-related material. It is therefore important as carers of children, to try and prevent those kids from seeing this content. Not only because it is prohibited by law, but because it may be psychologically harmful for those that see the content. It may be worthwhile discussing some guidelines for using the internet with your children or even setting up an internet filter blocking these harmful sites.
If you have come across content which you believe to be illegal or prohibited, you can report it to the Australian Communications and Media Authority (ACMA) via their online form.
Children using the internet and mobile phones can be exposed to material that is inappropriate or even harmful for them. This could be material that is sexually explicit or offensive, violent, racist, sexist or encourages activities that are dangerous. Some sites and services contain material that may be prohibited under Australian law.
The most effective strategy parents can use to protect their children from inappropriate or prohibited content is to be involved with their online activities. Talk with your children about where they go and support them when they need help. Sometimes children and young people are embarrassed or believe that they will be denied access to the internet if they report seeing this kind of content to a parent.
If you believe that the content you or your child have found may be prohibited, you can report it to ACMA via the online form.
Discover Google safety features designed to help control what your family sees online.
Report inappropriate SafeSearch results
If you come across a result on SafeSearch that leads to mature content, please report it to us – we’re always working to improve our content filters, and this kind of feedback helps us make SafeSearch safer for everyone.
Flag questionable content
Our policy specialists work around the clock to help keep you and your family safe on YouTube. If you see content or behaviour that you think violates the YouTube Community Guidelines, you can flag it for review. If a video violates our guidelines, it gets removed from the site. If it doesn’t violate the Guidelines but might not be appropriate for everyone, the video may be age-restricted, so younger users aren’t able to view it.
Report offensive content
If someone makes an inappropriate comment or post on Google+, you can report it – even from a mobile device. Google+ has clear Content Policies that explain what is and isn't appropriate to do on the site, so if you see content or behaviour that violates our policy, you can flag it for review. We review flagged content around the clock, and we may remove content and limit or shut down the accounts of users who violate our policies.
Keep Hangouts safe for everyone
We want Hangouts to be fun for everyone. If you see content or behaviour that violates the Google+ Content and Conduct Policy, you can flag it for review. These policies play an important part in keeping Google+ a safe and positive place, so we may remove content and limit or shut down the accounts of users who violate our policies. You can also block a Hangout user if you no longer want to see or hear them.
Help keep the blogosphere safe for all
There are clear guidelines about what kinds of content can be posted on Blogger. If you see content that violates the Blogger Content Policy, you can flag it for review. Anything that violates our policies will be removed, and we'll place a warning page in front of content that doesn't violate our policies but might not be appropriate for all audiences.
Use Parental controls to filter apps by content rating
You can use Parental controls to restrict the content that can be downloaded or purchased on Google Play. This helps you find appropriate content for you and your family.
Set a filter to keep inappropriate content out
If you’d prefer not to see mature or age-restricted content as you browse YouTube, scroll to the bottom of any YouTube page and enable Safety Mode. Safety Mode helps filter out potentially objectionable content from search, related videos, playlists, shows and films.
Set it and forget it. Keep Safety Mode locked
If you want to keep Safety Mode on permanently, you can lock it. Then every time you access YouTube from that browser, you'll automatically be signed in to Safety Mode.
Get family-friendly results from Search
By enabling SafeSearch, you can filter out most of the mature content that you or your family may prefer to avoid. If an inappropriate result does sneak through, you can report it to Google. We're always working to improve our content filters, and this kind of feedback can help us make SafeSearch better for everyone.
Prevent accidental or unwanted purchases
You can help prevent accidental purchases made on Google Play by requiring that certain information be entered to make a purchase, such as a password.